Digital Skills
for a Connected Region
A Digital & ICT Skills Action Plan
for Yorkshire & Humber 2005-9
David Kay
Chair, Digital South Yorkshire
1
Policy Context
This Action Plan takes account of
• National Skills Strategy – ‘21st Century Skills’
• Regional Economic Strategy (RES)
• The Regional Skills Alliance
• e-Region Plan
• Sub-Regional Investment Plans
• The Skills for Business network represented by
e-Skills UK & Skillset and their Sector Skills
Agreements
2
Sector Skills Councils
• E-Skills UK
–
–
–
–
Information Technology
Telecommunications
Call Centres
IT User
• Skillset
– Film, TV, Radio
– Interactive Media
– Photo Imaging
• Creative & Cultural Industries (CCI - to be licensed)
– Performing Arts, Fine Arts, Heritage
• Proskills
– Digital Print
3
Impact Measures
Regional Advantage
1 World Leading Position
Capture market opportunity and differentiate the e-region through innovative digital skills
programmes, and share good practice with regional, national and international partners.
2 Skills Foresight
Predict digital technology and application trends ahead of the ‘breaking wave’, and identify the
learning and skills implications
3 Capable Learning
Infrastructure
Invest in the development of courses, facilities and expertise in response to technical, market and
societal change.
Relevant Opportunity
4 Accessible Careers
Open up digital career opportunities to young people (aged 14 to 25) through both proactive
engagement, informed guidance and practical experience
5 Learning Progression
Develop the guidance and learning ladder to support entrants to the digital workforce from all groups,
and to help existing employees progress their digital skills in their preferred learning styles
6 Relevant & Responsive
Provision
Ensure that the channels for accessing learning and acquiring knowledge are capable of responding to
the real-time needs of individuals, employers and communities with relevant provision
Economic Impact
7 Productive Employers
Promote and facilitate the application of digital technologies amongst all employers, and particularly
SMEs, to derive productivity and efficiency gains
8 Skilled Labour Pool
Ensure the workforce has the right digital skills at all levels to meet the current and emerging needs of
employers across all sectors
Connected Citizens
9 Connected Citizens
4
Cultivate the digital culture, equipping citizens with the digital skills to take full advantage of on-line
services, including employment, healthcare, learning, leisure and retail opportunities
Why ‘Digital’?
• Reputation - We are potentially weighed down by the
historic memory of the ‘ICT’ acronym, with its technology
and office heavy undertones offering little to creatives, to
consumers, to children, or to citizens
• Reality – We need to embrace the evolving digital
diversity of the early 21st century, underpinned by the
maturing of the web as somewhere for everyman, the
transformation of how organisations and people
communicate and the arrival of convergent technologies
and cross-platform services
• Resonance - Adopting the ‘digital’ word frees us from
the nuts and bolts ‘ICT’ paradigm and empowers us to
step forward towards a vision of true utility
5
Breadth of
Digital & ICT Skills Impact
User
E
X
P
E
R
T
I
S
E
Other Sectors
Financial
Services
Simulation
ICT
Security
& Tracking
Systems Support
Hardware
Corporate
Website
Marketing
Healthcare
Digital
Geek
Office
Roles
Software
TECHNOLOGY
Design
Games
Digital Media
Creative
6
Digital & ICT Skills Segments
Skill
Level
7
Technology
Advancement
6
Specialist
Application
5
4
3
2
1
E
General
Adoption
Service
Integration
Implementation
Support &
Management
Product
Origination,
Design &
Development
Convenience &
Productivity
Use
Type of Employment
7
Skills for the e-Region
Our
Focus
Business
Skills
Digital
Skills
Skills for Life
ICT &
e-Fluency
Literacy
Numeracy
Creativity
Team Working
Entrepreneurship
Management
Sales/Marketing
Accounting
e-Business
Project Skills
8
The Audience
• Over 125,000 people working in the Digital Cluster
• Around 50,000 ICT and digital media professionals
working elsewhere across the private and public
sectors
• As many as 900,000 Users of desktop ICT and digital
media, ranging from managers to administrators
• A further 750,000 having less formal contact with ICT in
their jobs in such as retail
• All citizens for whom ICT is recognised as a core Skill for
Life. The Action Plan is predicated upon the ‘digital
literacy’ entitlement of all citizens from early years to
retirement.
9
South Yorkshire CDI Cluster
Businesses & Employment
Business and Employment Change - South Yorkshire (1998-2003)
1998
Sector
2003
Bus
Emp
Bus
Emp
CCM
483
3324
596
4256
Design
324
1503
420
2329
Electronics
186
3325
282
6302
ICT
932
3433
1166
5443
Print & pack.
