Data Mining with DB 14 1 Introduction to Data Mining Motivation: Why data mining? What is data mining? Data Mining: On what kind of data? Data mining functionality Are all the patterns interesting? Classification of data mining systems Major issues in data mining 2 Necessity Is the Mother of Invention Data explosion problem Automated data collection tools and mature database technology lead to tremendous amounts of data accumulated and/or to be analyzed in databases, data warehouses, and other information repositories We are drowning in data, but starving for knowledge! Solution: Data warehousing and data mining Data warehousing and on-line analytical processing Miing interesting knowledge (rules, regularities, patterns, constraints) from data in large databases 3 Evolution of Database Technology 1960s: Data collection, database creation, IMS and network DBMS 1970s: Relational data model, relational DBMS implementation 1980s: RDBMS, advanced data models (extended-relational, OO, deductive, etc.) Application-oriented DBMS (spatial, scientific, engineering, etc.) 1990s: Data mining, data warehousing, multimedia databases, and Web databases 2000s Stream data management and mining Data mining with a variety of applications Web technology and global information systems 4 What Is Data Mining? Data mining (knowledge discovery from data) Extraction of interesting (non-trivial, implicit, previously unknown and potentially useful) patterns or knowledge from huge amount of data Data mining: a misnomer? Alternative names Knowledge discovery (mining) in databases (KDD), knowledge extraction, data/pattern analysis, data archeology, data dredging, information harvesting, business intelligence, etc. Watch out: Is everything “data mining”? (Deductive) query processing. Expert systems or small ML/statistical programs 5 Why Data Mining?—Potential Applications Data analysis and decision support Market analysis and management • Target marketing, customer relationship management (CRM), market basket analysis, cross selling, market segmentation Risk analysis and management • Forecasting, customer retention, improved underwriting, quality control, competitive analysis Fraud detection and detection of unusual patterns (outliers) Other Applications Text mining (news group, email, documents) and Web mining Stream data mining DNA and bio-data analysis 6 Market Analysis and Management Where does the data come from? Target marketing Find clusters of “model” customers who share the same characteristics: interest, income level, spending habits, etc. Determine customer purchasing patterns over time Cross-market analysis Associations/co-relations between product sales, & prediction based on such association Customer profiling Credit card transactions, loyalty cards, discount coupons, customer complaint calls, plus (public) lifestyle studies What types of customers buy what products (clustering or classification) Customer requirement analysis identifying the best products for different customers predict what factors will attract new customers Provision of summary information multidimensional summary reports statistical summary information (data central tendency and variation) 7 Corporate Analysis & Risk Management Finance planning and asset evaluation cash flow analysis and prediction contingent claim analysis to evaluate assets cross-sectional and time series analysis (financial-ratio, trend analysis, etc.) Resource planning summarize and compare the resources and spending Competition monitor competitors and market directions group customers into classes and a class-based pricing procedure set pricing strategy in a highly competitive market 8 Fraud Detection & Mining Unusual Patterns Approaches: Clustering & model construction for frauds, outlier analysis Applications: Health care, retail, credit card service, telecomm. Auto insurance: ring of collisions Money laundering: suspicious monetary transactions Medical insurance • Professional patients, ring of doctors, and ring of references • Unnecessary or correlated screening tests Telecommunications: phone-call fraud • Phone call model: destination of the call, duration, time of day or week. Analyze patterns that deviate from an expected norm Retail industry • Analysts estimate that 38% of retail shrink is due to dishonest employees Anti-terrorism 9 Other Applications Sports IBM Advanced Scout analyzed NBA game statistics (shots blocked, assists, and fouls) to gain competitive advantage for New York Knicks and Miami Heat Astronomy JPL and the Palomar Observatory discovered 22 quasars with the help of data mining Internet Web Surf-Aid IBM Surf-Aid applies data mining algorithms to Web access logs for market-related pages to discover customer preference and behavior pages, analyzing effectiveness of Web marketing, improving Web site organization, etc. 10 Data Mining: A KDD Process Data mining—core of knowledge discovery process Pattern Evaluation Data Mining Task-relevant Data