Cultural Capital
in the 21st Century:
Three Pillars of Sustainability
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A sustainable city
recognizes that the
creativity of its
population is its most
important and often its
most fragile renewable
resource.
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Culture gives
cities Vitality,
Authenticity
and an
Infinite
supply of
possibilityperhaps the most
critical ingredients
to their survival.
Photo by Adam Birrell; http:[email protected]/561272252/sizes/l/in/set-72157605030828363/
Distillery District, Toronto, Canada
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Three pillars of cultural sustainability
1
Creative
clusters
through
urban
planning
Fostering
2 creativity
3
among
residents
through social
capital
Cultural
tourism
through
economic
development
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• Intentional and planned
collection of cultural
entities
• Each with own
governance and funding
1
Creative
Clusters
through
urban
planning
Photo: evilrayanderson; www.flickr.com/photos/evilray/268071085/
Museum Quartier, Vienna, Austria
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• A common land or
building owner
• Potential for shared
spaces and services
• Strong international
brand
1
Creative
Clusters
through
urban
planning
Photo:
http://www.arch.columbia.edu/gsap/32552?PHPSESSID=ff8084cb15aec6eb506eda8d5145d8cb
Santiago de Compostella, Galicia, Spain
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• Synergy of uses between
consumption, production
and learning/R&D
• Critical mass of attraction
• Strategic location
between centre of Beijing
and the airport
1
Creative
Clusters
through
urban
planning
Photo by finanze: http://www.flickr.com
District 798 – Dashanzi Arts District, Beijing, China
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Fostering
creativity among
residents
• Programming
• Incentives
Attracting
talent
2
Photo by JapanVisitor; http:[email protected]/2763421513/sizes/l/
Festival in Yerba Buena Gardens, San Francisco - highest rated US ‘creative’ city
on Richard Florida’s creativity index which ranks creative share of workforce,
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high-tech industry, innovation and diversity.
Fostering
creativity among
residents
• Removal of
barriers
Retaining
talent
2
Photo: National Heritage Board and Culture, Recreation & Sports eTown
Singapore - Singapore Art Museum’s celebrity tour for Primary Colours
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• Iconic buildings
3
Cultural
tourism
• Big Names
• Clustering and Packaging (experience
and marketing)
• Distinctive, high quality attractions
• Spectrum of engagement between
‘consumption’ and ‘creativity’
Guggenheim Museum, Bilbao, Spain
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Providing a Continuum of
Cultural Tourism Experiences
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Gail Dexter Lord
Lord Cultural Resources
Questions?
[email protected]
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email:
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Creating Cultural Capital in the 21st Century