Meeting the Current
Challenges
Languages and employability,
entrepreneurship and employer engagement
‘Languages for business and employability’
Linda Cadier
23rd October 2009
Languages for Business
and Employability
Making the case
for languages in a
competitive
knowledge-based
economy
Employers
and
business
HEIs
Graduates with
languages
What is business
saying?
Employers
and
business
‘The UK places a premium on staff who can
communicate in a foreign language
particularly when coupled with an
understanding of overseas business cultures’
CBI Education and Skills Survey, 2009
Where and why are languages
needed?
Employers
and
business
•
•
•
•
•
•
•
Enterprise and Export Growth
Inward Investment
Tourism
Business Excellence
Skills for Employability
Social and Educational-value
Good relations in the workplace and the
community
Languages for Export
Employers
and
business
•
•
•
•
•
The common misconception is that English is generically the
lingua franca of all international business
75% of the world’s population do not speak English as their first
language
Where the language of our customers is not English we sell more
than we buy
Small companies around the world do not always have access to
English speakers
Understanding the local and business culture is key and that often
accompanies language learning
Languages for Inward
Investment
Employers
and
business
• Skills are a major determinant in Foreign
Direct Investment decisions
‘Online retailer Amazon moves its European
customer service centre from the UK to
the Irish Republic, to take advantage of
better language skills’ BBC News, March
2006
Languages for 2012 and
Tourism
Employers
and
business
• VisitBritain calculates a potential benefit of
£2 billion for the visitor economy from
overseas visitors
• 2012 is an opportunity for the UK ‘to shine’.
Languages for
Internationalisation
Employers
and
business
• UK companies limited by their lack of
ambition and entrepreneurship to expand
into non-English speaking markets
• UK executives able to negotiate in a
language other than English is half the EU
average
Languages for UK’s
multilingual and
multicultural workforce
Employers
and
business
• Long term migration into the UK continues to
grow
• Food, construction, retail, hospitality, tourism
and public sectors operate in staff and client
multilingual and multicultural environments
• Good communication is key for deliver of health
and safety, effective communication and an
inclusive service delivery
Language Graduates
• Highly employable: strength of language degrees
• Need for enterprise skills
• Ability to speak another language is ‘critical to
success’, Korn/Ferry, 2005
• Only one-third of UK graduates go abroad to work
compared to two-thirds of mainland European
graduates
• Set in context of language skills of the UK as lowest in
Europe
Graduates with
languages
Making the Case for
languages
• Understand the demand for languages and
how to make the case to graduates
• Encourage languages and
enterprise
•
•
•
•
•
Subject Centre for Languages, LLAS
Routes into Languages
Links into Languages
Business Language Champions
Regional Language Networks
HEIs
Languages for Business
and Employability
Making the case
for languages in
a competitive
knowledgebased economy
Employers
and
business
HEIs
Language
Graduates
Contact details
Linda Cadier
Senior Adviser, Links into Languages
Subject Centre LLAS
University of Southampton
Tel: 01425 656702
Mb: 07974 201129
E-mail: [email protected]
References
CBI Education and Skills Survey, 2009
Effects on the European Union Economy of Shortages of Foreign Language Skills in Enterprise (ELAN): Hagen, S .
2007
Languages and Enterprise: Having an idea and making it happen, Kneale, P., Sim, P. Routes into Languages, 2007
Meeting the Global Challenge: The economic case for languages in the South East, SEEDA, 2007 available from
www.cilt.org.uk/piblications : for employer and business references quoted in presentation
Subject Centre for Languages, LLAS www.llas.ac.uk
Links into Languages www.linksintolanguages.ac.uk
Routes into Languages www.rotiesintolanguages.ac.uk
Business Language Champions http://www.cilt.org.uk/workplace/business_language_champions.aspx
Regional Language Networks http://www.cilt.org.uk/workplace/employer_support/in_your_area.aspx
British Chambers of Commerce www.britishchambers.org.uk
Descargar

Slide 1