“The Accountable Corporation”
Santa Clara University
Cisco Systems
© 2004 Cisco Systems, Inc. All rights reserved.
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Corporate Citizenship @ Cisco
Citizenship is more than giving back.
It is about the integrity with which a company
governs itself, how it embodies its culture and values,
how it fulfills its mission, how it engages with its
employees, customers, partners and shareholders,
and how it measures its impact and publicly reports
its activities.
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Cisco Culture
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Corporate Citizenship
Values
Openness
Integrity
Teamwork
Generosity
Profits
• Shareholders
People
• Customers
• Partners
• Employees
Presence
People
Profits
• Community
• Environment
Presence
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Components of Cisco Corporate Citizenship
Corporate Citizenship
“Social Investments”
“Responsible Business Practices”
Accountability
Social Investment
•Governance
•Employee Code of Conduct
•Financial Reporting
Sustainability
•Inclusion (Diversity, Accessibility)
•Talent Development
•Gender Initiative
•Assurance (Quality, ISO, Environment)
•Facilities Management
•Product Stewardship
•Supplier Code of Conduct
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•Cisco Foundation
•Product Donation
•Community Investment
•Civic Councils
•Employee Giving
•Employee Volunteerism
•Equity Investment
•SME support
•Educational Development
•Jordan Ed Initiative
•Health Academy
•Networking Academy
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Responsible Business Focus areas
Responsible Business programs
• Ensure integrity of our business management
• Improve the openness and accountability of our
operations. (transparency)
• Ensure retention of resources and opportunities for
our future business through management of our
Employees – Social inclusion and talent development
Operations – facilities and business practices
Product Lifecycle – design, upgradeability, eWaste
Supply chain – supplier code of conduct
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Responsible Business
Corporate Accountability
• Governance, Ethics Code of Conduct, Financial Reporting and
transparency
Inclusion Initiatives
• Women’s initiative, Employee networks, Leadership development
Product Stewardship initiatives
• Design for Environment, Lead-free, eWaste (Product Take Back)
• Supplier Responsibility
Sustainable Workplace Resources
• Alternative transportation, energy conservation, dry-cleaning, cafes
• Recycling, eWaste (Surplus Product Utilization & Reclamation, Cisco
Resource Exchange and Disposal Online)
• Collaborative & green workspace pilot
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Social Investment
Educational & Economic Development
• Networking Academy Program - Least Developed Countries, Gender
Initiative, Girls in Technology
• Jordan Education Initiative
• Poland eSociety
Global Health
• Health Academy, Crisis Relief,
• Acumen Fund
Strategic Philanthropy
• Cisco Foundation, Cisco Learning Institute, Product Grants
• 20 + Civic councils, employee volunteerism
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Role of Cisco Corporate Citizenship
Early Issue
Detection &
Monitoring
Citizenship
Manager
(scout)
• Partners with
industry peers
• Stakeholder
listening &
dialogue.
• Monitors
potential risks
opportunities.
Awareness, Education,
Partnership, Problem-solving
Citizenship
Manager
(advocate)
+
Business Dept
(Cisco leader)
• Provides insight
& data from
industry peers.
• Educate
leaders within
business dept
• Provides ‘safe
forum’ for
Stakeholder
dialogue.
• Defines,
measures, and
diagnoses issues
for Dept
• Helps
find/develop
turnkey solutions
or partnership for
success.
• Develops and
implement
solutions to
address issues
for Dept.
(program and
initiatives)
Reporting &
Maintenance
Citizenship
Manager
(advocate)
+
Business Dept
(Cisco leader)
• Unifies and
reports of Cisco
progress to
external
stakeholders.
• Set goals and
strategy,
manages
program and
reports results.
• Incorporates
into program
results into
corporate
communication.
• Integrates
program and
initiative into
business.
• Routes
reporting
inquiries to
appropriate
content manager.
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3-Year Goals for Citizenship Council
Business
Value
FY06
NVO, World Class Environment
•E-CSR (integrated CSR processes
throughout Cisco ecosystem)
Alignment, Accountability,
Execution
FY05
FY04
•
•
•
•
Integrated Reporting & Measurement
Global CSR Training
Integrated Communication Plan
Integrated CSR Programs
Establish Global CSR Strategy,
Business Priorities & Alignment
Citizenship Council Governance
•Communication Strategy & platform
•Internal Measurement & Reporting
•CSR Gap analysis
Time
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Social Investment Focus Areas
Social Investment programs
• invest in local communities to provide more stable
and favorable condition for business operations.
• Build strong Public-Private partnerships to address
social issues
• Develop educational and economic opportunities
for local communities
–through improvement of basic human needs, access to
education, and civic responsibility
–through job creation and job training in technology
–through equity investment in small to medium sized
enterprises (SMEs -locally owned businesses)
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Social Investment focus areas
Economic
Development
Basic Human
Needs
Sustaining strong global
communities
Helping people reach
self-sufficiency
Technology
and Innovation
Educational Development
Skills and knowledge to sustain a livelihood
© 2003, Cisco Systems, Inc. All rights reserved.
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Cisco Networking Academy
• Launched in October
1997 with 64 academies
in 7 states
• Today there are >10,000
academies in >150
countries
Created as a solution
for schools which
lacked the resources
and knowledge to
design, implement
and manage networks
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Partnering to Address the Digital Divide
Education and
Community College
Secondary Education
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Health Academy
The vision: A global health
technology network can
deliver health educations to
families and communities
worldwide
The hope: Good health practices
will enable communities to be
more productive and increase
their standard of living
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Health Academy
• Use eLearning to teach young people to stay
healthy and prevent disease
• Pilot underway in Egypt, Jordan, and Africa
• 20 schools in Egypt involved
• Available in Arabic and English for 8 – 25 year olds
• Course on nutrition, food safety, use of medicines,
hazards of smoking and substance abuse, blood
safety, staying fit…
• Cisco produce the eLearning and technology
platform, Virtuoso, and is sharing knowledge of
Networking Academies.
© 2003, Cisco Systems, Inc. All rights reserved.
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Least Developed Countries Initiative
In 2000, Cisco, UNDP, USAID and the UN Volunteers
launched a strategic partnership to:
• train students to design, build and maintain
computer networks.
• Prepare students for jobs in the internet economy
• Promote digital opportunity in LDCs
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Least Developed Countries Initiative
Results to Date:
39 LDCs (10 additional non-LDCs)
175 Academies
602 Instructors trained
8123 Students enrolled as of September 2004
(32.8% females)
3024 Graduates (>70% employed)
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DCamp Ops Review 2004