Data Warehouse Selection Data Cleaning Data Integration Databases 11 Steps of a KDD Process Learning the application domain relevant prior knowledge and goals of application Creating a target data set: data selection Data cleaning and preprocessing: (may take 60% of effort!) Data reduction and transformation Find useful features, dimensionality/variable reduction, invariant representation. Choosing functions of data mining summarization, classification, regression, association, clustering. Choosing the mining algorithm(s) Data mining: search for patterns of interest Pattern evaluation and knowledge presentation visualization, transformation, removing redundant patterns, etc. Use of discovered knowledge 12 Data Mining and Business Intelligence Increasing potential to support business decisions Making Decisions Data Presentation Visualization Techniques Data Mining Information Discovery End User Business Analyst Data Analyst Data Exploration Statistical Analysis, Querying and Reporting Data Warehouses / Data Marts OLAP, MDA Data Sources Paper, Files, Information Providers, Database Systems, OLTP DBA 13 Architecture: Typical Data Mining System Graphical user interface Pattern evaluation Data mining engine Knowledge-base Database or data warehouse server Data cleaning & data integration Databases Filtering Data Warehouse 14 Data Mining: On What Kinds of Data? Relational database Data warehouse Transactional database Advanced database and information repository Object-relational database Spatial and temporal data Time-series data Stream data Multimedia database Heterogeneous and legacy database Text databases & WWW 15 Data Mining Functionalities Concept description: Characterization and discrimination Generalize, summarize, and contrast data characteristics, e.g., dry vs. wet regions Association (correlation and causality) Diaper Beer [0.5%, 75%] Classification and Prediction Construct models (functions) that describe and distinguish classes or concepts for future prediction • E.g., classify countries based on climate, or classify cars based on gas mileage Presentation: decision-tree, classification rule, neural network Predict some unknown or missing numerical values 16 Data Mining Functionalities (2) Cluster analysis Class label is unknown: Group data to form new classes, e.g., cluster houses to find distribution patterns Maximizing intra-class similarity & minimizing interclass similarity Outlier analysis Outlier: a data object that does not comply with the general behavior of the data Noise or exception? No! useful in fraud detection, rare events analysis Trend and evolution analysis Trend and deviation: regression analysis Sequential pattern mining, periodicity analysis Similarity-based analysis Other pattern-directed or statistical analyses 17 Are All the “Discovered” Patterns Interesting? Data mining may generate thousands of patterns: Not all of them are interesting Suggested approach: Human-centered, query-based, focused mining Interestingness measures A pattern is interesting if it is easily understood by humans, valid on new or test data with some degree of certainty, potentially useful, novel, or validates some hypothesis that a user seeks to confirm Objective vs. subjective interestingness measures Objective: based on statistics and structures of patterns, e.g., support, confidence, etc. Subjective: based on user’s belief in the data, e.g., unexpectedness, novelty, actionability, etc. 18 Can We Find All and Only Interesting Patterns? Find all the interesting patterns: Completeness Can a data mining system find all the interesting patterns? Heuristic vs. exhaustive search Association vs. classification vs. clustering Search for only interesting patterns: An optimization problem Can a data mining system find only the interesting patterns? Approaches • First general all the patterns and then filter out the uninteresting ones. • Generate only the interesting patterns—mining query optimization 19 Data Mining: Confluence of Multiple Disciplines Database Systems Machine Learning Algorithm Statistics Data Mining Visualization Other Disciplines 20 Data Mining: Classification Schemes General functionality Descriptive data mining Predictive data mining Different views, different classifications Kinds of data to be mined Kinds of knowledge to be discovered Kinds of techniques utilized Kinds of applications adapted 21 Multi-Dimensional View of Data Mining Data to be mined Relational, data warehouse, transactional, stream, objectoriented/relational, active, spatial, time-series, text, multi-media, heterogeneous, legacy, WWW Knowledge to be mined Characterization, discrimination, association, classification, clustering, trend/deviation, outlier analysis, etc. Multiple/integrated functions and mining at multiple levels Techniques utilized Database-oriented, data warehouse (OLAP), machine learning, statistics, visualization, etc. Applications adapted Retail, telecommunication, banking, fraud