CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of
Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West
Chief Technology Officer
GenosTV™ / Genos Corporation
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
So, what are the benefits for content in …
The Cloud
Ubiquity of Connection:

The most common connection in the world is the Internet/World Wide Web


Broadband, wired, wireless, … anywhere, anytime
Portability

In the home, on the road, on the phone, overseas, in the air, 24/7, … anywhere, anytime
Cost:

Common infrastructure yields benefits of scale


Common standards (mostly) … and, where not, reasonably easy conversion
Higher quality content at lower bandwidth


Content processed to match the characteristics of the connection and the requestor
Adaptive bandwidth to accommodate variations in the connection
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
CONTENT IN THE CLOUD
DCIA Conference within CES
Mike West, CTO GenosTV
The Content In The Cloud Process
Ingestion
Worldwide
Content
Providers
The Cloud
Distribution
User-generated content
Worldwide
Content
Consumers
CONTENT IN THE CLOUD
DCIA Conference within CES
The Consumer
& The Cloud
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
The Cloud – a Consumer Perspective
Most computer-equipped Consumers already know and
use “The Cloud ”
Let’s share it online.
–
–
they don’t know it by that name
they call it “Online” (or similar)
I got it online.
I watched that video online.
We often chat online.
To All Consumers, “The Cloud ” could eventually mean:–
Anything , Anytime, Anywhere
– as a seamless, aggregated experience
– without forcing change in their lives and behaviors
– without limiting their consumption of content
Cloud Computing  Cloud Consuming
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
Fundamentals of “Cloud Consuming”
In the Cloud, the high volume content is Video
– now digital – easy to manipulate, reformat, store and distribute
Today, the majority of video content consumption is still on
televisions.
–
–
–
–
Linear TV – viewed when it is broadcast
On Demand – accessing stored content from service provider
DVR – viewing content stored locally (in home)
Despite being digital, the current TV system still resembles the old
analog system of the ‘50’s.
Mobile becoming increasingly important
– Mobile devices – viewing anywhere, anytime
– Wireless bandwidth issues are a problem.
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
Fundamentals of “Cloud Consuming”
The Cloud can merge Entertainment with Internet functionality
– Needs to be simple for even the most technophobic Consumer
– Needs to be a seamless, beneficial and useful aggregation
Provide Linear TV integrated with DVR and VoD/FoD functions
– with more channels and more entertainment options
– able to serve the interests of smaller, broader audience sets
– with simplified time-shifting
– without the need for special equipment
– without storage capacity limitations
Integrate the Social Element/Dynamic – Social TV
– The Consumer is a social animal.
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Fundamentals of “Cloud Consuming”
The Consumer is a social animal
– seeking shared experiences and the sharing of experiences.
– shared viewing, shared playlists, communities, …
– integrated chat, email, social media, …
– integrated video telephony, instant messaging, etc. as options
Make it simpler, better for Consumers
– Easy –to-Use, intuitive user interfaces
– Easy to find what they want, when they want
• enhanced search and recommendation capabilities
