TOPIC1. SHOWCASE OF ARABIC IP PANORAMA
Speakers:
Mr. Jeong-moo Han, Deputy General Manager
Mr. Joo-hyun Ryu, Assistant Manager
Korea Invention Promotion Association
March 2010
Cairo, Egypt
CONTENTS
1. Introduction to KIPA
2. The IP PANORAMA project
3. Characteristics of the IP PANORAMA content
4. Development process (English version)
5. The project for developing IP PANORAMA in the official languages
of the UN
6. Challenges & Solutions
7. Development process (Arabic version)
8. Utilization of IP PANORAMA
9. Showcase of Arabic IP PANORAMA
1. Introduction to KIPA
Establishment
 Originally founded in 1973 as an association
 Re-established by the Government in 1994
under the provision of the Invention
Promotion Act
 Non-profit organization
Strategic Goals
 To promote invention and innovative
activities in Korea
 To protect and support inventors
 To optimize human resources on IP
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1. Introduction to KIPA
E-learning : http://global.ipacademy.net
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2. The IP PANORAMA project
Outline
Project name : The Joint Development of E-learning Content (JDEC)
Collaborating parties : WIPO, KIPO and KIPA
Purpose
- To help enterprises utilize and manage IP in their business strategy
- To increase IP-awareness among a wide range of universities, enterprises
and R&D personnel
- To provide practical knowledge about using IP for business success
Instructional design strategy : Storytelling
Quantity : 12 modules
Copyright : Joint copyright between KIPO and WIPO
(KIPA has a royalty-free right to use, distribute, reproduce, update and profit from IP Panorama.
KIPA has been responsible for the instructional design and content development since 2004.)
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2. The IP PANORAMA project
Modules
Module 1 : Importance of IP for SMEs
Module 2 : Trademarks and Industrial Designs
Module 3 : Inventions and Patents
Module 4 : Trade Secrets
Module 5 : Copyright and Related rights
Module 6 : Patent Information
Module 7 : Technology Licensing in a Strategic Partnership
Module 8 : IP in the Digital Economy
Module 9 : IP and International Trade
Module 10 : IP audit
Module 11 : IP Valuation
Module 12 : Trademark Licensing
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2. The IP PANORAMA project
History
2004
Signing of a Record of Discussion with WIPO’s SMEs Division
Signing of a Joint-Development Agreement
Development of Module 01
2005~2006
Development of Modules 02~10
2007
Official release at the WIPO General Assembly
License agreement with POSCO
IP Panorama regional seminar in Jeju Island, Korea
2008~2009
Development of Modules 11~12
Development of a Thai version of IP PANORAMA
Distribution of CD-ROMs in the Philippines
IP Panorama regional seminars in
Mongolia, Vietnam, Malaysia, Poland, Indonesia, and Laos
The project for developing UN official language version (Arabic)
2010
Development of Module 13
Development of Polish version of IP PANORAMA
The project for developing UN official language version (Arabic)
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3. Characteristics of the IP PANORAMA content
Storytelling
Each module is designed based on a practical story regarding IP
Animation
IP PANORAMA is developed with full animation.
IP for Business
IP PANORAMA deals with IP issues from a business perspective.
Guaranteed Quality
The World Intellectual Property Organization and the Korean Intellectual
Property Office guaranteed the quality of learning content of IP PANORAMA.
Continuous quality control
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3. Characteristics of the IP PANORAMA content
Learning Flow
Introduction
Inside the story
Reflection
Today’s issue
Story scenes
Quiz
People in the story
Learning Point
Self-reflection Journal
More
References
Heart-to-Heart Talk
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4. Development process (English version)
Expert committee
Translation into
Korean
Manuscript
(by WIPO)
Storyboard
examination
Building up an instructional
design strategy (by KIPA)
Translation
into English
Synopsis
examination
(by WIPO, KIPO)
Translation
into English
Building up the detailed
instructional design
strategy
(by WIPO, KIPO)
Characters,
Basic designs
Synopsis
(by KIPA)
With Learning contents Analysis
Storyboard
(by KIPA)
Scenario
(by KIPA)
Restructured
Manuscript
(by KIPA)
(by KIPA)
Contents
development
(by KIPA)
Narration script
& recording
(by KIPA)
Quality Check
(by WIPO, KIPO)
Contents
modification
(by KIPA)
End
Evaluation committee
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5. The project for developing
IP PANORAMA in the official languages of the UN
Jointly carried out by KIPO, WIPO and KIPA
- This involves translation, revision, narration recording, programming and design
- KIPA is responsible for content development
Developing
translated
versions
of IP Panorama
Arabic
Spanish
French
Russian
Chinese
Original version
of IP Panorama
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6. Challenges & Solutions
Length of Arabic; longer than English
Carefully considered the length of Arabic texts on the screen and narration script
in the stages of translation, narration recording and contents development
Left to Right
Changed all the order of texts and structure of user interface
Narration recording of Arabic
Conducted narration recording in Egypt with a qualified sound studio
which had a lot of experience in working with Disney
Used standard Arabic
Quality
Proofreading and examination of translated storyboard, narration script and
prototype contents by WIPO and language experts of KIPO and KIPA
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7. Development process (Arabic version)
Translation
Creating Arabic
storyboard and
narration script
based on the
English storyboard
and narration script
Development
Narration recording
(in Egypt)
Finalization
Quality check
&
Technical test
Developing e-learning content
Proofreading &
examination of the
translated
storyboard and
narration script
Graphic design,
Text
Animation
Sound effect,
subtitles
Programming
Modification of original version
Modification
&
Completion
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8. Utilization of IP PANORAMA
Distribution
Web
CD
www.ippanorama.com
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8. Utilization of IP PANORAMA
IP PANORAMA Course
Course Manager
e-learning
Course
Trainee
Tutor
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8. Utilization of IP PANORAMA
Consulting
Consulting on
IP education
Consulting on
content development
Based upon our accumulated experiences of managing numerous IP
education courses online and offline, and of developing IP e-learning content
cooperating with WIPO and APEC, we can provide you with expert advice
and support for your IP education and content development.
- Curriculum design, advice about necessary facilities, management staff
and technical issues regarding IP education
-Designing content development process, organizing HR and technical support
for development
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SHOWCASE of Arabic IP Panorama
MODULE07 Technology Licensing in a Strategic Partnership
CASTING
CASTING
SHOWCASE
‫شكرا لك‬
Thank you
www.ippanorama.com
[email protected]
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