What Gets Measured Gets Done
Afternoon Breakout Session:
P2 Measurement for POTWs and
Stormwater Programs
Goals
 Recognize
meaningful effectiveness criteria
 Learn to develop meaningful criteria
 Develop criteria for a real life scenario
 Share criteria developed for scenarios
Agenda
1:00
1:05
1:15
1:25
2:20
3:20
Agenda and Goals
Quizzes
Scenario Development – Public
Outreach
Hands-On Activity
Presentations and Discussions
Wrap-Up and Evaluation
Quiz #1 - Community Event
Number of people who stopped at booth
 Yes
 No

Number of people who talked to staff or took Fact Sheets
 Yes

Number of Fact Sheets distributed
 Yes
 No
 No

# of people who stopped at booth and live in service area
 Yes

 No
50% of participants live in service area
 Yes

 No
Quiz #2 - Vehicle Service Facilities
Number of facilities provided BMPs
 Yes
 No

Reduction in metals in the influent
 Yes
 not necessarily
Number of facilities inspected
 Yes

No
 No

At 1st inspection, 25% of facilities implementing
previously mailed BMPs
 Yes


No
Number of facilities that received BMPs
 Yes

 No
Don’t Dump Down Drains
 150,000
Residents: 70% English, 20%
Spanish, 10% Other Languages
 80% single homes, 10% townhomes, 10%
apartments
 2 POTW staff, 1 City SW staff, a total of
$10,000 available for public outreach
Don’t Dump Down Drains
Plan for Year 1

Target English speaking audience; kick-off campaign at
community event

Get Hazardous Waste Collection Facility ready to receive
more waste

Target vehicle fluids

Solicit attractive gift certificate donations. Buy existing
BMPs. Buy toy sink and toilet. Make cardboard storm
drain to decorate booth. Design cute fish logo.

Monthly organized outreach
Don’t Dump Down Drains
Goals for Year 1
Determine residents’:
 use of vehicle fluids
 vehicle fluids disposal habits
 knowledge that vehicle fluids pollute water
 Inform residents on proper use and disposal of
vehicle fluids
 Determine how to best reach residents

Task
Targeted Messages
Audience
Implementation Measurement
Plan & Timeline
Criteria
1. Start
English- Don’t
at Fair speaking dump
adults
down
1. Booth
drains
campaign at
Fair,
introduce
concept and
logo.
Conduct
baseline
survey, use
gift
certificates to
entice
participation.
1. 150
surveys
Task
Targeted Message Implementation
Audience
Plan & Timeline
2. Depending
2.
Monthly English- Don’t
outreach
speaking dump
efforts
adults
down
for 3
drains
years.
on
survey
results, could
include
events,
website,
newsletter,
press
releases, &
stores
Measurement
Criteria
2. Annual survey,
adding to Year
1 questions.
Compare
results to
baseline survey.
Year 1, 10%
increase in
knowing the
water & HHW
connection, &
10% increase in
number of
people using
HHW. Ask for
zip code & how
residents heard
about disposal
at HHW.
Survey for Community Fair – Year 1
Never
Rarely Sometimes
Often Always
1. How
2
often does your household
change vehicle fluids at home?
0
1
2
3
4
. How often do you think of
water pollution when you work
on your car?
0
1
2
3
4
3.
How do you dispose of vehicle fluids? Number them 1 – 3,
with one being most often.
garbage
toilet
gutter
service station
HHW
backyard
Survey for Community Fair – Year 1
4.
Do you believe vehicle fluids are harmful to you?
 Yes
 No
5.
Do you believe vehicle fluids are harmful to the Bay?
 Yes
 No
6.
Where do you get information on car maintenance?
 Newspaper  Newsletter  Web  Local store
 Library Display  Booth at community events
 Magazine, which one?
7.
What is your zip code?
8.
Your age?
Survey for Community Fair – Subsequent Years
9.
Have you ever received information about disposing
vehicle fluid?  Yes
 No
10.
If yes, where did you receive your information?
 Newspaper  Newsletter  Web  Local store
 Library Display  Booth at community events
 Magazine, which one?
11.
If yes to number 9, has the information triggered you to
change how you dispose of vehicle fluids?
 Yes
 No
Task
Targeted Message Implementation
Audience
Plan & Timeline
Measurement
Criteria
Task
Targeted Audience
Message
Implementation Plan &
Timeline
Criteria
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