analysis, bio-data mining, stock market analysis, Web mining, etc. 22 OLAP Mining: Integration of Data Mining and Data Warehousing Data mining systems, DBMS, Data warehouse systems coupling No coupling, loose-coupling, semi-tight-coupling, tight-coupling On-line analytical mining data integration of mining and OLAP technologies Interactive mining multi-level knowledge Necessity of mining knowledge and patterns at different levels of abstraction by drilling/rolling, pivoting, slicing/dicing, etc. Integration of multiple mining functions Characterized classification, first clustering and then association 23 An OLAM Architecture Mining query Mining result Layer4 User Interface User GUI API OLAM Engine OLAP Engine Layer3 OLAP/OLAM Data Cube API Layer2 MDDB MDDB Meta Data Filtering&Integration Database API Filtering Layer1 Data cleaning Databases Data Data integration Warehouse Data Repository24 Major Issues in Data Mining Mining methodology Mining different kinds of knowledge from diverse data types, e.g., bio, stream, Web Performance: efficiency, effectiveness, and scalability Pattern evaluation: the interestingness problem Incorporation of background knowledge Handling noise and incomplete data Parallel, distributed and incremental mining methods Integration of the discovered knowledge with existing one: knowledge fusion User interaction Data mining query languages and ad-hoc mining Expression and visualization of data mining results Interactive mining of knowledge at multiple levels of abstraction Applications and social impacts Domain-specific data mining & invisible data mining Protection of data security, integrity, and privacy 25 Summary Data mining: discovering interesting patterns from large amounts of data A natural evolution of database technology, in great demand, with wide applications A KDD process includes data cleaning, data integration, data selection, transformation, data mining, pattern evaluation, and knowledge presentation Mining can be performed in a variety of information repositories Data mining functionalities: characterization, discrimination, association, classification, clustering, outlier and trend analysis, etc. Data mining systems and architectures Major issues in data mining 26 Chapter 2: Data Warehousing and OLAP Technology for Data Mining What is a data warehouse? A multi-dimensional data model Data warehouse architecture Data warehouse implementation Further development of data cube technology From data warehousing to data mining 27 What is Data Warehouse? Defined in many different ways, but not rigorously. A decision support database that is maintained separately from the organization’s operational database Support information processing by providing a solid platform of consolidated, historical data for analysis. “A data warehouse is a subject-oriented, integrated, time-variant, and nonvolatile collection of data in support of management’s decision-making process.”—W. H. Inmon Data warehousing: The process of constructing and using data warehouses 28 Data Warehouse—Subject-Oriented Organized around major subjects, such as customer, product, sales. Focusing on the modeling and analysis of data for decision makers, not on daily operations or transaction processing. Provide a simple and concise view around particular subject issues by excluding data that are not useful in the decision support process. 29 Data Warehouse—Integrated Constructed by integrating multiple, heterogeneous data sources relational databases, flat files, on-line transaction records Data cleaning and data integration techniques are applied. Ensure consistency in naming conventions, encoding structures, attribute measures, etc. among different data sources • E.g., Hotel price: currency, tax, breakfast covered, etc. When data is moved to the warehouse, it is converted. 30 Data Warehouse—Time Variant The time horizon for the data warehouse is significantly longer than that of operational systems. Operational database: current value data. Data warehouse data: provide information from a historical perspective (e.g., past 5-10 years) Every key structure in the data warehouse Contains an element of time, explicitly or implicitly But the key of operational data may or may not contain “time element”. 