About Us
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
Index
1.Channeling Success
2. Winning Partnerships
3. Large Scale Presence
4.VAS Managed Services
4.1 More Sales, Zero Risk
4.2 Invaluable Feedback
5. Content Aggregation
5.1 Local Expertise
5.2 Our Processes
5.2.1 Content Partners Management
5.2.2 Contract Management
5.2.3 Copyrights Management
5.2.4 Content Delivery
5.2.5 Reporting & Payments
5.2.6 Content Categories
5.2.7 Multiple Content Types & Channels
6. Mobile Content Aggregation
7. Digital Media Management
8. References
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
1. Channeling Success
Our vision at MobiTrend is to boldly become the leading provider of Mobile VAS Managed Services,
mobile advertising, Smartphone applications, mobile portals and content aggregation across the Middle
East, Africa and Asia.
Dynamically and pro-actively providing for the unique demands of established and emerging markets,
our aim at MobiTrend is to maximize the profitability of our partners based on our successful revenue
share model, reducing or altogether eliminating the need for their investment in any initiatives. Our
activities are 100% sales driven, as what benefits our partners and our clients, benefits us.
Founded in 2001 and headquartered in Dubai, UAE, our broad experience across digital platforms in the
Mobile VAS Managed Service arena equips us to be able to respond quickly to new developments and
needs, producing creative solutions.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
2. Winning Partnerships
Our regional mobile operator partners know they can rely on us to provide fully managed content
aggregation or mobile advertising service.
Content providers such as Sony, Universal and EMI, along with a plethora of regional producers
including Funoon Al Jazeera, Al Takamul, A.R.M., Mazzika and Arabica, among others, have partnered
with us to maximize the distribution of their content. These relationships allow us to secure exclusive
distribution rights for top selling artists each year.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
3. Large Scale Presence
MobiTrend has office presences in Dubai, UAE and Cairo, Egypt, with extensive operations in the
following countries:
1.Gulf Region:
2.Levant Region:
3.North-Africa Region:
Bahrain
UAE
Qatar
Kuwait
Iraq
Lebanon
Jordan
Palestine
Egypt
Morocco
Algeria
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
Tunis
4. VAS Managed Services
At MobiTrend, we see Mobile VAS Managed Services as the dynamic combination of content and service
management, content and service marketing and reporting and analysis, with partnership management
firmly rooted at the core of these activities. The content categories around which our VAS Managed
Services are focused include music, Islamic content, poetry, games, videos, apps and information
(broadly inclusive of anything from news updates to recipes). Read more about what these categories
comprise here.
The objective of our Mobile VAS Managed Services is to maximize the profitability and reduce the
operational costs of our partners, while adding to the overall satisfaction of their subscribers by providing
them with the best possible content or advertising that is tailored to their own needs and preferences.
Our partners let our practiced team of specialists take the reins from start to finish as one seamless
operation.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
4.1 More Sales, Zero Risk:
MobiTrend streamlined processes cover:
• The full management of content and related services (from acquisition to processing, formatting
and frequent updates, as well as report generation and analysis).
• End-to-end Mobile Advertising services which include the full gamut of activities, from the
technology aspect to creation and implementation of ads, to operational support, billing and
collection.
With MobiTrend Mobile VAS Managed Services, the financial risks to our partners are non-existent right
from the outset. There is no initial investment on their part because our revenue share business model
means we are in a unique relationship, with increased sales directly in both of our interests.
Our Mobile VAS Managed Service solution saves our partners the huge expenses of recruiting an
internal content and service management team and investing in technology and infrastructure. Why
should they have to grind through time-consuming content updates, inevitable set-up difficulties, ongoing
maintenance, marketing and promotional activities and service performance monitoring when at
MobiTrend we are completely geared for these activities with our already polished model?
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
4.2 Invaluable Feedback:
It is important to us and to our partners that we maintain quantifiable data about our service performance.
With our defined and closely monitored Key Performance Indicators (KPIs) we are able to follow up should
these not be met in any way and immediately provide a resolution with a course of action. We provide
detailed reports and feedback to review along with our partners, as well as periodic analysis to facilitate
constant improvement in sales.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
5. Content Aggregation
For our partners, MobiTrend is the gateway to a myriad of content genres, both local and international. As
we draw from a huge portfolio of over 130 content partners including Sony, Universal, EMI, Funoon Al
Jazeera, Al Takamul, A.R.M., Mazzika and Arabica, we are also working to constantly update our vast pool
of knowledge regarding the needs of even the most nuanced markets and secure exclusive distribution
rights annually for top artists.
5.1 Local Expertise
An in-depth understanding of the suitability of content empowers our partners to be able to tap into the
needs of their subscribers in markets that are demographically and linguistically diverse. This is where
MobiTrend local insight comes in.
We maintain pro-active, closely managed relationships with an array of local and international content
providers and producers. We have a critical eye on local market trends and demands, up-and-coming
talent and top sellers. This knowledge benefits our partners as quality content generates revenue and their
service offerings are perceived to have a higher value by their subscribers.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
5.2 Our Processes
Our content aggregation processes cover the following main activities:
5.2.1 Content Partners Management
Content is our department. As an authority on the needs of subscribers within each market, we stay
abreast of new releases and upcoming talent, pro-actively sourcing the latest content.
