WIC Nutrition Program
Presented by Cheryl Levendoski
WIC Program Director
Mission Statement
The mission of the Wisconsin WIC program
is to promote and maintain the health and
well-being of nutritionally at-risk
pregnant, breastfeeding and postpartum
women, infants and children.
WIC Provides
•
•
•
•
Nutritious supplemental foods
Nutrition education
Breastfeeding education and support
Referrals to other needed health &
community resources
Certification Requirements
 Categorical Eligible
 Wisconsin Residence
 Meet Income Eligibility
Current Income Eligibility
• Family Size Weekly Monthly Annually
• 1
$364
$1575 $18889
• 2
$488
$2111 $25327
• 3
$611
$2648 $31765
• 4
$735
$3184 $38203
• For July 2007 through June 2008
Health Care Sources
11%
3%
MA
Insurance
Non-Ins
Unkown
16%
70%
Public Health Madison & Dane County
Race & Ethnicity
7% 1%
8%
35%
21%
28%
Hispanic
White
Black
Mixed
Asian
Unknown
Languages
•
•
•
•
•
Spanish - 1677 (23%)
Hmong – 100
Vietnamese, Laotian, Cambodian – 9
Russian – 4
Other – 68 (Albanian, Mandarin, Korean,
French)
• English as their 2nd Language - 690
ROSIE
(Real-time Online Statewide Information Environment)
https://www.rosiewi.org/
• Collects & processes WIC data
• Web-based,centralized system
• Uses data to create standard & ad hoc
reports
Breastfeeding Incidence
10/01/06-09/30/07
• Breastfeeding Incidence 75.4%
• Statewide comparison 63.1%
Breastfeeding Duration
All Infants
Duration
Statewide
Comparison
1 month
62.8%
52.7%
3 months
58.8%
45.9%
6 months
42.9%
25.4%
12 months
23%
11.2%
Wisconsin WIC Program
Funding Allocation
Caseload
• <1000 – $10.65 x 12 mo
• 1000-2500 - $9.59 x 12 mo
• 2500-5000 - $8.53 x 12 mo
• >5000 - $7.47 x 12 mo**
(Current Caseload of PHMDC WIC –6315)
Wisconsin WIC Funding
Allocation (continued)
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•
•
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High Risk – $54**
Interpreters Needed - $34**
Breastfed Infants - $120**
Geographic Data
** per capita rate
PHMDC WIC Program
Funding (effective 7/1/07)
• Assigned Caseload – 6315
(Jan 07 – 6170, Oct 07 - 6475)
• Funding - $940,248
(initial 2007 funding - $906,831)
Other 2007 Funding Under
WIC Contract
• Farmers Market - $6,021
• WIC Infrastructure – Management Training $1,100 x 2 projects - $2,200
• Breastfeeding Peer Counseling - $7,500 x 2
projects - $15,000
• Immunization - 0
TOTAL Funding
$963,469
WIC Authorized Grocery Stores
& Pharmacies in Madison &
Dane County
33 Grocery Stores
19 Pharmacies
2006 Revenue - $3,442,397
Farmer’s Market Nutrition Program
Madison & Dane County WIC participants
allocated $57,615 to buy fresh fruits,
vegetables, and fresh cut herbs at approved
farmers’ markets in 2007 growing season
2007 Hunger Survey
Madison & State Ave
Dane Co
2002
comparison
(1208 households)
(627 households)
(19,582 households)
Low Food
Security
58%
51%
49%
(+ or – 3)
(+ or – 2)
(+ or – 4)
Very Low
Food
Security
18%
15%
21%
(+ or – 2)
(+ or – 1)
(+ or – 3)
Figures
WIC serves nearly 1 of every 2 infants &
nearly 1 of every 4 children in Wisconsin
Each $1 investment in WIC
services prenatally yields $2-$4
in health care savings in the
1st 60 days of life
Questions?
Thank you for your support of the
Public Health Madison and Dane County
WIC Program
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