10th World-Wide Web
Conference
Digital Rights Management
on the Web
Dr Renato Iannella
IPR Systems
Chief Scientist
[email protected]
http://www.iprsystems.com
Overview
 DRM
Definition and New Opportunities
 Rights Requirements
 Modelling & Languages
 Example Sectors
 Ebook (OzAuthors)
 Video/Audio (MPEG)
 DRM Standards Summary
 Web Architecture
 W3C DRM Workshop
 Conclusion
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DRM Definition
 DRM
has always had a “security/protection”
emphasis
 Broader definition
 “Digital Rights Management (DRM) involves the
description, identification, trading, protection,
monitoring and tracking of all forms of rights
usages over both tangible and intangible assets
including management of Rights Holders
relationships”
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DRM Perspectives
Social
Business
Governed by Accounting
Practices
Transfer of $$
DRM
Technical
Governed by
Social norms
Give a Gift
Legal
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Governed by
Technical Standards
XML File
Governed by the Laws
of the Jurisdiction
License
New Opportunities
 From
“Creation Waterfall”
 Pay for possession
 Limited re-use rights available
Create
Trade
Use
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New Opportunities
 Towards
“Creation Life-Cycle”
 Blurring creation and use towards re-creation
and re-use
 Pay for usage, not possession
 Share the rights
 Share the revenue
Create
 Require Trusted
services to validate
Trade
rights and trades
Use
 Transparent Rights
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Digital Supply Chain
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Rights Requirements
 Model Assets
and Relationships
 Trusted Identification
 Content (all levels)
 DOI,
ISO ISTC, URI...
 Parties:
Directories...
 Licences: Consumer rights
 Digital Rights Expression Language
 Digital Rights Protection
 Digital Rights Tracking
 Digital Rights Trading
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Rights Metadata Model
Rights
Own
Over
Users
Create/Use
Digital
Items
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Rights Metadata Model
Item
M anifestation
Item
Expression
Item
M anifestation
Item
Work
Item
M anifestation
Item
Expression
Item
M anifestation
Item
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Rights Metadata Model
Count
Time
Territory
Constraints
Pay
Tracking
Play
Obligations
Usage
Permissions
Reuse
Loyalty
Points
Rights
Holders
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Print
Open Digital Rights Lang
 Semantics
of a core DRM Language
 Open or Trusted environments
 Foundation for extensible (ie XML) and sectorspecific rights language
 Interoperability across sectors/industries
 Submitted to Ebook and MPEG communities
 http://odrl.net/
Copyright IPR Systems Pty Ltd 2001
ODRL Usage Model
ODRL-Foundation Mo del::Narrow
0..*
0..*
ODRL-Foundation Mo del::Constraint
ODRL-Foundation Mo del::Usage
1..*
ODRL-Foundation Mo del::Asset
Transfer
Use
Display
Print
Modify
Sell
Play
Reuse
Copy
Execute
Give
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Annotate
Lend
Rights Complexity
 Need
Balance:
 Current Technology Offerings
 Usability
RightsHolders
Roles
Users
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Rights Trading
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Ebooks
 Significant
growth area!
 Open Standards are required
 Electronic Book Exchange (EBX)
 Secure/certified distribution of ebook vouchers
 http://www.ebxwg.org
 OpenEBook Forum
 XML Structure for Content
 New WGs: metadata, ids, rights and rules
 http://www.openebook.org
 OpenEbook and EBX now merged...
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OzAuthors: Ebook Service
 Joint
Venture with Australian Society of Authors
 An online service for rights holders and their
customers
 Content Providers: Authors, Agents, Publishers
 Promote their works in a new and safe digital
environment setting usage and payment levels
 Supports
“Fee and Free”
 Low cost method of digital self-publishing
 Value-add
services (resources, reviews...)
 Flexible purchase options (eg parts of ebooks)
 http://www.ozauthors.com.au
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Product: DRX
 Digital
Rights Exchange (DRX)
 Internet Trading eCommerce Software for
Digital Assets and their Rights
 Asset upload, mgt, reporting, and payments
 PDF (OpenEBook/EBX soon)
 Flexible Vocabularies
 Parties
(vCard), Content (ONIX), Rights (ODRL)
 Interface
to “down-stream” Systems
 Content protection, tracking
 Core software for multiple sectors
 Ebook, software, learning objects, audio/video
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MPEG (Video/Audio)
 Intellectual
Property Management and Protection
(IPMP)
 MPEG-2: Digital TV
 MPEG-4: The “bits” - IPMP “Hooks”
 MPEG-7: Descriptions are as valuable as content
 MPEG-21: Integrating the pieces:
 IPMP:
Rights Data Dictionary and Language
 Call for Requirements (finalised in July)
 Call for Proposal (October)
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MPEG-21 Core Elements
E x ample s:
• “C ontainer”
• “Ite m ”
• “R esour c e”
Digital I tem
Dec larat ion
Digital Item
Ident ification
and Description
E x ample s:
•U nique Identi fier s
•C onten t D es c rip tors
E x ample s:
• S torage M anage m ent
• C onten t Per s onalisa tion
Co n t e n t
Man a ge m e n t
an d u s a g e
User A
T ra n s ac ti o n/ Us e/ Re la tio n s h ip
 D igi tal Item
User B
 A utho ri zat ion /V a lu e Ex ch a ng e
In tel l ect ua l
P ro p ert y
m ana g e m e nt
an d
P rot e ctio n
E x ample s :
R
• esour c e Ab s tr a ction
R
• esour c e M gt . ( QoS)
E x ample s:
• N atural and S y n theti c
• S c alabilit y
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T e rmi na ls &
N etwor k s
Cont ent
Representatio n
E x ample s:
•En c ryp tion
•Au thenti c atio n
•W ater m arking
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Web Architecture
Tim Berners-Lee, Director, W3C, XML 2000 Conference, Washington DC, Dec 2000
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Web Architecture
 Need
for new/updated technologies
 Metadata Framework
 RDF integrated closer with XML Schema
 Trust (Digital Signatures)
 Better Structure
 Lessons from P3P, CC/PP
 Identification
 URIs: Identification, Location, and Naming
 URI Activity
 XML Packaging and Protocols
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W3C DRM Workshop
 DRM
Workshop, January 2001
 <http://www.w3.org/2000/12/drm-ws/>
 65 Attendees, Position Papers, Minutes,
Reports, Presentations
 Outcomes:
 Concerns over Privacy and Accessibility
 Balance needed between Protection and
Access
 W3C should investigate a “Rights Management
Framework” for Interoperability
 Start
some smaller Working Groups (eg Language)
 Bring work of other groups together
Copyright IPR Systems Pty Ltd 2001
Conclusion
 DRM
is emerging as a new way to
 Enable innovative new business models
 Foster more Content online
 Everyone wants DRM solved
 but its not an easy solution to generalise
 DRM technologies are “embryonic”
 but evolving fast…
 DRM technologies need to meet all the needs
of Rights Holders and Consumers (Web Users)
 W3C: “Leading the Web to its Full Potential”
 DRM is that potential . . .
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