Introducing…
Presented by: Lillian McDonald - ECHO Executive Director
What is ECHO?
• Emergency & Community Health Outreach
• Coalition of professionals across Minnesota
– Public Health & Emergency Management Agencies
– Social Service & Ethnic Community Agencies
– Non-profit Assistance Agencies (e.g. Red Cross)
• Objective
– Develop public health system’s capacity to communicate
health & safety advisories and emergency alerts to
Minnesota’s limited-English proficiency populations
(LEP).
What kinds of information?
• Educational
– Disease prevention
(Influenza, bioterrorism)
– Proper health habits
• Nutrition
• Hygiene
– Weather safety
– Homeland Security
• Shelter or evacuate?
• Family preparedness plans
• Emergency
– Disease Outbreak
• Mass dispensing
• Containment
– Chemical/Radiological
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Evacuation plans
Shelter-in-place plans
Preventing exposure
Treating exposure
– Weather warnings
• Flood, tornado, blizzard
– Terrorist attack
Redundant and integrated…
Public Health Education &
Emergency Communication
English-language media
&
Non-English-language media
ECHO TV
(Public
Television)
ECHO
Phone
Info line
ECHO
Partner
E-alert
ECHO
Partner
Systems
Limited English Proficiency
(LEP) Populations
ECHO Website
Streaming TV & Advisories
(www.echominnesota.org)
ECHO TV
Public Health Emergency
Risk Communication
English-language media
&
Non-English-language media
ECHO TV
Public
Television
ECHO
Phone
Info line
ECHO
Partner
E-alert
ECHO
Partner
Systems
Limited English Proficiency
(LEP) Populations
ECHO Website
Streaming TV & Advisories
(www.echominnesota.org)
Public Television’s potential…
KGFE
KAWE
KWCM
#1
KFME
KWCM
WDSE
KAWB
Emergency
Alerts
(On the air ASAP
in 6 languages)
#2
KWCM
KTCA/KTCI
Educational
Programs
(Monthly in
6 languages)
KWCM
KWCM
KSMN
KWCM KWCM
KSMQ
ECHO TV so far…
• Monthly health & safety educational show
launched in Sept. 2004
• Common content, but tailored to cultures
Features of each show…
• Written and edited by experts ensuring specific
messages about subject
• Q&A with experts allows us to address cultural
differences via trusted sources
• Scripted closing reinforces three key points
• Open captioning promotes ESL English learning
• DVDs circulated to clinics, cable TV and
ECHO Partners for replay
• 2006: 6,500 households (avg.) watching
Sample ECHO – TV
ECHO Web
Public Health Emergency
Risk Communication
English-language media
&
Non-English-language media
ECHO TV
Public
Television
ECHO
Phone
Info line
ECHO
Partner
E-Alert
ECHO
Partner
Systems
Limited English Proficiency
(LEP) Populations
ECHO Website
Streaming TV & Advisories
(www.echominnesota.org)
www.echominnesota.org
• Streaming video
• Hits per month (avg.): 27,000
• Advisories & updates
• Leading download: Scripts
• Downloads (FAQs, MDS info, etc.)
• Common use: ESL curriculum
ECHO Phone
Public Health Emergency
Risk Communication
English-language media
&
Non-English-language media
ECHO TV
Public
Television
ECHO
Phone
Info line
ECHO
Partner
E-Alert
ECHO
Partner
Systems
Limited English Proficiency
(LEP) Populations
ECHO Website
Streaming TV & Advisories
(www.echominnesota.org)
1-888-883-8831
ECHO Phone
Infoline
1. Spanish
2. Hmong
3. Somali
4. Lao
5. Khmer
6. Vietnamese
7. Russian
8. Arabic
9. Oromo
“This is the ECHO Information Line.”
“Si desea obtener información en español, marque el uno (1).”
“Yog xaav nov ua lug Moob, nyem ob (2)”
“Haddii aad af Soomaali rabto, taabo lambar saddex (3)”…etc.
“A potentially dangerous disease outbreak has been identified
by health authorities…”
0. English
ECHO – Phone Sample
ECHO Email /Fax & Partners
Public Health Emergency
Risk Communication
English-language media
&
Non-English-language media
ECHO TV
Public
Television
ECHO
Phone
Info line
ECHO
Partner
E-Alert
ECHO
Partner
Systems
Limited English Proficiency
(LEP) Populations
ECHO Website
Streaming TV & Advisories
(www.echominnesota.org)
ECHO Partners
•
•
•
•
•
•
•
•
•
•
•
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•
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CommonBond Communities
Comunidades Latinas Unidas en Servicio (CLUES)
Confederation of Somali Community
Council on Asian-Pacific Minnesotans
Hmong American Mutual Assistance Association
Lao Assistance Center of Minnesota
Minneapolis Public Housing Authority
Neighborhood House
Pillsbury United Communities
Project for Pride in Living
Red Cross – Twin Cities Area Chapter
Riverside Plaza
Sub-Saharan African Youth and Family Services
United Cambodian Association of Minnesota
West Side Community Health Services (La Clinica)
Trusted
sources of information,
w/Systems
already in place,
and Motivated
to be actively involved.
2007: Exploring “new
partners” (health plans,
employers, schools, etc.)
TV+Web+Phone+Fax+Partners
Public Health Education &
Emergency Communication
English-language media
&
Non-English-language media
ECHO TV
(Public
Television)
ECHO
Phone
Info line
ECHO
Partner
E-Alert
ECHO
Partner
Systems
Limited English Proficiency
(LEP) Populations
ECHO Website
Streaming TV & Advisories
(www.echominnesota.org)
Some 2007 Objectives
•
Improve Greater MN awareness and involvement
– Engage existing networks: local public health, emergency managers, U of M extension, human
service agencies, association of Minnesota counties
•
Increase marketing and promotion
– Monthly E-Newsletter, web site E-subscribe, some media events
– Ethnic events & professional conferences
•
Develop emergency activation plan
– Template annex for emergency preparedness plans
– Tabletop and exercise ECHO
•
Expand ECHO partnerships
– Schools, ethnic employers, health plans
•
Strengthen fiscal resources
– Grants, TV show sponsors, funds for specific projects
– National awareness of ECHO improvements (CDC, NACCHO, others)
•
Expand existing communication tools
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ECHO Public TV in Appleton, Austin, Rochester, Brainard & Fargo
ECHO Phone recordings scripted for “emergencies” in advance
ECHO E-Alerts, Faxes, Partner networks and Web site
Add ECHO Radio? Add ECHO ESL Curriculum?
Questions?
ECHO (Emergency and Community Health Outreach)
C/o Association of Minnesota Counties – St. Paul, MN
651-224-3344 / [email protected]
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Introducing…