What You Need to Know
About our Youth and
Tobacco Products
Presented to the
Parent Leadership Group
By the Brevard Tobacco Initiative and
Students Working Against Tobacco
Programs sponsored by
PREVENT! of Brevard, Inc.
Funded by the Florida Department of Health
© February 2011
The duplicating and use of any part of this presentation is prohibited without prior
permission from the Brevard Tobacco Initiative
What is the Brevard Tobacco
The Brevard Tobacco Initiative (BTI) is a
youth and adult partnership that uses
the Big Tobacco Industry’s Master
Settlement Agreement (MSA) monies to
focus attention on the need for local
tobacco-related policies and education
to protect our youth from becoming the
tobacco industry’s
“Replacement Smokers”.
What is SWAT, that is,
Students Working
Against Tobacco?
SWAT is Florida's statewide youth
organization. It is a united
movement of empowered youth
working towards a
tobacco-free future.
SWAT youth created the
TRUTH campaign in the 1990’s.
What do I need to know
about youth and tobacco?
• “Children spend almost a third of their
waking time in school, or about 135 hours per
month – and much of the peer pressure they
feel regarding whether or not to smoke
occurs in school.”
• “The peak years for first trying to smoke
appear to be in the sixth and seventh
(Campaign for Tobacco-Free Kids Fact Sheet)
Youth and tobacco
• Tobacco use can cause a number of
negative health effects and risks that
can seriously damage a youth’s health
well before they leave school or reach
• For example:
Secondhand smoke is a known cause of lung cancer,
heart disease, low birth-weight, and chronic lung
ailments, such as, bronchitis (particularly in children),
as well as other health problems
(Campaign for Tobacco-Free Kids Fact Sheet)
What do I need to know
about smokeless/alternative
tobacco products?
In recent years, tobacco companies have
developed several new forms of smokeless and
flavored tobacco.
“They commonly think that smokeless, not being
cigarettes or cigars, that it's somehow
healthier and in many times, they think it
tastes better, it looks better, it must be
better for you.“
- Holmes County Health Department Tobacco Prevention
tobacco products
FDA regulation under the Family
Smoking Prevention and Tobacco
Control Act (June 2009) placed a
ban on the sale, distribution,
marketing, or creation of any
cigarette products that contain
certain characterizing flavors
tobacco products
The FDA regulation of flavored
cigarettes does not include other
tobacco products. Therefore, there are
still a wide variety of flavored tobacco
products on the market today.
tobacco products
Cigars and cigarillos come in a variety of flavors and
sizes. They can be the size of a regular cigar or
about as thin as a pencil. They are sold together in
packs or individual wrapped packages.
tobacco products
Blunt wraps are tobacco leaves or processed
tobacco that is flavored and hollow. They are
used to smoke tobacco and illegal substances.
tobacco products
tobacco products
There are a variety of smokeless tobacco products on the
market. These products are sold in different size tins
that may look similar to containers of mints or gum. One
of the newest products is called SNUS, which is a “spitless” form of smokeless tobacco.
tobacco products
Orbs, Strips and Sticks were available in
certain test markets. According to TobaccoFree Kids, RJ Reynolds recently announced
they were pulling the products for potential
redesign and will possibly reintroduce the
products in the future.
What about
• “K2” is not a tobacco product,
however, some young adults have
reported using this product along
with blunt wraps or in a pipe.
• K2 is also known by several names
including “Spice”, “Blaze” and “Red
X Dawn”.
What about K2?
“K2” is a blend of herbs and
spices sprayed with synthetic
Cannabinoids chemically similar
to THC.
(main psychoactive substance
found in the cannabis plant)
What about K2?
“The products are meant to create a
similar reaction to marijuana, but
in fact, patients often report the
opposite – a fast, racing
heartbeat, elevated blood pressure
and nausea.”
- Missouri Poison Center Medical Director
Anthony J. Scalzo MD
What about K2?
• Several cities and states have
already taken steps to ban the
• In 2010, poison centers reported
2,867 calls about the products,
according to the American
Association of Poison Control
Centers’ National Poison Data
System (NPDS).
What about K2?
In a November 2010 Drug Enforcement
Agency (DEA) press release, the agency
notified the public of their intent to use
their emergency powers to temporarily
control the five synthetic Cannabinoid
chemicals used to make these products
until they can be further evaluated.
What about K2?
The DEA will publish a Final
Order in the Federal Register.
Internet articles report that
stores are already pulling these
products from their shelves!
What about E-cigarettes?
According to the FDA,
e-cigarettes are products designed to
deliver nicotine (or other substances) to
a user in the form of a vapor.
They can be in the shape of a cigarette,
cigar or even everyday items such as
pens or USB drives.
What about E-cigarettes?
• Do not contain tobacco but can
contain the addictive chemical
• Is sometimes marketed as a “quit
smoking” product, but some can
actually contain MORE nicotine
than a cigarette
What about E-cigarettes?
September 2010, FDA announced it
had taken enforcement action
against five electronic cigarette
companies for violations of the
Federal Food, Drug, and Cosmetic
Act (FDCA), including
unsubstantiated claims and poor
manufacturing practices.
What about E-cigarettes?
September 2010, FDA also sent a
letter to the Electronic Cigarette
Association stating that the
agency intends to regulate
electronic cigarette and related
products in a manner consistent
with its mission of protecting the
public health.
What does the Brevard
School District’s policy
currently state about
students’ use of tobacco on
school premises?
“Tobacco Use”
“For the purposes of this policy,
“use of tobacco” shall mean all
uses of tobacco including a cigar,
cigarette, pipe, snuff or any other
matter or substances that contain
SWAT youth will be asking
parents and school officials to
consider amending this policy
to help keep their peers
safe and tobacco-free!
• Define “smoking” within the policy
For example: Smoking is defined
as the inhalation and exhalation of
an ignited substance.
• Specifically list the smokeless and
smoked tobacco products that
should be prohibited among
students on school grounds
For example: blunt wraps, snus,
orbs, sticks, strips, hookah,
snuff, cloves, chewing tobacco,
cigarillos, roll-your-owns, etc.
Include language about prohibiting
(nicotine delivery devices)
K2 (synthetic Cannabinoids).
For example:
The Board prohibits the use of any
nicotine delivery devices by any student
on any school property at any time.
The Board prohibits the use of
synthetic Cannabinoid substances by any
student on any school property at any
What can YOU do
as a parent?
Prepare letters of support for
SWAT’s efforts to make these
amendments to the current
Brevard County School
District’s Tobacco Policy
What else does SWAT want
to do in the future?
Suggest other amendments to the current
Brevard County School District’s
Tobacco Policy, including, expanding the
rationale to include more health and
wellness-related language, such as,
Smoking is the leading cause of
preventable death and disease,
per the Centers for Disease Control
and Prevention (CDC).
Questions? More
Information? Cessation?
Brevard Tobacco Initiative (BTI)
321- 255-0800
The information and materials
contained in this presentation are
for informational purposes only
and are not offered or intended
to be and should not be construed
to be medical or legal advice nor
to be a substitute for obtaining
advice from a licensed

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