271
2462
257
2632
Total
2196
14047
2721
20962
Source: ONS © Crown Copyright 2005
10
South Yorkshire: Employment
Figure 16 S outh Y orkshire D igital S ector E m ploym ent (1998-2003)
S ource: O N S © C row n C opyright
25000
N u m be r o f e m p lo ye e s
20000
P rint/P ack.
15000
IC T
E lectronics
D esign
10000
CCM
5000
0
1998
1999
2000
2001
2002
2003
Y ear
11
Yorkshire Digital Cluster
Business Sizes
S iz e
M ic ro (1 -9 )
S m a ll (1 0 -4 9 )
M e d iu m (5 0 -1 9 9 )
L a rg e (+ 2 0 0 )
1998
1999
2000
2001
2002
2003
9 0 .6 %
9 1 .3 %
9 0 .5 %
9 0 .5 %
9 0 .6 %
9 0 .8 %
6 .9 %
6 .5 %
7 .1 %
7 .0 %
6 .8 %
6 .6 %
2 .0 %
1 .7 %
1 .9 %
2 .0 %
2 .1 %
2 .0 %
0 .5 %
0 .5 %
0 .5 %
0 .5 %
0 .5 %
0 .6 %
S o u rc e : O N S © C ro w n C o p yrig h t 2 0 0 5
12
Y&H Regional
Action Plan
Framework Owner /
Digital Skills Requirements
Digital
Application Information
Manager Practitioner Specialist
Worker
User
Citizen
People
outside
workforce
Current
workforce
T
A
R
Future
G workforce
E
T Information
Advice
S
Guidance
Delivery
Capacity
13
Digital Skills Requirements
Owner / Manager
Information Worker
•
•
•
Target audience – Owners and managers of
businesses; to succeed, the self-employed &
freelancers need the same skills
Trends – Virtual enterprise, e-commerce,
home working, collaboration, security
•
Digital Practitioner
•
•
Target audience – ‘Engineers’ originating
digital products and services
Trends – New methods of software
development and lifecycle management
(e.g. Service Oriented Architectures),
technology redefining roles (e.g. in AV) reemphasis of critical core disciplines (e.g.
Maths), price implications of off-shoring
Application Specialist
•
•
Target audience – ‘Technicians’ who
manage & support applications in the
enterprise and consumer markets
Trends – Methodologies, remote system
management tools, impact of enabling
technologies (e.g. Web, VoIP, Wireless,
Mobile), potential for an intermediate skilled
workforce, increasing reliance on enterprise
applications (e.g. ERP, CRM, e-commerce,
websites)
Target audience – Workers, including
managers who use desktop tools to
manage, research, analyse, project data and
who originate digital communication
Trends – Graphical and web replace
traditional interfaces, use of web services to
automate publishing, rising management /
supply chain / consumer expectations
User
•
•
Target audience – ‘Professional’ users of
digital applications for workplace productivity
Trends – impact of web on office life and
administrative roles, growth of the ‘office’
skill set beyond the traditional tools, home
and mobile working
Citizen
•
•
Target audience – Users of digital tools and
services for pleasure and for participation in
everyday life
Trends – Everything is web-centric, new
modes of communication (email &
messaging), more devices to master,
economic opportunity on the web, e-services
(e.g. health, government, benefits),
integration of digital products in the home 14
Skills Framework for the Information Age
SFIA
Categories
SFIA CATEGORIES
SFIA
Subcategories
SFIA
Category
1
2
3
4
5
6
1
2
3
4
Strategy and
planning
Information
management
Advice and
guidance
Management
and
administration
Sales and
marketing
Development
and
implementation
Supply
management
Project
management
Business/IS
strategy and
planning
Quality
management
Technical
strategy and
planning
Resource
management
Service
delivery
User
Education and Infrastructure
training
Business-IS Information
alignment
handling
Sales and
marketing
Systems
development
Human factors Installation
and
integration
Operation
User support
Use of ICT
15
ICT Career Channels
ENTERPRISE ROLES
ENABLING ROLES
H
A
R
D
W
A
R
E
N
E
T
W
O
R
K
S
S
Y
S
T
E
M
S
P
R
O
G
R
A
M
M
I
N
G
C
O
N
T
E
N
T
U
S
E
R
ENTRY LEVEL SKILLS
(NVQ Entry Level & Level 1)
16
ICT Skills Spectrum
Horizontal Mobility
across technical disciplines
Hardware
Networks
Systems
Programming
Content
User
17
Progression & Specialism in ICT
Vertical Mobility from Entry to Executive
Cross-Cutting
Enterprise & Enabling
Skills
Generic
L5
L4
Specific
L3
L2
L1
Generic
Entry
18
Skill Types
for Creative & Digital Employment
Skill Type
Learners in
Employment
Learners in
Education
Transient
Specialist
Skills
Typically short courses meeting immediate technical and
professional needs – perhaps driven by a project requirement
or a product release. Transient specialist skills are
continually evolving and need frequent updating.
