NEW MEDIA,
ENTREPRENEURSHIP,
AND THE AMERICAN
IMMIGRANT CULTURE
Prof. Janice M. Karlen
Prof. Clarence McMaster
CUNY – LaGuardia Community College
USA
The
City University
of
New York
LaGuardia Community College
CUNY –
LaGuardia Community College
•13,500 credit and 30,000 non-credit students
•Students from over 160 countries, speaking over 100
different languages
•31 majors and 3 certificate programs
•One-third born in the United States and two-thirds foreign
born
•Ethnic background
•34% Hispanic
•17% Asian
•18% Black
•11% White
•6% Other
•14% Unknown
New Media Majors enrolled in
Principles of E-Business





37.5% New Media Technology Majors
37.5% Business Management Majors
9.3% Computer Information Systems
Majors
9.3% Business Administration Majors
6.4% Other
New Media Majors enrolled in
Principles of E-Business


93.5% wish to own their own
business in future
Of those
•
•
•
•

55.2%
20.7%
10.4%
13.7%
online only
hybrid
“bricks and mortar” only
not sure
Types of businesses: restaurant,
clothing, financial analyst, adult toys,
marketing, web design, animation
studio, skateboarding, records
New Media Majors enrolled in
Principles of E-Business

Continent of Origin
• North American native 38.7%
• Asian 29%
• South America 12.9%
• Europe 6.5%
• Other (mostly Caribbean) 12.9%
New Media, Immigrants
and the Future


By far, the factor most inhibiting
the participation of immigrants in
New Media is education in the
necessary technology as well as
entrepreneurship
“Immi-merce” is an area of great
potential for this group
More research is needed at the
national level to find out,
“Who are our
New Media entrepreneurs?”
Thank YOU!
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