OPPORTUNITIES IN ASIA
Jim Schumacher
President
Aqua Turf International, Inc.
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Corporate Office: Jupiter, Florida, USA
Regional Offices: Bangkok, Thailand
Aix en Provence, France
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Opportunities
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Opportunities
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Many Emerging Golf Markets Across Asia
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China, India, SE Asia Indonesia, Malaysia, Russia
Large Population Base
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China (1,335,570,000), India (1,176,453,000) SE Asia (593,000,000)
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Opportunities
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Few Existing Courses Excluding Japan & Korea
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Renovation Opportunities (+/- Japan 1,700, Korea 200)
Asian and European Tours Are Growing
Asians Love Golf and Are Well Suited to Play
Physically, Mentally and Culturally
 Jr. Golf Shown on TV Occasionally
 Look At An LPGA Leader Board
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AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
My Experience
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Made Several Research “Business Tourist” Trips
Starting in 2002
Assessed Market Place and Feasibility
Could I live There AND Like It?
Formulated a “How to Plan”/Analyzed Pros/Cons
Took the Big Plunge
Wish I Could Have Started 20 Years Sooner
My Advantages
Had a Supportive Team
 Personally Suited – Family, Adaptability, Risk
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AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Risks –
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They Are Simple
Loose Lots of Money
Loose Your Wife and Family
Loose All Your Friends
Loose Focus on Your Core Market
No Guarantees of Opportunities
Instability of Governments
Economic Uncertainty
Unhappy and Homesick
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Rewards
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See the World
Been to Over 35 Counties
 Involved in Projects on Every Continent Not Covered in Snow
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Meet New People
Opens Possible New Opportunities
Learn New Business Methods
Gives You a Different Perspective of the World and
Its’ People
Provides More Personal References to Draw From
Share Your Experiences with Your Family and Friends
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Why Should I Pursue Asian Markets?
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Not for Everybody!
Every Company and Person is Different with
Different Goals
Different Types of Businesses Must Overcome
Different Challenges – Some More Difficult
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Contractor versus a Consultant
What Are Your Goals?
What Are Your Fears?
What Do You Have to Loose?
What Do You Have to Gain?
What Are My Chances of Success?
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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LANGUAGES – Several Spoken and Written
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Chinese, Korean, Thai, Malay, Vietnamese…
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Unpredictable and Erratic Governance
Protests
 Policy Changes
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AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Geography
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USA = 4,200km East to West, 4,500 km Miami to Seattle
Asia= 8,500km Japan to Dubai, 4,500 km China to Malaysia
Travel Time and Costs
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Time Zones
7 Hours Difference from Asia to the Middle East
 12 Hours to EST, 8 am Bangkok = 8 pm EST, 8 pm Bangkok = 8 am EST
 How to Keep Manage Your Current Business at the Same Time?
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AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Business Standards
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Culture
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Culture – Food
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Culture – Religion
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Government Regulations
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Visas/Work Permits
Local Taxes/US Taxes
Land Acquisition Can Be Difficult, Especially in India
Currency and Exchange Rates
Banking
Accounting Practices
Collections
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Challenges
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Competitive Differences
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Understanding Your Marketplace
Always Playing an Away Game
Shipping/Transport/Mobilization
Family
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Requirements for Success (Not Optional)
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Patience, Patience, Patience
Sense of Adventure
Open Mindedness
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“Toto ,You Aren’t In Kansas Anymore”
Understand You Are a Visitor
Everybody Doesn’t Necessarily Want to Do It
“The Way We Do”
Adaptability
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
When Do I Start?
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Can I Work Asia from the US?
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Maybe from the West Cost But Difficult
How Do You Gain the Trust of the Owners
Working In Real Time
Boots on the Ground and a Commitment Are Better
Can I Get a Job First?
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Maybe
What Are Your Competitors Doing?
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
Where Do I Start?
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Where Are Your Opportunities?
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Help of Others
Where Could You Live?
Happiness
 Affordability
 Climate
 Travel Feasibility
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Where is the Best Business Climate?
Taxes
 Work Permits
 Visas
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AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
How Do I Start?
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Consider a Local Representative
Overcome Language
 Familiarity with the System
 Local Connections
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Why Do You Need a Foreign Company?
Visa
 Work Permit
 Employ and Register Staff
 Open a Bank Account and Write Checks
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 Pay Staff and Other Purchases
AQUA TURF INTERNATIONAL, INC.
JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
How Do I Start?
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Consult with Business Setup Consulting Firm
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Incorporation, Visa, Work Permits, Virtual Offices
Sunbelt Asia
Bright Business Consulting (Thailand Only)
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
JUMP IN THE WATERS GREAT!
AQUA TURF INTERNATIONAL, INC. JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
OPPORTUNITIES IN ASIA
BEST of LUCK!
AQUA TURF INTERNATIONAL, INC.
JUPITER, FLORIDA, USA  BANGKOK, THAILAND  MARSAILES, FRANCE
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