Essential
Marginal – but
can be used as
strong
exemplars
Enduring
Specialist
Skills
These underpin the transient skills, providing the foundation
for entrants and their long term career development. They
range from creative practice (e.g. storyboarding, design,
drawing, programming, documentation) to process (e.g.
quality control, configuration management, rights
management). Teaching of underlying principles and
practices can involve the tools and technologies of the
moment – for example, using C++ to teach programming or
Microsoft Office to teach workplace user skills.
These skills
should have been
taken on prework
Essential
Transferable
Generic
Skills
More general work and life skills vital for the work place,
which may be taken from job to job but which require
refreshing in new role and employment contexts. Vital
transferable skills include both personal (e.g.
communication, teamwork, learning) and business
dimensions (e.g. finance, marketing, management, customer
care)
These skills
should have been
taken on prework – but will
benefit from
updating
Essential
19
Evidence of Need - Businesses
A survey of 175 SMEs in the Digital Cluster (February
2005, The Sheffield College & Digital South Yorkshire)
offers key insights
• 58% of companies expect an increase in technical
employment over the next three years, whilst only 3%
expect a decrease
• 54% report training is driven by technology change
• 31% identify productivity
• 82% train to increase capability not to gain a
qualification
20
Growth in Employment
& Training Demand
Digital
Employment
By 2009
ANNUAL
New Entrants
Inc Churn
ANNUAL
External
Training
excl Entrants
ANNUAL
External
Knowledge
Episodes
Cluster
Other
Cluster
Other
Cluster
Other
Cluster
Other
Manager / Business
19096
92720
1484
3197
2225
7765
3709
9136
Practitioner – ICT
25462
41209
1978
1421
2967
3451
4945
4060
Practitioner – Media
22279
6181
1731
213
2596
518
4327
609
Practitioner – Other
15914
2060
1236
71
1855
173
3091
203
Application Specialist
21218
51511
1648
1776
2473
4314
4121
5075
Information Worker
5305
206045
412
7106
206
4060
1030
20302
User
23340
566624
1813
19540
907
11166
Total
132613
966351
10303
33325
13229
31447
21224
39385
Skill Type
21
Supply side failure –
the Course Pipeline
A survey conducted in March 2005 of post-16 funded provision of ICT &
digital media in South Yorkshire showed weaknesses in the pipeline:
• Very low level of preparatory offers at Level 2 to feed the pipeline of
requirements for network and specialist applications skills at
Level 3;
• Over provision for new media in general courses at Levels 2 & 3
• In stark comparison, a poor pipeline for web specialists with
insufficient at Levels 2 & 3 and negligible provision at Level 4 other
than units in more general courses;
• Low level of industry relevance in a high volume of generic ICT at
Level 3, feeding a potentially inadequate pipeline at Level 4 (e.g.
Foundation Degrees);
• Imbalanced emphasis on office skills in User progressions from
entry to Level 2.
It is suggested these issues are typical of the region and indeed of the
UK. Whilst the local detail may differ, this Action Plan highlights the
importance of addressing this application of funds and resources. 22
447 SY Total Practitioner Courses
Key Not Applicable
5+
8
1
11
19
12
4
4
1
2
9
16
3
22
38
21
26
28
2
5
23
13
10
1
6
5
1
1
3
Low
High
16
25
12
44
18
29
182
28
23
17
119
10
8
1
28
E
23
Netwk Systems Program Apps
NMedia Web
Generic
294 SY Total User Courses
Key Not Applicable
Low
High
5+
4
3
13
4
16
8
4
2
2
25
27
23
10
9
9
5
108
44
7
21
10
6
10
18
116
1
47
23
23
E
24
ICT/PC Office
Text
Spread
Data
Present Media
Supply side failure –
the Learner Pipeline
The e-Skills UK regional report for 2005 raises concern about the regional
ICT skills pipeline from Key Stage 4 in schools, through A Level and FE
vocational provision to the number of graduates entering IT employment.
IT Qualifications
England
Yorkshire &
Humber
Pass Rank
Completed ‘Pass’
Completed ‘Pass’
YH
NW
GCSE - IT / CS
76135
43248
5366
3581
6th
2nd
A Level - IT / CS
24565
22561
1946
1808
7th
3rd
FE – IT Professional
81407
46044
6517
3848
8th
1st
FE – IT User
764029
415901
84689
44642
5th
1st
7th
3rd
Graduates into IT
8765
624
The regional evidence pinpoints the unattractiveness of ICT as a subject
choice, from Key Stage 3 or earlier, which impacts interest at Key Stage 4
and thereafter as an A Level and FE choice. This cascade effect must be
addressed in this Action Plan.