As the music industry evolves with the constant injection of new talent, so we are consistently able to
identify and select new providers and content owners. We work collaboratively with our partners to source
marketing material for campaigns. It is important for MobiTrend to maintain follow-up relationships with our
content providers so that our partners can be assured of accountability and only the highest standards of
service.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
5.2.2 Contract Management
One of the biggest benefits for partners is the fact that they no longer need to deal with multiple contracts
for multiple content providers. MobiTrend handles all contract negotiations, renewals and revisions with
over 130 content suppliers, saving our partners a lot of inconvenience.
5.2.3 Copyrights Management
MobiTrend has extremely strict protocols in place for copyright management, making sure all paperwork is
water-tight, so as to prevent any unwanted legal repercussions concerning distribution through our
partners. In situations that may arise concerning discrepancies between authorized deliveries and the
initial contractual agreement, it is our job not to release the content to our partners. We duly put contract
amendments in place to secure copyrights for new albums and artists, as well as being concerned with the
detection of copyrights violations from third parties.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
5.2.4 Content Delivery
Making full use of our industry knowledge, we source the most profitable content types within niche
demographics and deliver on agreed frequencies to our partners.
Our highly efficient service extends to:
• Moderation of content.
• Categorization (cataloguing appropriate to genre).
• Formatting (conversion into the necessary file formats).
• Quality assurance (whereby sound quality, correct format and metadata are checked).
• Upload to the mobile operator platforms (sometimes, to more than one platform).
5.2.5 Reporting & Payments
MobiTrend generates monthly reports specific to each content provider, as well as sending these to them
to facilitate constant constructive feedback. Periodical evaluations based on performance (content sales)
are shared with our mobile operator partners.
We issue payments directly to content providers, so that there is no need for our partners to have any
engagement with them.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
5.2.6 Content Categories
We offer content from a considerable range of categories and languages:
• Islamic: Duaa, Athkar and Anasheed
• Arabic: Khaliji, Levant, Egyptian, Romance, Classics, Comedy, Chaabi / Rai (North Africa)
• Poetry: Modern Arabic Poems
• Bollywood: Movie Soundtracks
• Asian: Malayalam, Tamil, Bengali, Punjabi, Pakistani, Marathi, Telugu, Farsi, Filipino, Instrumental
• Western: Pop, Rock, Rap, Hip Hop, R&B, Soul, School, Bands, Techno, Dance, Children's Music,
Instrumental, Reggae, Soundtracks, Jazz, Blues, Country, Classical, Hard Rock, Metal
• Sports: Arabic and International
• International: Latino, French, Russian
• Miscellaneous: Nature Sounds, Special Sounds, Special Events
Our team of content specialists master a wide range of languages including Arabic, English, Hindi, Urdu,
Telugu, Tamil, Kannada, Malayalam, Tagalong, Bengali, Persian, Spanish and French.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
5.2.7 Multiple Content Types & Channels
MobiTrend various content types include:
• Music: Full Tracks (in various formats, e.g. MP3), Ring Back Tones, Ring Tones, Audio
Streaming, Background Music (A relatively new development whereby subscribers are able to
insert music and/or sound effects of their choice during the duration of a voice call), etc
• Islamic Content: Duaa, Athkar, Anasheed, etc
• Poetry: Modern Arabic Poems, etc
• Videos: Video Clips, Mobile TV, Video Streaming, etc
• Apps: BlackBerry, iPhone, Android
• Games: Java, 3D, Multiplayer, etc
• Information: Recipes, Celebrity Gossip, Alerts, Messaging, News etc
This content is distributed through the relevant channels including SMS, MMS, USSD, web, WAP and
Interactive Voice Response (IVR).
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
6. Mobile Content Aggregation
“Our MCC (Mobile Content Aggregation) service, based on our strong partners relationships, enables
content and brand owners to reach huge customer base in Middle East, North Africa and Asia…”
MobiTrend offers to outsource management and distribution of digital materials to serve the critical needs
of today challenges facing our Partners with multiple deals:
• One single point of entry for the content owners and providers.
• One single point of provisioning for the telecom operators, handsets manufacturers…
MobiTrend regulates the mission by receiving the required content in the market from Content Providers
and executes all needed processes (portioning/reformatting/versioning content) and export multiple
content shapes that suits each Content Domain > Operator > Project > Platform > end users DeviceSpecific, making all necessary checks to assure usability & scalability of the final production.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
Content and brand
Owner 1
Partner provisioned 1
Content and brand
Owner 2
Partner provisioned 2
Content and brand
Owner n
Partner provisioned n
Reporting-Invoicing
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
7. Digital Media Management
“Digital Media Management is the creation, management and delivery of media content and services
across a digital network…”
MobiTrend DMM (Digital Media Management) service considers and serves special needs of our
Partners and eliminates the severe efforts paid in service management, business and market monitoring,
content management (Digitization, Ingesting, Reformatting and maintain data of custom digital content).
With the DMM, MobiTrend provides a turnkey solution for a full management of the digital services.
MobiTrend is strongly focused on media convergence -from PC to Mobile and combined. This ensures
the most engaging and seamless experience across all mediums, as digital services, devices and
consumer expectations evolve in the short, medium and long term.
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
MobiTrend is strongly focused on media convergence -from PC to Mobile and combined. This ensures
the most engaging and seamless experience across all mediums, as digital services, devices and
consumer expectations evolve in the short, medium and long term.
We offer our expertise through various digital media services:
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
See You Soon
Thank You
Cairo, Egypt
E-mail: [email protected]
Web: http://www.mobitrend-me.com
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