31 Data Warehouse—Non-Volatile A physically separate store of data transformed from the operational environment. Operational update of data does not occur in the data warehouse environment. Does not require transaction processing, recovery, and concurrency control mechanisms Requires only two operations in data accessing: • initial loading of data and access of data. 32 Data Warehouse vs. Heterogeneous DBMS Traditional heterogeneous DB integration: Build wrappers/mediators on top of heterogeneous databases Query driven approach • When a query is posed to a client site, a meta-dictionary is used to translate the query into queries appropriate for individual heterogeneous sites involved, and the results are integrated into a global answer set • Complex information filtering, compete for resources Data warehouse: update-driven, high performance Information from heterogeneous sources is integrated in advance and stored in warehouses for direct query and analysis 33 Data Warehouse vs. Operational DBMS OLTP (on-line transaction processing) Major task of traditional relational DBMS Day-to-day operations: purchasing, inventory, banking, manufacturing, payroll, registration, accounting, etc. OLAP (on-line analytical processing) Major task of data warehouse system Data analysis and decision making Distinct features (OLTP vs. OLAP): User and system orientation: customer vs. market Data contents: current, detailed vs. historical, consolidated Database design: ER + application vs. star + subject View: current, local vs. evolutionary, integrated Access patterns: update vs. read-only but complex queries 34 OLTP vs. OLAP O LTP O LAP u sers clerk , IT p ro fessio nal k no w led ge w o rk er f u n ctio n d ay to d ay o p eratio ns d ecisio n sup p o rt D B d esig n ap p licatio n-o riented sub ject-o riented d a ta current, up -to -d ate d etailed , flat relatio nal iso lated rep etitive histo rical, summarized , multid imensio n al integrated , co nso lid ated ad -ho c lo ts o f scans u n it o f w o rk read /w rite ind ex/hash o n p rim. k ey sho rt, simp le transactio n # reco rd s a ccessed tens millio ns # u sers tho usand s hund red s D B size 1 0 0 M B -G B 1 0 0 G B -T B m etric transactio n thro ughp ut q uery thro ughp ut, resp o nse u sa g e a ccess co mp lex q uery 35 Why Separate Data Warehouse? High performance for both systems DBMS— tuned for OLTP: access methods, indexing, concurrency control, recovery Warehouse—tuned for OLAP: complex OLAP queries, multidimensional view, consolidation. Different functions and different data: missing data: Decision support requires historical data which operational DBs do not typically maintain data consolidation: DS requires consolidation (aggregation, summarization) of data from heterogeneous sources data quality: different sources typically use inconsistent data representations, codes and formats which have to be reconciled 36 Chapter 2: Data Warehousing and OLAP Technology for Data Mining What is a data warehouse? A multi-dimensional data model Data warehouse architecture Data warehouse implementation Further development of data cube technology From data warehousing to data mining 37 From Tables and Spreadsheets to Data Cubes A data warehouse is based on a multidimensional data model which views data in the form of a data cube A data cube, such as sales, allows data to be modeled and viewed in multiple dimensions Dimension tables, such as item (item_name, brand, type), or time(day, week, month, quarter, year) Fact table contains measures (such as dollars_sold) and keys to each of the related dimension tables In data warehousing literature, an n-D base cube is called a base cuboid. The top most 0-D cuboid, which holds the highest-level of summarization, is called the apex cuboid. The lattice of cuboids forms a data cube. 38 Cube: A Lattice of Cuboids all time time,item 0-D(apex) cuboid item time,location location item,location time,supplier time,item,location supplier 1-D cuboids location,supplier 2-D cuboids item,supplier time,location,supplier 3-D cuboids time,item,supplier item,location,supplier 4-D(base) cuboid time, item, location, supplier 39 Conceptual Modeling of Data Warehouses Modeling data warehouses: dimensions & measures Star schema: A fact table in the middle connected to a set of dimension tables Snowflake schema: A refinement of star schema where some dimensional hierarchy is normalized into a set of smaller dimension tables, forming a shape similar to snowflake Fact constellations: Multiple fact tables share dimension tables, viewed as a collection of stars, therefore called galaxy schema or fact constellation 40 Example of Star Schema time item time_key day day_of_the_week month quarter year Sales Fact Table time_key item_key branch_key branch location_key branch_key branch_name branch_type units_sold dollars_sold avg_sales item_key item_name brand type supplier_type location location_key street city state_or_province country Measures 41 Example of Snowflake Schema time time_key day day_of_the_week month quarter year item Sales Fact Table time_key item_key branch_key branch location_key branch_key branch_name branch_type units_sold dollars_sold avg_sales Measures item_key item_name brand type supplier_key supplier supplier_key supplier_type location location_key street city_key city city_key city state_or_province country 42 Example of Fact Constellation time time_key day day_of_the_week month quarter year item Sales Fact Table time_key item_key item_name brand type supplier_type item_key location_key branch_key branch_name branch_type units_sold dollars_sold avg_sales Measures time_key item_key shipper_key from_location branch_key branch Shipping