Bringing
Learning Outcomes to Life
Prepared for:
NACE
Virtual Seminar
March 7, 2007
Presented by:
Gail S. Rooney, Director
Julia Panke Makela, Career Consultant
The Career Center, University of Illinois at Urbana-Champaign
Presentation Overview
Career Services Outcomes – Past & Current
Defining Developmental Outcomes
Implementing the Design
Exploring Results
Progress Review and Next Steps
Questions & Answers
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 2007 The Career Center at University of Illinois at Urbana-Champaign
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Career Services Outcomes
The Past and
Current Environment
Outcomes “Old-Hat” for Career Services
Historical role in placement provided natural
outcomes measures
• Number of students employed 6 months after
graduation
• Number of employers recruiting
• Starting Salary
Counted everything!
(heads, bodies, papers, job postings, phone calls,
etc.)
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Problems with “Old-Hat”
 Yet, what control do Career Services have over these
outcomes?
• Economy
• Student interests / motivation
 Perpetually counting… but what did it mean?
 And today, our services are more developmental
• Senior placements are just a capstone outcome
• We start early with students, preparing them throughout their
college experience for effective career decisions and transitions
(But, how do we measure this?!)
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Drivers & Goals for a New Approach
Personalized services for students
Tracking client relationships
Record of counselor interventions and student
competency development
Focus on learning outcomes
Use of theory to guide practice
Staff buy-in throughout the process
Evidence of the positive impact of services
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Defining
Developmental Outcomes
One Career Center’s Approach
Developing Learning Outcomes
Beginning discussion questions
• What do we want undergraduate students to know and
be able to do regarding personal and professional
career development?
• When a student graduates, what difference should The
Career Center (TCC) have made in their lives?
Brainstorming
• TCC Staff
• TCC Advisory Committee
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 2007 The Career Center at University of Illinois at Urbana-Champaign
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Shaping Our Outcomes
 Organized answers into a
developmental model for
student’s college
experience
 Embedded responses into
a counseling model:
Affective
Behavioral
Cognitive
(ABCs for TCC)
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 2007 The Career Center at University of Illinois at Urbana-Champaign
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Making Outcomes Practical
 Identified indicators for
our outcomes
 Created a reporting
mechanism for indicators,
including:
• Discussed – Career
advisors discussed the
indicator with the student
• Expressed / Expressed
Action –
Student demonstrated some
action or responsibility for
the indicator
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 2007 The Career Center at University of Illinois at Urbana-Champaign
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Action Steps to Tailor Outcomes
Specific action steps assigned by counselors to
provide highly personalized service and attention
Action steps can be revisited at each meeting
Demonstrates individual student progress on
learning outcomes
Drives personal connections and intentional
interventions in every individual student contact
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Example Action Steps
 Take the Strong Interest Inventory and schedule a return
appointment to review the results
(Explore Self & Options - Values, skills, interests, strengths)
 Use the “Careers for...” series in the Career Resource
Center to explore options (Use Resources - Career Resource Center)
 Use the Alumni database to find people to contact for
information interviews (Use Resources - Content experts)
 Attend the Managing Your Entrepreneurial Passion
program (Conduct job search – Career fairs / events / workshops)
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Implementing the Design
Harnessing Technology
for Outcomes Solutions
Types of Activities to Address
 Individual Services
•
•
•
•
 Group Programs
Appointments (4 kinds)
Drop-ins (4)
Assessments (2)
Mock interviews (4)
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 2007 The Career Center at University of Illinois at Urbana-Champaign
• Workshops
• Fairs
• Employer information
sessions
• Career information sessions
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Our Technology Solution
Schedule system (interfaces with Microsoft
Outlook)
Interfaces with university student information
system
Electronic check-in uses student ID card swipe
Counselor
Counselor notes and history
Reporting functions
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 2007 The Career Center at University of Illinois at Urbana-Champaign
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Counseling Notes & History Features
Demographics
Appointment history
Counselor notes
Action steps
Assessments
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Exploring Results
What have we learned so far?
