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Brand and Marketing Communication

Slide 1 - CFC FFL NY

Slide 1 - CFC FFL NY

Perceived Risk

Perceived Risk

Managing Service Promises

Managing Service Promises

BBUSS_8_Y4 MRKT8001 Brand Management

BBUSS_8_Y4 MRKT8001 Brand Management

Which paper towel brand is the strongest? Can background noise

Which paper towel brand is the strongest? Can background noise

www.mktgsensei.com

www.mktgsensei.com

Document

Document

Lecture 2 Brand Positioning

Lecture 2 Brand Positioning

Role: Creative Director (NOC 0124) Location of work: Aritzia Support

Role: Creative Director (NOC 0124) Location of work: Aritzia Support