An emerging market
with distinct potential
Pedro Duarte
Vice President - Latin America
Samsung Techwin America
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As Vice President Latin America of Samsung Techwin since 2008, the
Samsung Group company in charge of CCTV, robotics, optoelectronics,
automations and defense, Mr. Duarte has grown the yearly revenue of
his division by more than ten times.
Prior to this position he was President and General Manager Latin
America of GE SECURITY, a subsidiary of General Electric, and global
leading manufacturer of electronic security equipment. With GE since
2000, and after accomplishing more than 300% growth on the Fiber
Optics Division, he established the Latin American Division for GE
Security. Mr. Duarte accomplished a consistent growth in the business
at a rate of over 25% per year, achieving revenues of more than $40M.
Mr. Duarte has being serving as member of the Board of Directors of
several Trade Associations such as ALAS, the Security Industry
Association, and the Regional Council of Architects and Engineers in
Brazil. He is also fluent in 5 languages.
The Samsung Group
MIAMI
Central Office-Latin America
15 years of existence, promoting the development of the
Electronic Securit y Industry in Latin America
More than 450 members
More than 30 Corporate members (Samsung, Bosch, Axis,
Panasonic, HID, and others)
More than 7,000 engineers trained by Special Technical
Courses of CCTV, Alarms, Fire Detection, Access Control
and Securit y Project Management
Several Management Summits
Chapters in Mexico, Colombia, Chile and Brazil
Support to several Trade Shows both for Manufacturers as
well to attendees
Proud Member of the Global Security Industry Alliance and
available to support any new manufacturer in the territor y
20 Countries and 10 Dependencies
Over 590 million people in Latin
America, Central America and the
Caribbean, who speak 5 different
languages.
GDP: over $5.16 trillion
Market penetration requires a deep
understanding of each country’s unique
language, cultural and behavioral traits
Sources: Central Intelligence Agency
Latin America Monitor
StateStreet
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Population: 193 million
GDP: $2.1 trillion
Largest economy in Latin
America
Currency: Brazilian real
GDP growth rate: 7.5%
Sources: Central Intelligence Agency
Latin America Monitor
StateStreet
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Population: over 108 million
GDP: $1 trillion
14 th largest economy in the
world
GDP growth rate: 5.5%
Currency: Mexican Peso
Sources: Central Intelligence Agency
Latin America Monitor
StateStreet
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9 9
Population: over 93 million combined
GDP: over $600 billion
Currenci es: Colombian Peso,
Chilean Peso, Peruvian Nuevo
Sole
GDP growth rate
Colombia:
Chile:
Peru:
4.3%
5.3%
8.8%
Sources: Central Intelligence Agency
Latin America Monitor
StateStreet
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Retail
Banking
Infrastructure
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Oil & Gas
and Mining
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Rising demand for raw materials
worldwide = more exports
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Declining inflation and increased
access to credit
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PAST
Cheap materials:
Little quality
Lack of support
Expensive shipping costs
Labor-related issues
12
PRESENT
Growing acceptance of
products “Made in China”
Increased quality and
speed of manufacturing
Most of global brands are
producing their products
in China
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IMS Market Size
Projected for 2012
Customs Est.
Market Size 2012
Est. Market Size 2013
(Projected 14.9%)
Brazil
162.5
139.6
160.4
Mexico
128.2
112.7
129.5
Chile
31.1
22.4
25.7
Colombia
47.1
39.3
45.2
Peru
23.7
21.2
24.4
CA & Car.
21.9
18.7
21.5
Total
414.5
353.9
406.6
Region
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Particularities in local
regulations, including import
duties, labor laws, and legal
requirements
Establishing realistic
expectations for Latin
America
Multiplicity of cultures
Understanding the political
and economical arena and
its fluctuation
Strong competition from
companies all over the world
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THANK YOU
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