Big Picture Results
July 1, 2005 – December 31, 2006
• 30,611 student contacts across all activity types
• 12,782 entries with student ID swipes (17,829 headcount)
• 7,407 individual students / unique visitors
Students with Confirmed Repeat Visits
5000
4633
Number of Students
4500
4000
3500
3000
2500
2000
1421
1500
741
1000
327
500
136
149
5
6+
0
1
2
3
4
Number of Visits
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Sample Demographic Data
Demographics from July 2005 – December 2006
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Sample Demographic Data
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Sample Student History - Jim
Action Steps
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Sample Student History - Peggy
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Sample Student History – Peggy
Action Steps
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Formative Evaluation
 Goal = Continuous improvement of one-on-one career
services
 Summarized data for the office and individual career
advisors:
• Mean number of action steps per individual appointment
• Mean number of outcomes per individual appointment
• Most & least used outcomes
 Structured a career advisor retreat to:
• Improve the tie between theory and practice
• Learn from each other to enhance outcomes focus in day-to-day
activities
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Sample Action Steps Data
Overall Office
Career Advisor: Melissa
• 1351 appointments with
completed notes
• 46 appts. with notes
pending
• 197 appointments with
completed notes
• 10 appts. with notes
pending
• 4053 possible action steps
• 2602 written action steps
• 591 possible action steps
• 485 written action steps
• Average of 1.86 action
steps per appt.
• Average of 2.46 action
steps per appt.
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Melissa’s Completed Action Steps
Consider which courses to change for Spring 07
schedule
Meet again to discuss cover letter
Meet with David Skadden in Psych again to
discuss opportunities for research
Network with professionals at the Autism
Conference next week
Visit the testing center to find out when she can
take the GRE
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Sample Outcomes Data
Overall Office
Career Advisor: Melissa
• 1351 appointments with
completed notes
• 46 appts. with notes
pending
• 197 appointments with
completed notes
• 10 appts. with notes
pending
• 97,272 possible outcomes
• 6,973 selected outcomes
• 14,184 possible outcomes
• 1,649 written outcomes
• Average of 5.00 outcomes
per appt.
• Average of 8.37 outcomes
per appt.
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Sample Outcomes Data
Most “Discussed” Outcomes for the Office
Melissa’s Most “Discussed” Outcomes
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Sample Outcomes Data
Least “Discussed” Outcomes for the Office
Melissa’s Least “Discussed” Outcomes
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Progress Review
and Next Steps
How does our Current Learning
Stack-Up to Our Original Goals?
Results – Addressing the Drivers
Personalized services for students
• User friendly check-in system
• Counselor notes & action steps
Tracking client relationships
• Contact history
• Record of accomplished action steps
Record of counselor interventions and student
competency development
• Report aggregate contact and ABC outcome data
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 2007 The Career Center at University of Illinois at Urbana-Champaign
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Results – Addressing the Drivers
Focus on learning outcomes
• Identified outcomes via a collaborative process
• Developed and operationalized outcome indicators
• Placed career theory at the center of every individual
contact through the counselor notes
Use of theory to guide practice
• Allows individuals to use their own preferences and
style in selecting interventions
• Uses consensus-based developmental, career model
that cuts across theory preferences
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 2007 The Career Center at University of Illinois at Urbana-Champaign
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Results – Addressing the Drivers
Ensure staff buy-in throughout the process
• Collaboratively defined outcomes
• Periodically offered formal opportunities to revise
outcomes and indicators
• Shared and compared outcomes usage in a supportive
environment
Evidence of the positive impact of services
• Gathered a truly rich data set!
• Demonstrate effective use of data to inform practice
• And yet, we know there is more…
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 2007 The Career Center at University of Illinois at Urbana-Champaign
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Next Steps
 Staff Development
• Continue to engage staff in connecting learning outcomes to
programs and services
• Increase consistency in use of learning outcomes
 Accountability
• Use learning outcomes to demonstrate impact of career services
to university community & professional partners
 Theory & Research
• Show impact across developmental tasks via longitudinal case
studies
• Generate hypotheses of relationships among indicators, career
goals, and action steps
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Questions and Answers
What would you like
to know more about?
Thank you for joining us!
Gail S. Rooney
[email protected]
Julia Panke Makela
[email protected]
University of Illinois at Urbana-Champaign
715 S. Wright St. • Champaign, IL, 61820
Phone: (217) 333-0820 • Fax: (217) 333-0122
www.careercenter.uiuc.edu
Technology Solution
Screen Captures
A quick glimpse of our approach
Counselor Home Page View
Counselor clicks
name to see
student information.
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Student Demographics
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Student Appointment History
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Action Steps
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Counselor Notes, Part I
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Counselor Notes, Part II
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Exploring Pathways in Career Success