Fact Table location to_location location_key street city province_or_state country dollars_cost units_shipped shipper shipper_key shipper_name location_key shipper_type 43 A Data Mining Query Language: DMQL Cube Definition (Fact Table) define cube <cube_name> [<dimension_list>]: <measure_list> Dimension Definition ( Dimension Table ) define dimension <dimension_name> as (<attribute_or_subdimension_list>) Special Case (Shared Dimension Tables) First time as “cube definition” define dimension <dimension_name> as <dimension_name_first_time> in cube <cube_name_first_time> 44 Defining a Star Schema in DMQL define cube sales_star [time, item, branch, location]: dollars_sold = sum(sales_in_dollars), avg_sales = avg(sales_in_dollars), units_sold = count(*) define dimension time as (time_key, day, day_of_week, month, quarter, year) define dimension item as (item_key, item_name, brand, type, supplier_type) define dimension branch as (branch_key, branch_name, branch_type) define dimension location as (location_key, street, city, province_or_state, country) 45 Defining a Snowflake Schema in DMQL define cube sales_snowflake [time, item, branch, location]: dollars_sold = sum(sales_in_dollars), avg_sales = avg(sales_in_dollars), units_sold = count(*) define dimension time as (time_key, day, day_of_week, month, quarter, year) define dimension item as (item_key, item_name, brand, type, supplier(supplier_key, supplier_type)) define dimension branch as (branch_key, branch_name, branch_type) define dimension location as (location_key, street, city(city_key, province_or_state, country)) 46 Defining a Fact Constellation in DMQL define cube sales [time, item, branch, location]: dollars_sold = sum(sales_in_dollars), avg_sales = avg(sales_in_dollars), units_sold = count(*) define dimension time as (time_key, day, day_of_week, month, quarter, year) define dimension item as (item_key, item_name, brand, type, supplier_type) define dimension branch as (branch_key, branch_name, branch_type) define dimension location as (location_key, street, city, province_or_state, country) define cube shipping [time, item, shipper, from_location, to_location]: dollar_cost = sum(cost_in_dollars), unit_shipped = count(*) define dimension time as time in cube sales define dimension item as item in cube sales define dimension shipper as (shipper_key, shipper_name, location as location in cube sales, shipper_type) define dimension from_location as location in cube sales 47 Measures: Three Categories distributive: if the result derived by applying the function to n aggregate values is the same as that derived by applying the function on all the data without partitioning. • E.g., count(), sum(), min(), max(). algebraic: if it can be computed by an algebraic function with M arguments (where M is a bounded integer), each of which is obtained by applying a distributive aggregate function. • E.g., avg(), min_N(), standard_deviation(). holistic: if there is no constant bound on the storage size needed to describe a subaggregate. • E.g., median(), mode(), rank(). 48 A Concept Hierarchy: Dimension (location) all all Europe region country city office Germany Frankfurt ... ... ... Spain North_America Canada Vancouver ... L. Chan ... ... Mexico Toronto M. Wind 49 View of Warehouses and Hierarchies Specification of hierarchies Schema hierarchy day < {month < quarter; week} < year Set_grouping hierarchy {1..10} < inexpensive 50 Multidimensional Data Sales volume as a function of product, Dimensions: Product, Location, Time month, and region Hierarchical summarization paths Industry Region Year Product Category Country Quarter Product City Office Month Week Day Month 51 A Sample Data Cube 2Qtr 3Qtr 4Qtr sum U.S.A Canada Mexico Country TV PC VCR sum 1Qtr Date Total annual sales of TV in U.S.A. sum 52 Cuboids Corresponding to the Cube all 0-D(apex) cuboid product product,date date country product,country 1-D cuboids date, country 2-D cuboids 3-D(base) cuboid product, date, country 53 Browsing a Data Cube Visualization OLAP capabilities Interactive manipulation 54 Typical OLAP Operations Roll up (drill-up): summarize data by climbing up hierarchy or by dimension reduction Drill down (roll down): reverse of roll-up from higher level summary to lower level summary or detailed data, or introducing new dimensions Slice and dice: project and select Pivot (rotate): reorient the cube, visualization, 3D to series of 2D planes. Other operations drill across: involving (across) more than one fact table drill through: through the bottom level of the cube to its back-end relational tables (using SQL) 55 A Star-Net Query Model Customer Orders Shipping Method Customer CONTRACTS AIR-EXPRESS ORDER TRUCK PRODUCT LINE Time Product ANNUALY QTRLY DAILY PRODUCT ITEM PRODUCT GROUP CITY SALES PERSON COUNTRY DISTRICT REGION Location Each circle is called a footprint DIVISION Promotion Organization 56 Chapter 2: Data Warehousing and OLAP Technology for Data Mining What is a data