Innovative Marketing
Through The Web
Presented By
Dr. Amany Asfour
President of Egyptian Business Women Association (EBWA)
President of Business and Professional Women –Egypt (BPW-Egypt)
President of African Society of Women Empowerment
Representative of Civil Society for North Africa in African Union
Member of Arab International Women’s Forum (AIWF)
Member of international federation of Business and Professional
Women (BPWI)
Introduction
“The emergence of electronic commerce
over the past decade has radically
transformed the economic landscape. For
developing countries, the digital revolution
offers unprecedented opportunities for
economic growth and development, as
entrepreneurs
from
Bangalore
to
Guadalajara to Dakar can testify.”
Kofi A. Annan
Objectives of ICT
Applications
Mainstreaming of gender in
global market.
Economic empowerment of
women.
Women entrepreneurship
promotion.
E-commerce and Women
Entrepreneurship Promotion
E-commerce Definition:
–Any use of information and
communications technology by a
business that helps to improve its
interactions with customers or
suppliers.
The definition encompasses both domestic and
international business. SME’s may find
beneficial ways to use e-commerce to enhance
relationships with their domestic customers and
suppliers as well as internationally.
Creating class of women
entrepreneurs
One of the most powerful applications of ICT in the
domain of knowledge networking is electronic
commerce. Electronic commerce refers not just to selling
of products and services online but to the promotion of a
new class of ICT-savvy women entrepreneurs in both
rural and urban areas.
Women over time have learnt the advantages offered by
ICT and its potential in opening up windows to the
outside world. This has put them in a greater control over
the activities performed by them- laying the foundation
for entrepreneurship development
Potential Gains from eCommerce
Find new customers – and partners and
suppliers
–
domestically
and
internationally
Serve current and new customers better,
hence offering more value to them
Improve the efficiency of their business
processes
Offer entirely new services and products –
even start entirely new businesses.
Marketing
Marketing is always an
obstacle
facing
women
entrepreneurship.
ICT
is
crucial for marketing of
products.
ICT Benefit For Women Owners Of
SMEs
E-commerce may offer them comparatively more
advantages to find new customers and suppliers
especially in markets they have not easily been able to
reach before – either internationally or regionally.
Access to Information:
– The most valuable application is information accessing to
facilitate their business and generating and disseminating
information about it. Women entrepreneurs globally have said
that access to information, especially market information, is their
first priority in accelerating the growth of their businesses5.
Marketing Via The Web
What can we do as Business
Women Organizations in this
aspect?
E-Marketing
During the 2nd Pan AfroArab Congress of
Business and Professional Women held in
Cairo, April, 2003, it was recommended to
establish an E-Catalogue gathering the
products and services of women
entrepreneurs in the Arab World and Africa
to achieve economic integration in the
region and open international markets
which acts as a marketing tool to empower
women economically.
Business pages of
BPWI
A Tool for Marketing
Just put into the address bar
the URL for a home page
http://www.bpw-business.org
And there you are! With all 6
languages
You choose a language and
then you choose “Search”.
If you want to search for a
holiday
If you want to buy handicrafts
If you wish to learn Belly
Dancing
Whatever you want to buy!
Wherever you want to go!
Whenever your time allows.
You just click and you are there.
http://www.bpw-business.org
Any
business
woman
can
subscribe and then her product
will be accessible to 50000
members of BPWI in 100
countries.
Imagine how
powerful is EMarketing.
During a Brain storming session in Addis
Ababa with his Excellency President Alpha
Conare, President of the African Union
Commission. The issue of Economic
Women Empowerment was addressed,
and E-marketing was a crucial factor for
the support of women owners of Small &
Medium Enterprises in Africa to achieve
economic integration in Africa and open
new market for the African Continent.
Hence the African Union is starting, in
collaboration with the Egyptian
Business Women Association and
The African Society of Economic
Women Empowerment, a program for
marketing African products via the
internet.
Partnership between:
–Government And
–Civil Society Organizations.
In Egypt
Real Partnership between National
Council of Women (NCW) headed by Her
Excellency Mrs Suzan Mubarak and
Egyptian Business Women Association.
The NCW is starting a project for
marketing through the web and the
Egyptian Business Women Association will
work in close collaboration with NCW
regarding this aspect.
Goals & Objectives of E-Marketing
Economic Women Empowerment.
Main streaming of gender in the
global market.
Supporting small and medium
enterprises.
Achieve economic integration within
the region.
E-Marketing is a
MUST
in a global world
Thank You
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