25
Snapshot of Progression Routes (DfES)
Postgraduate Qualifications
Higher Level VQs
Honours Degrees
Foundation Degrees
Level 3
VQs
NVQs +
experience
Advanced
Apprentices
A Levels
Access to HE
Courses
26
KEY Academic
Employment
The Learning & Skills Ladder
Illustrating how the 14-16 programme
opens up choice and opportunity
Honours
Degree
Foundation
Degree
A level
With credits
With credits
Other
FE
14-16
CDI
Track
AA
Employment
in industries using ICT & Digital Media
27
AA = Advanced Apprenticeship
2005 Priority Actions
10 high & 2 Medium
Action Title
Target Area
Owner
Start
Impact Group
ITQ in Industry
Current Workforce
LSC
High
2005
Relevant Opportunity
e-Learning Habit
Current Workforce
LSC
High
2005
Economic Impact
Improved Technology Application (My-IT)
Current Workforce
YF
High
2005
Economic Impact
Digitally Innovative Teachers
Delivery Capacity
LA
High
2005
Regional Advantage
Coherent Learning Ladders
Delivery Capacity
LSC
High
2005
Relevant Opportunity
Train Specialist Trainers
Delivery Capacity
YF
High
2005
Regional Advantage
Vendor Relationships
Delivery Capacity
YF
High
2005
Regional Advantage
14-19 Pathways
Future Workforce
LA
High
2005
Relevant Opportunity
Info Advice & Guidance Portfolio
Info Advice Guidance
ESUK
High
2005
Relevant Opportunity
Adult Digital Literacy Qualifications
Outside Workforce
Ufi
High
2005
Connected Citizens
Just In Time Knowledge
Current Workforce
YF
Med
2005
Relevant Opportunity
JIGSAW Schemes
Outside Workforce
YF
Med
2005
Economic Impact
28
2006 Priority Actions
12 high
Action Title
Target Area
Owner
Start
Impact Group
e-Skills Passport
Current Workforce
BL
High
2006
Relevant Opportunity
Workplace as catalyst
Current Workforce
LSC
High
2006
Connected Citizens
Subject Gaps
Current Workforce
LSC
High
2006
Relevant Opportunity
Planning LSC Provision
Delivery Capacity
LSC
High
2006
Relevant Opportunity
New Certifications
Delivery Capacity
YF
High
2006
Regional Advantage
Specialist Facilities
Delivery Capacity
YF
High
2006
Regional Advantage
Flexible Apprenticeships
Future Workforce
LSC
High
2006
Economic Impact
Schools ICT & Digital Curriculum
Future Workforce
SFB
High
2006
Regional Advantage
Digital / STEM Integration
Future Workforce
YF
High
2006
Regional Advantage
Digital / Ind / Sci Convergence
Future Workforce
YU
High
2006
Economic Impact
JIT Knowledge for Citizens
Info Advice Guidance
ISU
High
2006
Connected Citizens
Under Represented Groups
Outside Workforce
JCP
High
2006
Economic Impact
29
2006 Priority Actions
13 medium
Action Title
Target Area
Owner
Start
Impact Group
New Employment Models
Current Workforce
LSC
Med
2006
Economic Impact
eBusiness Academy
Current Workforce
ESUK
Med
2006
Economic Impact
Next Generation User Skills
Current Workforce
ESUK
Med
2006
Regional Advantage
Service Certifications
Current Workforce
YF skills
Med
2006
Regional Advantage
Emerging Technology Awareness
Current Workforce
YF e-reg
Med
2006
Regional Advantage
Embedding Digital in Curriculum
Delivery Capacity
LA
Med
2006
Regional Advantage
Learning and working on-line
Delivery Capacity
YF e-reg
Med
2006
Economic Impact
User Skills Delivery Capacity
Delivery Capacity
LSC
Med
2006
Regional Advantage
Education Business Partnerships
Future Workforce
LSC
Med
2006
Relevant Opportunity
New Roles
Future Workforce
SFB
Med
2006
Regional Advantage
Employer Endorsed Degrees
Future Workforce
YU
Med
2006
Economic Impact
Enterprise Experiences
Info Advice Guidance
LSC
Med
2006
Relevant Opportunity
e-Service Take-up
Outside Workforce
ISU
Med
2006
Connected Citizens
30
Descargar

Digital Skills for a Connected Region