Communication
• Lecture #18
Communication
• Overcoming Roadblocks or Barriers to
Effective Communication
Roadblocks
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Stereotyping
Halo Effect
Filtering
Language
Information Overload
Conflicting Sources
Lack of Listening
Lack of _____________
Stereotyping
• A simplification of someone’s qualities
• An individual is identified with a group or a
category of people
Stereotype Examples
• Jock
• Computer Geek
• Rah-Rah
Halo Effect
• A single trait or incident biases someone’s
opinion
• Can be positive or negative halo
Halo Effect
• Wallet
Halo Effect
• Parking space
Filtering
• We tend to hear what we want to hear, and
to see what we want to see
Language
• Jargon
• Slang
• Vernacular
• “Vernacular? That’s a doiby!”
Information Overload
• So much information coming in we can’t
get a clear reading of the message
Conflicting Sources
• (Conflicting directives)
Lack of Listening
• Study conducted on college students in
lecture hall
At any given time…
• 20% were thinking about ________
• 60% were daydreaming about other topics
• Only 20% were actually listening to speaker
Lack of ______________
Lack of Feedback
International Concerns
• Translation of words
• Customs
• Gestures
General Motors
• Chevy Nova
• In South America, the name Nova is read as
the Spanish “no va”
• GM changed the name of the car to Caribe
Ford
• Ford Pinto
• Ford changed the name to Corcel in Brazil
• Pinto was Brazilian slang for…
Coca-Cola
• In Chinese: Ke-kou-ke-la
• Bite the wax tadpole
• Female horse stuffed with wax
Coca-Cola
• Ko-kou-ko-le
• Happiness in the mouth
Pepsi-Cola
• Come Alive with the Pepsi Generation
• Chinese: Pepsi will bring your ancestors
back from the grave
Schweppes Tonic Water
• In Italy, the name translated to
• Schweppes Toilet Water
T-shirts about the Pope
• A t-shirt maker in Miami printed shirts for
the Spanish market which promoted the
Pope’s visit.
• I saw the Pope
(el Papa)
• (la papa)
• I saw the potato
United Kingdom
• Wheat
• Corn
• Corn
• Maize
• Undergraduate Studies
• Graduate Studies
Gestures
• Olympics in Atlanta
• Dr. Joe’s PhD program
Customs
• Speaking to Asian elders
• Offering food with the Canadian and the
Arab
• Waving good-bye
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Communication - Western Illinois University