LibQUAL+ Results:
What Now?
Dr. Dawn Thistle
Director of Library Services
Assumption College
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Can we hear you now? Good!
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
PLANNING!
+ Marketing Plan
– Survey itself
– Post-survey activities
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
The LibQUAL+ Plan
LibQUAL Marketing
Theme: Can We Hear You
Now?
Dates
[2/6-2/26
(3/3)]
Notes
Owner
Don
e
Library Web site
1/13/06
informational page on the survey linked to from library front page
Carole
X
January library newsletter
1/23/06
article on the survey - who, what, where, and WHY - WIIFM
Dawn
X
Public relations office
1/23/06
Heidi - send her survey link for her newsletter
Carole
X
Academic Council
1/24/06
make the announcement at meeting
Carole
X
Administrator's meeting
1/24/06
make the announcement at meeting
Laurie
X
SGA
1/29/06
make the announcement at meeting
Dawn
X
Bulletin board
1/30/06
Dawn
X
Communication with CE &
Grad
1/30/06
Dawn
X
Faculty Senate
1/30/06
make the announcement at meeting
Janice
X
Letter
1/30/06
faculty, admin, staff - see LibQUAL mktg. booklet (students receive
email)
Dawn
X
Poster display
1/30/06
large and small posters - pic of Larry holding the iPOD (?)
Carole
X
Purchase Prizes
1/30/06
iPod, gift certificates (Nina-to get Amazon one)
Dawn &
Laurie
x
Mobiles
2/1/06
mobiles with Larry
Dawn
X
Tent signs
2/1/06
library
Liz
X
Connection
2/3/06
survey announcement
John
X
X
Public access computers
2/3/06
wallpaper screen - posters
Laurie/
Carole/
Dawn
Email
November 1, 2006
Postcards
UMASS Boston
2/6/06
take the survey (ask Dawn to send to CE)
Emmanuel d’Alzon Library
Can we Hear You Now? - pic of iPod w/ info on back
Assumption College
Carole
Carole
X
Student postcards
2/6/06
iPod pic and message on back
Carole
X
2/6/06
Analysis of Your Data
+ Raw numerical data from the Core Questions,
Local questions and demographics
+ Comments
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Library Staff Retreat
July 18, 2006
Tower Hill
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8:30
8:45
9:45
10:30
Arrive / Coffee, etc.
Librainium GAME
“The User is not Broken”; Blogs discussion
LibQUAL+ Committee report (Group 1) –We’ll draw
straws for the order
11:15
LibQUAL+ Committee reports (Group 2)
12:00
Lunch / Walk the grounds
1:00
LibQUAL+ Committee reports (Group 3)
1:45
Craft activity
-- Making tiles
--Come with
some ideas for a 4” square, relating to Assumption, Libraries, etc.
You can bring a picture, etc. to transfer to the tile if you like.
3:00
Strategic Initiatives / Budget Planning discussion
4:00 (4:30?) See ya!
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Library Retreat
+ Presentations by 3 teams
– Information Control
– Library as Place
– Affect of Service
+ All staff were involved
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Core Questions Summary
674 respondents
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Core Questions: Undergraduate
562 respondents
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Core Questions: Faculty
66 respondents
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Core Questions: Graduate
11 respondents
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Perceived : Desired
Service Level (Means)
8.4
8.4
8.2
8.2
8
8
7.8
7.8
7.6
7.6
7.4
7.4
7.2
7.2
7
7
6.8
6.8
6.6
6.6
Overall
Undergrad
November 1, 2006
UMASS Boston
Grad
Faculty
Emmanuel d’Alzon Library
Assumption College
Perceived Affect of
Service
Perceived
Information Control
Perceived Library
as Place
Desired Affect of
Service
Desired Information
Control
Desired Library as
Place
User Groups
Survey Respondents
11
4
4
34
23
22
9
First Year
12
115
143
Assistant Professor
Associate Professor
Professor
Other Faculty
First year
Sophomore
Junior
Senior
Fifth year and above
Masters
Non-degree
Staff (non-lib)
129
163
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Age Groups--Pie
Respondents by Age Group
76
5 2
UNDER 18
18-22
23-30
31-45
46-65
65+
42
24
535
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Information Control User Group Gaps
Information Control Gaps
2.00
ICAdqGap
ICSupGap
1.50
1.00
0.50
0.00
Assistant
Professor
Associate
Professor
Professor
Other
Faculty
First year
Sophom ore
Junior
Senior
Fifth year
and above
-0.50
-1.00
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Masters
Non-degree Staff (nonlib)
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
8.50
Adequate
hours of
service
Ready
access to
computers /
internet /
Making me
aware of
library
services