– Get rid of channel numbers
• visual channel selection, visual EPGs
Mike West, CTO GenosTV
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
Fundamentals of “Cloud Consuming” – The Result
A happier Consumer with more choice
– Getting what they want, when they want, where they want
Opportunity to open new avenues for content
– from a wider range of content providers
– to wider audiences than ever before
– serving under-served interests and demographics
– expatriate communities, multiple languages, minority groups, etc.
– more access, more content, more variety, new media, …
– greater revenue potential for the Content Industry
Opportunity to create new business models and to revamp,
revive, and reinvigorate old business models
– Ubiquitous connectivity and new technology as catalysts
– Expanded markets for Content Industry and CE Manufacturers
CONTENT IN THE CLOUD
DCIA Conference within CES
GenosTV™
Cloud-based Television
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
GenosTV™ Overview
Creating a National (US) Broadband IPTV Service
• with potential for future international expansion and deployment
Cloud-based ingestion, storage and distribution of content
 Encrypted and securely delivered content
• through central server “clouds” to the GenosTV application on consumer client devices
• Every connection continuously verified – much like a VPN
• More secure than traditional cable
 for display on the Consumer’s in-home TV screen(s)
• with migration to “TV Everywhere” at a later date
 providing linear TV plus on-demand, time-shifted and stored content
 merging Entertainment with Internet functionality
 with potentially infinite channel capacity
Ingestion
Target Client Devices:
Worldwide
Content
Providers
 Internet-Enabled Digital TVs
 Other Internet-Enabled consumer electronics devices
• Games Consoles, BluRay players, Home Theatre systems, IPTV boxes
 Mobile Devices and Computers (later deployment)
The Cloud
…
Distribution
Worldwide
Content
Consumers
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
CONTENT IN THE CLOUD
DCIA Conference within CES
Mike West, CTO GenosTV
GenosTV™ Overview
Distributed Server & Storage Cloud
& Edge Distribution Servers
Subscriber Database
& Rights Management
Authentication
Servers
/ Validation
/ Geo-location
/ Statistics
Content Delivery to
clients
Linear Multi-Cast OR
On-Demand Uni-Cast
Network Bandwidth
Content
Adaptive
Delivery
Data Feed
MODEM
Content
Ingestion
Content
Requests
Analytics / Statistics
Dashboard
to Content Providers
via Internet
Internet
Selection, Content Requests,
Subscriber Identification,
Bandwidth Negotiation, etc.
Internet-enabled HDTV
MODEM
Games
Console
HDTV
MODEM MODEM
IPTV STB
Other Boxes / Devices
HDTV
HDTV
Millions of other TVs
Worldwide
Content
Providers
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
GenosTV™ Overview
Better User Interfaces
 Easy to use, easy to navigate, easy to find, …
•
•
modern “look-and-feel”
on-screen help, tutorials and keyboard (if needed)
•
•
multiple views for Linear TV, On Demand and DVR
multiple views by time, channel, favorites, genre, …
 More visual – icons and video “thumbnails”
 No channel numbers
•
Unless subscribers wish to assign their own numbers (“Speed-Dial for TV”)
 Customizable (with multiple profiles in subscriber household)
•
format, colors, content, size, channel order, …
•
based on expressed preferences, viewing history, demographic/interest information, …
 Enhanced by search/suggestion/discovery functions
Cloud-based DVR and On-Demand
Cloud-based storage provides better content security than in-home