warehouse? A multi-dimensional data model Data warehouse architecture Data warehouse implementation Further development of data cube technology From data warehousing to data mining 57 Design of a Data Warehouse: A Business Analysis Framework Four views regarding the design of a data warehouse Top-down view • allows selection of the relevant information necessary for the data warehouse Data source view • exposes the information being captured, stored, and managed by operational systems Data warehouse view • consists of fact tables and dimension tables Business query view • sees the perspectives of data in the warehouse from the view of enduser 58 Data Warehouse Design Process Top-down, bottom-up approaches or a combination of both Top-down: Starts with overall design and planning (mature) Bottom-up: Starts with experiments and prototypes (rapid) From software engineering point of view Waterfall: structured and systematic analysis at each step before proceeding to the next Spiral: rapid generation of increasingly functional systems, short turn around time, quick turn around Typical data warehouse design process Choose a business process to model, e.g., orders, invoices, etc. Choose the grain (atomic level of data) of the business process Choose the dimensions that will apply to each fact table record Choose the measure that will populate each fact table record 59 Multi-Tiered Architecture other Metadata sources Operational DBs Extract Transform Load Refresh Monitor & Integrator Data Warehouse OLAP Server Serve Analysis Query Reports Data mining Data Marts Data Sources Data Storage OLAP Engine Front-End Tools 60 Density Concepts Core object (CO)–object with at least ‘M’ objects within a radius ‘E-neighborhood’ Directly density reachable (DDR)–x is CO, y is in x’s ‘E-neighborhood’ Density reachable–there exists a chain of DDR objects from x to y Density based cluster–density connected objects maximum w.r.t. reachability 61 Density-Based Clustering: Background Two parameters: Eps: Maximum radius of the neighbourhood MinPts: Minimum number of points in an Eps-neighbourhood of that point NEps(p): {q belongs to D | dist(p,q) <= Eps} Directly density-reachable: A point p is directly densityreachable from a point q wrt. Eps, MinPts if 1) p belongs to NEps(q) 2) core point condition: |NEps (q)| >= MinPts p q MinPts = 5 Eps = 1 cm 62 Density-Based Clustering: Background (II) Density-reachable: p A point p is density-reachable from a point q wrt. Eps, MinPts if there is a chain of points p1, …, pn, p1 = q, pn = p such that pi+1 is directly density-reachable from pi p1 q Density-connected A point p is density-connected to a point q wrt. Eps, MinPts if there is a point o such that both, p and q are densityreachable from o wrt. Eps and MinPts. p q o 63 DBSCAN: Density Based Spatial Clustering of Applications with Noise Relies on a density-based notion of cluster: A cluster is defined as a maximal set of density-connected points Discovers clusters of arbitrary shape in spatial databases with noise Outlier Border Eps = 1cm Core MinPts = 5 64 DBSCAN: The Algorithm Arbitrary select a point p Retrieve all points density-reachable from p wrt Eps and MinPts. If p is a core point, a cluster is formed. If p is a border point, no points are density-reachable from p and DBSCAN visits the next point of the database. Continue the process until all of the points have been processed. 65 OPTICS: A Cluster-Ordering Method (1999) OPTICS: Ordering Points To Identify the Clustering Structure Ankerst, Breunig, Kriegel, and Sander (SIGMOD’99) Produces a special order of the database wrt its density-based clustering structure This cluster-ordering contains info equiv to the density-based clusterings corresponding to a broad range of parameter settings Good for both automatic and interactive cluster analysis, including finding intrinsic clustering structure Can be represented graphically or using visualization techniques 66 OPTICS: Some Extension from DBSCAN Index-based: • k = number of dimensions • N = 20 • p = 75% • M = N(1-p) = 5 Complexity: O(kN2) Core Distance Reachability Distance D p1 o p2 Max (core-distance (o), d (o, p)) r(p1, o) = 2.8cm. r(p2,o) = 4cm o MinPts = 5 e = 3 cm 67 Reachability -distance undefined e e‘ e Cluster-order of the objects 68 Density-Based Cluster analysis: OPTICS & Its Applications 69 DENCLUE: Using density functions DENsity-based CLUstEring by Hinneburg & Keim (KDD’98) Major features Solid mathematical foundation Good for data sets with large amounts of noise Allows a compact mathematical description of arbitrarily shaped clusters in high-dimensional data sets Significant faster than existing algorithm (faster than DBSCAN by a factor of up to 45) But needs a large number of parameters 70 Denclue: Technical Essence Uses grid cells but only keeps information about grid cells that do actually contain data points and manages these cells in a tree-based access structure. Influence function: describes the