E-learning at Dow Chemical
LearnShare E-Learning Best Practices
Sonya Davis
Global Project Leader
Human Resources Strategic Center
The Dow Chemical Company
• Dow is a global company
– 50,000 employees
– $30 billion in annual sales
– 171 sites in 35 countries
• Serves many markets
– Water purification
– Transportation
– Electronics
– Food
– Personal care
- Health & Medicine
- Paper and Printing
- Building & Construction
- Furniture/Furnishings
- Home care/improvement
Learning: A Strategic Element
to Global Success
• 1995 – Dow began shifting to global, delayered structure based on business units
• Learning Leadership Team was formed to
address needs of global workforce
• Challenge: How do we provide the latest
most cost effective learning just in time to
learners where and when they want it?
The answer – [email protected]
• A global web-based learning management
and delivery system
• Courses are developed internally,
purchased from external sources and/or
developed specifically for Dow (5
preferred vendors)
• Links to employee training records
Advantages of Web-based
Training Delivery
• Consistent message to all employees
globally
• “Just-in-time” training
• Always available
• Employees are in control and can receive
training anytime and anywhere
• Delivery cost benefits
Keys To Success
• Common IT Platform
• Open Platform
• Reduction in delivery costs while
providing greater access to training when
and where employees want it.
• Preferred Vendors
• Management Support
Investments
• Start-up
– $1 million to purchase project
– Design team comprised of six employees and
managers
• Ongoing cost:
– Annual operational cost $540,000
– One full-time manager and five employees in
part-time roles (functional administrators),
and learning coordinators.
[email protected] Today
• 600 courses available
• Subject areas range from safety to
marketing
• 153,392 courses completed in 2000
• 315,265 courses completed in 2001
Cost Benefits
• Savings in 2000 = $22 million
• Savings in 2001 = $45 million
• Projection for 1999-2003 = $189 million
• Based on measurement of:
– Automatic vs. manual records
– Reduction of delivery and material cost
– Reduction in learner time
Change Management Considerations
• Clear value proposition
• Convert learners from classroom to webbased
• Deliver content in multiple languages
• Increase awareness and usage through the
organization
• Provide ongoing system support and
operation
What’s next?
• Technical expansions – video
enhancements which will broaden use
• Blended solutions – Use [email protected]
with NetMeeting/LearnLinc for classroom
settings
• Audience expansion – Use
[email protected] to train customers,
suppliers, distributors
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The Dow Chemical Company