Beirholm og Creadore
Miljø og Etik
Presentation of Beirholm and Creadore
Code of conduct – how do work here
Environment and Ethical issues
Organizing – how do we work internally and
• Challenges - Advantages
• Producers
Headquarter in Kolding
Who is Beirholm
Founded in 1870
Family business – 5th generation
70 employees
50 mio Euro turnover
Headquarter in Kolding
Product line is flat linen (bed linen, towels,
sheets, table cloth)
Who is Creadore
• Founded in 2009
• Joint venture between Beirholm and Sapphire
in Pakistan
• Head quarter in Kolding with collegues in
Pakistan – branch in Dubai
• Product line same as Beirholm
“We activate the full potential
of the value creation network
to develop and deliver the
most profitable textile
solutions on the market - to
leasing laundries, leasing
laundry customers and the
Professional leasing laundries servicing
hospitals, restaurants and hotels
Global hotel chains
• Starwood EAME
• Hilton ME and Europe
Creadore short presentation
• Creadore Presentation
Code of conduct
• How did we make this
– PwC
– Red Barnet
• How did we implement
– All producers from Pakistan and Egypt 4 days in
• How do we work with this in daily life
– Cooperation not punishment
– Running proces for improvement
How do we secure Ethical and
Environmental progress
Visits to the factories
Meetings in Denmark
Dialogue with producers and customers
Helping producers with compliance if
problems (external or internal persons)
– Benchmark with other suppliers -> best practise
– Joint meetings with different suppliers -> best
Internal organisation
for Ethic and Environmental issues
• Compentence center with participants from:
– Management / owner
– Sales and purchasing people
How do we work with the projects
• Bureau Veritas project in India and Pakistan
• Ecolabel certification
• Next step Egypt
• External consultants used internally – fx (Professor from CBS,
Niels Baggesen)
• Training of Beirholm employees, Certification of
Beirholm/Creadore, information about new labels a.o.
• External consultants by producers – fx (PwC, SGS, Victoria
• Audits – help producers to set up systems – train
• Do the demands meet the local legal demands
• Voluntarily contra compulsory
• Working hours in COC contra workers demand (fx China)
• How to make the producer see the advantages by investing in the
environment if customers only focus on price
• The price will be higher as only producers with good machines, systems,
chemicals, skilled workforce can obtain fx Ecolabel
Limited knowledge about the labels
• Competitors do not know what is behind the label and inform that they can
require easily
• What have we gained towards our producers
and customers
• Local environment improved
• Investment in sustainable solutions by the
• Awareness of the production set up here and by
the producers – understanding each other better
• All parties focus on the environment and ethical
matters and try to do better
where are our producers located
Experience with the proces
of ECO-label
• Use external consultant to help with the process
– When: If no chemical engineer / person with similar qualifications
employed in the company
– Why: Speak same language – chemical engineer to chemical engineer
– What: Help producer to get correct information - understand the
demands from Ecolabel and producer
– Why: Ecolabel will ask one time and expect information to be given
• Visit to Eco label Denmark – you and your consultant
• Participate in audits by supplier
• Involve yourself in the process to secure progress (ask Ecolabel about
status, progress, offer help if needed)
• If possible participate when f.x new criteria is made
Experience with participation
of public tender
• Where do we meet it?
- Hospitals, elderly homes, other public
institutions where they use flat linen.
• Until today, no specific requirements of eco
• What is there to gain from implementing eco
label requirements in a public tender.

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