Digital Communication in
Emergency Management
What is FEMA?
 7,382 employees; up to 12,000 reservists
 10 Regional Offices; pre-deployed assets and teams
 THE U.S. Government’s coordinator of disaster response and
assistance
 Delivers federal disaster assistance to individuals and
communities
 Also provides funding for mitigation and preparedness projects
 Administers National Flood Insurance Program and National
Fire Academy (training)
Presenter’s Name
22 17, 2003
June
Digital Tools We Use
 fema.gov + fema.gov/esp
 m.fema.gov + m.fema.gov/esp
 Disaster Pages (English & Spanish)
 Widgets (English and soon to be Spanish)
 Facebook (English & Spanish posts)
 Twitter (English & Spanish posts)
 YouTube
Presenter’s Name
3 17, 2003
June
fema.gov
Text Slide+ fema.gov/esp
 Full English Website
 Full Spanish Website,
not just one or two
pages that are
translated
 We like to have a
conversation with our
audience: Are you
prepared? Are you a
disaster survivor?
Presenter’s Name
June 17,4 2003
m.fema.gov + m.fema.gov/esp
 Full English Mobile
Website
 Full Spanish Mobile
Website, again, not just
one or two pages
 Provide Situational
Awareness Updates
 50% preparedness info
 50% disaster-related
info
Presenter’s Name
June 17,5 2003
Disaster Pages
 Dedicated pages for
each declared disaster,
in both English and
Spanish
 Provides localized info,
specific to that disaster
 Updated by External
Affairs staff in the field
Presenter’s Name
June 17,6 2003
Widgets
 Graphical interfaces
that can placed on
personal sites, news
sites, blogs, etc.
 Contain different links
 Can be updated by us
at any time
Presenter’s Name
June 17,7 2003
Facebook
 Customized Welcome
Page
 Brief overview
 Continuing the
conversation: Are you
Prepared? Are you a
disaster survivor?
Presenter’s Name
June 17,8 2003
Facebook
 Customized subject areas
 10-15 seconds to grab the
user’s attention
 What do we want the user to
do?
Presenter’s Name
June 17,9 2003
Facebook Collaboration - Iowa
 Opportunity to promote
the state’s existing page
 Not a need to create a
new page, we could use
their base of followers
 Promoted the state’s
twitter channel and
website, using the web’s
amplification effect
Presenter’s Name
June 17,102003
Facebook Collaboration - TEMA
 Supporting state
with resource
they didn’t have
 Page will
transition fully to
TEMA ownership
as the recovery
winds down
Presenter’s Name
June 17,112003
Facebook
 Messages are posted in
both English and
Spanish
 Messages also include
videos and photos
 Post preparedness and
disaster-related info
 Cross promote
resources at the
federal, state, and local
level
Presenter’s Name
June 17,122003
Twitter
 Messages are posted in
both English and
Spanish
 Messages include links
to photos and videos
 Post preparedness and
disaster-related info
 Cross promote
resources at the
federal, state, and local
level
Presenter’s Name
June 17,132003
Twitter: CraigatFEMA
 Official Twitter account
of Administrator Fugate
 Yes, he does post his
own messages; he
doesn’t staff it out
Presenter’s Name
June 17,142003
YouTube
 Videos highlight
preparedness, response
and recovery
 Video updates from FEMA
leadership
 All videos posted on
FEMA.gov
Presenter’s Name
1515
June
17, 2003
Content
 Content Calendar
 Content calendar: two weeks ahead
 Strategic calendar: months ahead
 Normal Operations
 fema.gov – at least one new message a day
 m.fema.gov – as needed, at least once a week
 Facebook – 1 to 3 posts a day
 Twitter – 1 to 4 posts a day
 Hurricane Earl Response
 fema.gov & m.fema.gov – every 2 to 4 hours
 Facebook – average of 6 posts a day
 Twitter – average 15 posts a day
Presenter’s Name
16 17, 2003
June
Progress?
 June 2011 – FEMA has 86,250 Twitter followers
 (48,000 FEMA main Twitter feed + 9,400 following Administrator Fugate +
thousands following each of 10 Regional Administrators)
 May 23 Joplin, Missouri tornadoes – FEMA mentioned in 3,196
tweets; FEMA issued 49 tweets that day; 173 re-tweets
 June – FEMA re-Tweets #3 among all federal agencies
 Facebook – 40,000 fans (21st most popular agency – NASA
has 421,000 fans)
 Growing – May Facebook fans (#8 in overall increase)
Presenter’s Name
1717
June
17, 2003
Expectations
Presenter’s Name
1818
June
17, 2003
Challenges
 Expectations
 Universal Access – E-inclusion - Languages
 Data Privacy
 Data verification
Presenter’s Name
1919
June
17, 2003
Data Privacy
 Where is data being stored? (cloud, government, private
sector/commercial/NGO)
 Who has access to data?
 What are the authorized uses of the data?
 Who is responsible for unauthorized release and/or access?
Presenter’s Name
2020
June
17, 2003
Data Verification
 The new “911” (“112”)
 Caveat Emptor
 Responsibility to Monitor/Correct?
Presenter’s Name
2121
June
17, 2003
Contact Info
David A. Trissell
FEMA Attaché
U.S. Mission to the European Union
32-02-811-5757
[email protected]
www.fema.gov
Presenter’s Name
22 17, 2003
June
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