DON’T
Present like a zombie
(Or a used car salesman).
1
Emotional Impact on Audiences
•
•
•
Verbal (words and phrases)
Paralanguage (tone, pitch, and volume)
Nonverbal (facial expressions, eye contact, hand gestures, posture,
and distance)
Source: Fitch, FBI Law Enforcement Bulletin (Dec. 2010)
2
Demeanor Meter
Not Enough
The Sweet Spot
Too Much
• Bored
• Sincere
• Phony
• Apathetic
• Passionate
• Trite
• Cynical
• Committed
• Corny
• Going through
the motions
• Realistic
• Naively
Idealistic
If You Don’t Believe It, Who’s Going To?
3
Aim for the Sweet Spot
Not Enough
Ben Stein
Ferris Bueller’s Day Off
1986
Just Right
Paul Newman
The Verdict
1982
Too Much
Kurt Russell
Used Cars
1980
4
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DON’T - IEC Journal