What Every Media Specialist
Should Know About Media Literacy
Frank W. Baker
[email protected]
Media Literacy Clearinghouse
www.frankwbaker.com
What Every Media Specialist
Should Know About Media Literacy
Generation M= multi-taskers
What Every Media Specialist
Should Know About Media Literacy
What Every Media Specialist
Should Know About Media Literacy
“As film, TV, video, and other moving
image and sound formats continue to
pervade and shape our lives, the
ability to understand how these media
‘work’ and how they impact our lives is
crucial for all librarians.”
Lori Widzinski, University of Buffalo
Studies In Media & Information Literacy Education (SIMILE)
What Every Media Specialist
Should Know About Media Literacy
Students "spend lots of
time chatting, looking
at pop culture web
sites, and downloading
MP3s, but they don’t
deal with critical
evaluation
of information."
Donald Leu
University of Conn.
Teaching With The Internet K-12:
New Literacies for New Times
What Every Media Specialist
Should Know About Media Literacy
"We spend a lot of time
teaching kids to find
things on the Net, but
we need to expend 10
times more effort
teaching them how to
interpret what they've
found."
Alan November,
Education Technology Consultant
(quoted in Edutopia: October 2006)
What Every Media Specialist
Should Know About Media Literacy
“While more young people have access to the
Internet and other media than any generation
in history, they do not necessarily possess
the ethics, the intellectual skills, or the
predisposition to critically analyze and
evaluate their relationship with these
technologies or the information they
encounter. Good hand/eye co-ordination and
the ability to multitask are not substitutes for
critical thinking.”
Dr. David Considine, media educator,
Appalachian State University
What Every Media Specialist
Should Know About Media Literacy
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What media literacy means
Where it fits in Ohio’s Academic Standards
What it looks like in the classroom
What resources are available
What your role is in promoting it
What Every Media Specialist
Should Know About Media Literacy
Write a definition of
“media literacy”
What media literacy means
Media literacy is concerned with helping
students develop an informed and critical
understanding of the nature of mass media,
the techniques used by them, and the impact
of these techniques. More specifically, it is
education that aims to increase the students'
understanding and enjoyment of how the
media work, how they produce meaning, how
they are organized, and how they construct
reality. Media literacy also aims to provide
students with the ability to create media
products.
What media literacy is:
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Set of skills, knowledge, & abilities
Awareness of personal media habits
Understanding of how media works
Appreciation of media’s power/influence
Ability to discern; critically question/view
How meaning is created in media
Healthy skepticism
Access to media
Ability to produce & create media
What media literacy is not:
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media bashing
“protection” against media
just about television
just TV production
how to use AV equipment
only teaching with media;
it is also teaching about the media
Media literacy: Ohio standards
ELA
SOCIAL STUDIES
HEALTH
ART
LIBRARY MEDIA
So what does media literacy
look like in the classroom?
ELEMENTARY
SECONDARY
ML Core Concepts
1. All media messages are constructed
2. Media use languages with their own set of
rules
3. Media convey values & points-of-view
4. Different people see the same media
message differently
5. Media: power and profit
Source: Center for Media Literacy
www.medialit.org
1. All Media Are Constructed
media construct reality
2. Media use languages with
their own set of rules
The Language of IM
BRB
Be Right Back
PIR
Parents In Room
LOL
Laughing out Loud
The Language of Film
Cameras
Lights
Audio (sound, music)
Editing
Set Design
Costume
Actors’ expressions
Makeup
"If video is how we
are communicating
and persuading in
this new century,
why aren't more
students writing
screenplays as
part of their
schoolwork?"
Heidi Hayes Jacob
3. Media convey values & points-of-view
4. Different people experience the same
media differently
5. Media= power + profit
FOX (News Corp)
NBC (NBC/Universal)
CBS
ABC (Disney)
CNN (AOL/Time Warner)
VIACOM
What would your students say
is the purpose of television ?
The following
program
is brought to you
by the sponsor.
You are brought
to the sponsor
by the program.
Critical inquiry: questioning
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Who produced and/or paid for the
message?
What is the purpose of the message?
Who is the ‘target audience’ ?
What techniques are used to both attract
attention and increase believability?
Which lifestyles are promoted and why?
Does the message contain bias or
stereotypes?
Critical inquiry: questioning
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Why is this message being sent?
Who stands to benefit from the message?
Who or what might be omitted and why?
How might different people interpret the
message differently from me?
What can I do with the information I obtain
from the message?
What do you know; not know; like to
know?
Visual literacy
Analyzing advertising
The languages of TV & film
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CAMERAS
a. lens b.position c.movement
LIGHTING
SOUND (music)
EDITING
SET DESIGN
COSTUME; MAKEUP; EXPRESSION
Camera position
Jack & The Beanstalk
To Kill A Mockingbird
Expressions
Images from Disney’s
Finding Nemo
Deconstructing commercials
Cell phone
Toys
Script
Script
Politics
Analyzing film
Opening
Pocket Watch
Fear
Resources
The Media Literacy Clearinghouse
www.frankwbaker.com
Center for Media Literacy
www.medialit.org
The Media Awareness Network
www.media-awareness.ca
Capstone Press (Grades 3-5)
What can SLMS do?
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Help students learn how to be critical
viewers
Help students learn how to use critical
inquiry skills- questioning
Help teachers appreciate teaching WITH
media, but also teaching ABOUT media
Consider writing about media literacy in
school and/or parent newsletter
What can SLMS do?
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Acquire materials which correlate to
standards
Include media literacy in teacher training
Create bulletin boards which promote
better understanding of media literacy and
media issues
Start files on ads or news stories on media
topics
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