 Standard and Enhanced DVR options
•
•
time-shift, pause live TV, keep/archive, …
“record on request” through to “anything, anytime playback”
 Extensive On Demand Library with multiple options
•
FoD, Time-delay, Catch-up, Pay-per-view, Rental, SVoD, …
what
I want
when
I want
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
GenosTV™ Programming
Television Channels
(Linear TV)
 Every network channel in every language available worldwide – OUR GOAL.
 Consumers will have access to expanded basic tier programming and can extend
channel lineups with custom bundles and/or individual channels of their choice.
 Multi-Lingual and Independent Content
• serving the needs of ex-patriot demographics and consumers with interests poorly served
by current offerings .
• content that is not generally available on traditional cable and satellite TV lineups.
Video / Movies on Demand
 Popular TV series content from major TV programmers
• Related to provided linear TV channels – archived, on-demand and/or time-shifted
• Electronic Sell-Through (EST) opportunities for content creators
 Mainstream Box Office , Foreign and Indie Films
• Worldwide, multi-lingual movie content
Added Value Content
 Extended versions, director’s commentary, interviews, deleted scenes, “bloopers”, ….
• … the same as additional material found on DVD/BDs, but now for TV content
• … with integrated links to supporting web content – blogs, fan sites, sponsors, ….
Integrated Internet & Internet Only Content
• Related Internet content in a common platform
• Redistribute/Repackage Internet services.
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
GenosTV™ – Social TV Elements
Shared entertainment experiences
 Playlist creation and sharing
• playlists drive automated play of linear TV, On-Demand, DVR, etc.
• also able to share clips
 Simultaneous Multi-point Viewing
• organized like a party or meeting with single host controlling everyone’s screens
 Access subscription gifting
• able to buy and gift access to friends so they can share fee-based content or services
Integration with social media and integrated messaging
 Communities, social networking, photo sharing (e.g. FaceBook, Twitter, Instagram, Picasa, …)
 Text, voice and video messaging (e.g. SMS, VOIP, Skype, …)
• on main TV or on 2nd screen device
Smartphone / Tablet Apps
 Smartphone/tablet as an input device
• TV remote control, keyboard and mouse functionality
• Viewing schedule & DVR programmer (at or away from home)
• Playlist creation
 Smartphone/tablet as coordinated 2nd screen device
• Social Media interface, messaging, …
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Mike West, CTO GenosTV
GenosTV™ – Comparison to Cable and Satellite TV
GenosTV™
Cable / Satellite
Infinite channel capacity
Limited channel capacity
• Only consumer selected channel is delivered to consumer
premises.
• Every channel is broadcast to consumer premises and STB
selects which channel is viewed.
Bidirectional
Unidirectional
• Continuous two-way communication subscriberservice.
• Multiple bidirectional features can be implemented
• Almost all content is “pushed down” to subscriber.
• Limited consumer to service communication (PPV/VOD)
• Limited or no interactivity or feature integration possible
(interactivity, communication, social media, web integration, …)
Requires modem and Internet-Enabled device
Requires STB(s) and/or satellite dish
• Millions of Internet-Enabled TVs and devices in US homes.
• Requires one STB per room with monthly box rental fee
DVR integrated into service (CloudDVR)
DVR requires hardware in home
• Almost unlimited & scalable capacity (millions of hours)
• Secure for content protection – no data in home
• STB with DVR or TiVo-type device (limited capacity ~100hrs)
• Insecure for content protection – can be copied/stolen
Continuous Security Monitoring
Partial Security System
• Content requests occur up to 5 times per second – requests
constantly monitored and checked in subscriber database.
• Encrypted content and tamper-resistant client application.
• Depends entirely on STB to prevent unauthorized viewing
• STBs regularly tampered with & illegal STBs in use
Immediate In-Service Subscription Updates
Subscription Updates require call to 800 number
• Instant access to content & benefits of impulse buying
• Delayed access to new content and mostly in bundles
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
CONTENT IN THE CLOUD
DCIA Conference within CES
Mike West, CTO GenosTV
GenosTV™ – Simultaneous Multi-point Viewing
GenosTV™ Distributed Servers & Storage Cloud
Playback control signals:
Start, Stop, Pause, FF/REW, …
MODEM
Synchronized Content Delivery
to selected clients
HDTV
Internet
Nate
in Nashville
MODEM
Bill
in Boston
HDTV
MODEM
Jane
in Jackson
HDTV
MODEM
Dave
in Detroit
HDTV
MODEM
Anne
in Austin
HDTV
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
CONTENT IN THE CLOUD
DCIA Conference within CES
Mike West, CTO GenosTV
Summary
More channels
More choices
More features and functions
Easier to use
More portable
Easier to find
Shared entertainment experiences
More options
More secure
Anything , Anytime, Anywhere
A seamless, aggregated entertainment experience
When The Cloud
delivers
Television
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
GenosTV™
is Cloud-based Cable TV
… and so much more!
Mike West, CTO GenosTV
CONTENT IN THE CLOUD
DCIA Conference within CES
Consumer Benefits of Cloud-Delivered Content:
Ubiquity, Cost, Portability Improvements
Thank You
A Happy, Prosperous New Year
to you all.
Mike West, CTO GenosTV
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