Information and Communication Technology for Developpment in Arab Region
Information and Communications
Technologies (ICT), a way to improve the
performance of Small and Micro Enterprises
SME ToolKit Project
Adel Mokhtari
November 2005
1. The « Tool Kit » Project
1.1. The concept
Help small and micro enterprises in
acquiring efficient management tools
in electronic format.
1.2. The Tool Kit Project
The “ToolKit” Project enables a candidate for
auto employment or an entrepreneur of a
micro enterprise to have templates of
management and decision making tools in
electronic format.
1.3. The objectives
• Provide guidance to the candidates’ capacity to
• Provide structuring tools to the micro enterprise
• Provide the necessary tools for supporting micro
enterprise management training
• Provide sector based customizable tools and
business cases
• Provide a duplicable experience
1.4. The targeted users
The target :
• Micro enterprise entrepreneur candidates
• Already settled entrepreneurs
Basic skills required :
• Basic computer literacy
• Basic micro enterprise management
understanding or training
• And a lot of good will
2. The « Tool Kit » Content
2.1. The content scope
The content of the Tool Kit follows the life cycle of
a micro enterprise with 7 topics ranging :
from: establishing the candidates potential for
to: day to day business management actions
2.2. The Tool Kit architecture
The Tool Kit is designed to provide for each topic :
• The topic descriptive content
• The topic support tools (quizzes, self assessment
tests, …)
• The Templates
• The case studies
• The template use training modules
2.3. The topics
The seven topics covered by the “Tool Kit” are :
• Business management overview;
• Planning;
• Marketing;
• Buying and costing;
• Accounting;
• Stock control;
• Payroll.
3. The « Tool Kit » Topics
3.1. Business management overview
Overall Objective
• Business management overview
Specific objectives
• Understanding business basics?
• What are the components of a business?
• What is an entrepreneur?
Support Tools
• Am I an entrepreneur quiz ?
• Business project SWOT analysis
• Business opportunity assessment sheet
3.2. Planning
Overall Objective
• Planning
Specific objectives
• What is business planning ?
• How to forecast?
Support Tools
• Business plan forecast check list
• 5 year business plan template
3.3. Marketing
Overall Objective
• Marketing
Specific objectives
• Marketing basics
• What is my market?
• How do I get my product to my customer ?
• How much should I charge for my product ?
• How do I get my product known ?
• Market potential analysis
3.4. Buying and costing
Overall Objective
• Buying and costing
Specific objectives
• What is buying?
• How do I calculate my cost?
Support Tools
• Buying check list
• Costing check list
• Buying and costing template sheets
3.5. Accounting
Overall Objective
• Accounting
• Specific objectives
• What is accounting?
• Why do I need record keeping?
Support tools
• Record keeping setup assessment sheet
• Record keeping template
• Customer credit accounts template
3.6. Stock control
Overall Objective
• Stock control
Specific objectives
• What is stock control?
• How do I keep record of my stock?
• How to carry out an inventory?
Support Tools
• Inventory check list
• Stock and inventory management templates
3.7. Human resources
Overall Objective
• Human resources
Specific objectives
• What are human resources? How to hire?
• What is a payroll?
Support Tools
• Assessing my human resources needs
• Hiring check list
• Payroll template
4. The « Tool Kit » specificities
4.1. The specifications
• Deliverable in CD-ROM or Web
downloadable formats
• Web based content
• Word processor/Spread sheet compliant
• Languages : Arabic/English
4.2. The methodology
Definition of the content scope
Data gathering
The design of the Tool Kit
The development of Tool Kit content
The development of the content support tools
The design of the individual templates
The development of the template training
8. Localizing and personalization
4.3. The formats
The Tool Kit can be provided in three versions :
• Standard Tool Kit : includes blank templates
• Sectorized Tool Kit : Includes blank templates
and sector based case studies
• Localized Tool Kit : Includes blank templates
with country or region specific data.
4.7. The deliverable « ToolKit »
• Through ICTDAR that will provide the
standard version
• ICTDAR : Through partner NGO’s that will
provide sectorized versions
• ICTDAR : Through international
organizations that will provide localized