Presented By: EPP Solutions (PaCE 2)
• The idea
• The 4 P’s
• SWOT analysis
• Financial projections
• Future plans
• Conclusion
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
We have the place for you
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
Product/Service
Movie Theatre
Restaurant
Bar
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
Target Segment
Business professionals between 27-55
Benefit Profile:
Ambience
Quality
Variety
High Value
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
Portland,
OR
The percentage
of professionals in Portland
44% population between 15-44 (2007)
Others
18%
Median age 36
Management,
professional, and
related occupations
41%
Sales and office
occupations
25%
Fortune 500 Companies
Service occupations
16%
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
Promotion
Reviews & Recommendations
Portland Weekly (LA Weekly)
Good customer service
Ambience
Convenience
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
Price
Price of ticket – going with the market
Food – price for quality and variety.
Bar – Normal like other bars
Ticket
Food
Living Room
Theater
9.00
10.00
McMenamins
3.00
8
Dine With The
Stars
7.00
14
4
4
4
Drinks
(average)
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
SWOT Analysis
STRENGTHS
WEAKNESS
Well-rounded team of individuals
Restaurant industry
Lack of start-up experience
Lack of access to initial funds
Project Management
No name recognition
IT experience and knowledge
OPPORTUNITIES
THREATS
Favorable target market
Competition
Prime developing location
Substitute products
Limitation to movie deals
Unique experience
Executive Summary
DWTS
Fluctuation in economy
4P’s
SWOT
Finance
Future
Conclusion
FINANCIAL PROJECTION
• Initial Project Cost - $450,000
• Capital Structure
• Venture Capitalist’s Investment - 82% (Owner’s
equity)
• Long Term Debt - 18%
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
FINANCIAL PROJECTION
Net Income Comparison
Net Income
350
Net Income
250
150
50
(50)
Worst
1
2
3
4
5
6
Best
(150)
(250)
(350)
Executive Summary
Year
DWTS
4P’s
SWOT
Finance
Future
Conclusion
FINANCIAL PROJECTION
Break Even Analysis
Best Scenario
Worst Scenario
2500
1800
1600
2000
1400
1200
1500
1000
Fixed Cost
800
Variable Cost
1000
600
Total Sales
Total Cost
400
500
200
0
1
2
3
4
5
6
0
1
Year
Executive Summary
DWTS
4P’s
SWOT
2
3 Year
Finance
4
5
Future
6
Conclusion
FINANCIAL PROJECTION
Internal Rate of Return
Worst Scenario
IRR - 8%
Most Likely Scenario - 23%
Best Scenario
IRR – 38%
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
FINANCIAL PROJECTION
Value of Equity
Worst Scenario
$293,000
Most Likely Scenario: $832,000
Best Scenario
$1,371,000
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
Future Plans
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
Conclusion
Feasible
Scalable
Reachable
Durable
Valuable
Sellable
Executive Summary
DWTS
4P’s
SWOT
Finance
Future
Conclusion
EPP Solutions
5 Countries
Diverse Backgrounds
6 Languages
Executive Summary
EPPS
DWTS
???????????
SWOT
Product
Finance
Conclusion
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Dine With The Stars - Saigon Institute of Technology