Print and/or
electronic
journal
collections I
Making
information
easily
accessible
Easy-to-use
access tools
that allow
me to find
Modern
equipment
that lets me
easily
Electronic
information
resources I
need
8.00
Printed
library
materials I
need for my
Library Web
site enabling
me to locate
information
Making
electronic
resources
available
Information
Control
Overall
Overall
Average
Information Control--Assistant Professor (24 respondents)
9.00
Minimum
Desired
Perceived
Assistant Professor
7.50
7.00
6.50
6.00
5.50
5.00
Information Control--Associate Professor (23 respondents)
8.50
Minimum
Desired
8.00
Perceived
Associate Professor
7.50
7.00
6.50
6.00
5.50
5.00
Overall
Average
Information
Control
Overall
November 1, 2006
UMASS Boston
Making
electronic
resources
available
from my
home or
office
Library Web Printed library Electronic
Modern
site enabling materials I information equipment
me to locate need for my resources I that lets me
information
w ork
need
easily
on my ow n
access
needed
information
Easy-to-use
Making
Print and/or
access tools information electronic
that allow me
easily
journal
to find things accessible collections I
on my ow n
for
require for
independent my w ork
use
Emmanuel d’Alzon Library
Assumption College
Making me
aw are of
library
services
Ready
access to
computers /
internet /
softw are
Adequate
hours of
service
Age Groups—Gaps
Age Group Gaps--Overall & Information Control
2.00
1.50
1.00
0.50
0.00
UNDER 18
18-22
23-30
31-45
46-65
65+
-0.50
OverallAdqGap
OverallSupGap
-1.00
ICAdqGap
ICSupGap
-1.50
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
General Satisfaction
8.6
8.4
S1 I am satisfied with the way
in which I am treated at the
library
8.2
8
7.8
S1
7.6
S2
S3
S2 I am satisfied with library
support for my learning,
research, and/or teaching
needs
7.4
7.2
S3 How would you rate the
overall quality of the
service provided by the
library?
7
6.8
Overall
November 1, 2006
UMASS Boston
Undergrad
Grad
Faculty
Emmanuel d’Alzon Library
Assumption College
Information Control:
NATURAL SCIENCES (156)
8.8
8.8
8.3
8.3
7.8
7.8
7.3
7.3
Dept. Perceived
RANGE
Dept. Minimum
Dept. Desired
6.8
6.8
Overall Perceived
Overall Minimum
Overall Desired
6.3
6.3
5.8
5.8
5.3
5.3
4.8
4.8
Making
Library Web site Printed library
Electronic
Modern
Easy-to-use
Making
Print and/or
Making me
Ready access Adequate hours
electronic
enabling me to materials I need information equipment that access tools
information
electronic
aware of library to computers /
of service
resources
locate
for my work resources need lets me easily that allow me to
easily
journal
services
internet /
available from information on
access needed find things on accessible for collections I
software
my home or
my own
information
my own
independent require for my
office
use
work
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
CATEGORY
Superiority Mean by User Group
Affect of Service
Faculty
Graduate
Undergraduate
0.6
0.4
0.2
0
-0.2
-0.4
-0.6
-0.8
-1
-1.2
AS-1
November 1, 2006
UMASS Boston
AS-2
AS-3
AS-4
AS-5
AS-6
AS-7
Emmanuel d’Alzon Library
Assumption College
AS-8
AS-9 Local1 Local2
LibQual Comments
+297 received
+Major topic areas:
–Mostly complimentary about the staff
–Need more hours
–Need more computers
–Too noisy on the 1st floor
–Need more resources (books, databases)
•Business
•Sciences
•Theology
+ATLAS-ti software
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Emmanuel d’Alzon Library
Library Summit
+ October 4, 2006
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
Summit
+ Invited Faculty, Administrators and Student
Government representatives
+ Reported on LibQUAL+ results
+ Had DINNER!
+ Broke into focus groups:
– Collections
– Library as Place
– Access services
– Technology
+ 3 Questions: Like? Dislike? Suggestions for
improvement?
– Voted for 3 most desired improvements
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
The Assessment Loop
Continues
+ We are now reporting out the results of the
Summit
+ Planning more focus groups
+ Moving to other forms of library assessment
– Information literacy
– Collection analysis
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
It’s all about the BUZZ
+ LibQUAL+ data is extremely helpful
+ BUT—the buzz about the library has been the
greatest benefit!
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
THANK YOU!
+ Questions?
+ Dawn Thistle
– [email protected]
November 1, 2006
UMASS Boston
Emmanuel d’Alzon Library
Assumption College
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LibQUAL+ Results: Information Control