impact of a data point within its neighborhood. Overall density of the data space can be calculated as the sum of the influence function of all data points. Clusters can be determined mathematically by identifying density attractors. Density attractors are local maximal of the overall 71 Gradient: The steepness of a slope Example f G aussian ( x , y ) e f D Gaussian f D Gaussian (x) ( x , xi ) d ( x,y) N i 1 2 2 2 e N i 1 d ( x , xi ) 2 2 2 ( xi x ) e d ( x , xi ) 2 2 2 72 Density Attractor 73 Center-Defined and Arbitrary 74 Grid-Based Clustering Method Using multi-resolution grid data structure Several interesting methods STING (a STatistical INformation Grid approach) by Wang, Yang and Muntz (1997) WaveCluster by Sheikholeslami, Chatterjee, and Zhang (VLDB’98) • A multi-resolution clustering approach using wavelet method CLIQUE: Agrawal, et al. (SIGMOD’98) 75 STING: A Statistical Information Grid Approach Wang, Yang and Muntz (VLDB’97) The spatial area area is divided into rectangular cells There are several levels of cells corresponding to different levels of resolution 76 STING: A Statistical Information Grid Approach (2) Each cell at a high level is partitioned into a number of smaller cells in the next lower level Statistical info of each cell is calculated and stored beforehand and is used to answer queries Parameters of higher level cells can be easily calculated from parameters of lower level cell • count, mean, s, min, max • type of distribution—normal, uniform, etc. Use a top-down approach to answer spatial data queries Start from a pre-selected layer—typically with a small number of cells For each cell in the current level compute the confidence interval 77 STING: A Statistical Information Grid Approach (3) Remove the irrelevant cells from further consideration When finish examining the current layer, proceed to the next lower level Repeat this process until the bottom layer is reached Advantages: • Query-independent, easy to parallelize, incremental update • O(K), where K is the number of grid cells at the lowest level Disadvantages: • All the cluster boundaries are either horizontal or vertical, and no diagonal boundary is detected 78 WaveCluster (1998) Sheikholeslami, Chatterjee, and Zhang (VLDB’98) A multi-resolution clustering approach which applies wavelet transform to the feature space A wavelet transform is a signal processing technique that decomposes a signal into different frequency sub-band. Both grid-based and density-based Input parameters: # of grid cells for each dimension the wavelet, and the # of applications of wavelet transform. 79 WaveCluster (1998) How to apply wavelet transform to find clusters Summaries the data by imposing a multidimensional grid structure onto data space These multidimensional spatial data objects are represented in a n-dimensional feature space Apply wavelet transform on feature space to find the dense regions in the feature space Apply wavelet transform multiple times which result in clusters at different scales from fine to coarse 81 Wavelet Transform Decomposes a signal into different frequency subbands. (can be applied to n-dimensional signals) Data are transformed to preserve relative distance between objects at different levels of resolution. Allows natural clusters to become more distinguishable 82 What Is Wavelet (2)? 83 Quantization 84 Transformation 85 WaveCluster (1998) Why is wavelet transformation useful for clustering Unsupervised clustering It uses hat-shape filters to emphasize region where points cluster, but simultaneously to suppress weaker information in their boundary Effective removal of outliers Multi-resolution Cost efficiency Major features: Complexity O(N) Detect arbitrary shaped clusters at different scales Not sensitive to noise, not sensitive to input order Only applicable to low dimensional data 86 CLIQUE (Clustering In QUEst) Agrawal, Gehrke, Gunopulos, Raghavan (SIGMOD’98). Automatically identifying subspaces of a high dimensional data space that allow better clustering than original space CLIQUE can be considered as both density-based and gridbased It partitions each dimension into the same number of equal length interval It partitions an m-dimensional data space into non-overlapping rectangular units A unit is dense if the fraction of total data points contained in the unit exceeds the input model parameter A cluster is a maximal set of connected dense units within a subspace 87 CLIQUE: The Major Steps Partition the data space and find the number of points that lie inside each cell of the partition. Identify the subspaces that contain clusters using the Apriori principle Identify clusters: Determine dense units in all subspaces of interests Determine connected dense units in all subspaces of interests. Generate minimal description for the clusters Determine maximal regions that cover a cluster of connected dense units for each cluster Determination of minimal cover for each cluster 88 =3 30 40 Vacation 20 50 Salary (10,000) 0 1 2 3 4 5 6 7 30 Vacation (week) 0 1 2 3 4 5 6 7 age 60 20 30 40 50 age 60 50 age 89 Strength and Weakness of CLIQUE Strength It automatically finds subspaces of the highest dimensionality such that high density clusters exist in those subspaces It is insensitive to the order of records in input and does not presume some canonical data distribution It scales linearly with the size of input and has good scalability as the number of dimensions in the data increases Weakness The accuracy of the clustering result may be degraded at the expense of simplicity of the method 90 Model-Based Clustering Methods Attempt to optimize the fit between the data and some mathematical model Statistical and AI approach Conceptual clustering • A form of clustering in machine learning • Produces a classification scheme for a set of unlabeled objects • Finds characteristic description for each concept (class) COBWEB (Fisher’87) • A popular a simple method of incremental conceptual learning • Creates a hierarchical clustering in the form of a classification tree • Each node refers to a concept and contains a probabilistic description of that concept 91 COBWEB Clustering Method A classification tree 92 More on Statistical-Based Clustering Limitations of COBWEB The assumption that the attributes are independent of each other is often too strong because correlation may exist Not suitable for clustering large database data – skewed tree and expensive probability distributions CLASSIT an extension of COBWEB for incremental clustering of continuous data suffers similar problems as COBWEB AutoClass (Cheeseman and Stutz, 1996) Uses Bayesian statistical analysis to estimate the number of clusters Popular in industry 93 Other Model-Based Clustering Methods Neural network approaches Represent each cluster as an exemplar, acting as a “prototype” of the cluster New objects are distributed to the cluster whose exemplar is the most similar according to some dostance measure Competitive learning Involves a hierarchical architecture of several units (neurons) Neurons compete in a “winner-takes-all” fashion for the object currently being presented 94 Model-Based Clustering Methods 95 Self-organizing feature maps (SOMs) Clustering is also performed by having several units competing for the current object The unit whose weight vector is closest to the current object wins The winner and its neighbors learn by having their weights adjusted SOMs are believed to resemble processing that can occur in the brain Useful for visualizing high-dimensional data in 2- or 3-D space 96 What Is Outlier Discovery? What are outliers? The set of objects are considerably dissimilar from the remainder of the data Example: Sports: Michael Jordon, Wayne Gretzky, ... Problem Find top n outlier points Applications: Credit card fraud detection Telecom fraud detection Customer segmentation Medical analysis 97 Outlier Discovery: Statistical Approaches Assume a model underlying distribution that generates data set (e.g. normal distribution) Use discordancy tests depending on data distribution distribution parameter (e.g., mean, variance) number of expected outliers Drawbacks most tests are for single attribute In many cases, data distribution may not be known 98 Outlier Discovery: Distance-Based Approach Introduced to counter the main limitations imposed by statistical methods We need multi-dimensional analysis without knowing data distribution. Distance-based outlier: A DB(p, D)-outlier is an object O in a dataset T such that at least a fraction p of the objects in T lies at a distance greater than D from O Algorithms for mining distance-based outliers Index-based algorithm Nested-loop algorithm Cell-based algorithm 99 Outlier Discovery: DeviationBased Approach Identifies outliers by examining the main characteristics of objects in a group Objects that “deviate” from this description are considered outliers sequential exception technique simulates the way in which humans can distinguish unusual objects from among a series of supposedly like objects OLAP data cube technique uses data cubes to identify regions of anomalies in large multidimensional data 100 Problems and Challenges Considerable progress has been made in scalable clustering methods Partitioning: k-means, k-medoids, CLARANS Hierarchical: BIRCH, CURE Density-based: DBSCAN, CLIQUE, OPTICS Grid-based: STING, WaveCluster Model-based: Autoclass, Denclue, Cobweb Current clustering techniques do not address all the requirements adequately Constraint-based clustering analysis: Constraints exist in data space (bridges and highways) or in user queries 101 Constraint-Based Clustering Analysis Clustering analysis: less parameters but more user-desired constraints, e.g., an ATM allocation problem 102 Clustering With Obstacle Objects Not Taking obstacles into account Taking obstacles into account 103

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# SQL: Queries, Constraints, Triggers