STRAVA Spatial Data and Processes:
Utilizing GIS and spatial tools to generate new data products
from raw GPS cycling tracks on Strava
Strava’s Big Spatial Data
125+ million activities
300+ billion GPS points
60% international
Strava, Inc. 2014
Strava Labs Projects
Strava, Inc. 2014
How did the Geo Pod come to be?
Geo Reporting
Bad GPS data
Segment corrections
www.strava.com/routes
Geo Team was created
Strava, Inc. 2014
Strava Metro Quick Timeline
Data requests in early 2012
Planning, Research, Big Data
Raw data
No raw data sold or provided to groups
Strava Metro was born and first release to
Oregon DOT on February 12, 2014
Strava, Inc. 2014
Huge Amounts of Data Needed:
What can GEO/GIS fill in?
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Restaurant Dev zones
Where do cyclist spend Money
Difference between men and women cyclists?
Bike peer-networks
Bike new or used
% restaurant sales by bike
How to gather feedback on design elements
Perceived dangerous or challenging areas
What is the mode share by street segments
Where do people ride vs where do the want to ride
bike ownership rates by location and demographics
Where are bikes stored
Bike purchasing after bike share opens
Heath insurance for those who work on a bike
Bike theft data
Crash data based on cause/mode
Bikes on transit
Perception of bikes and bicyclists
Locations of cycling habitat fragmentation
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Perception of safety on various faculties
Bike tire and accessory sales data
What is the rate of adoption
Loner bike for visitors
Patterns of usage that suggest better, safer ways of
designing streets
Bike share routes vs. bike network
Where are bikes parked
Health of riders over time
Locations of near-misses and close calls
Cycling demo- who is riding
Cycling lanes not used
Lidar of street surface
Traffic counters
% of journeys on bike lanes
Free indoor parking?
Structure, qualitive rating of route or route segment
What makes new bike commuters starts?
How many people starting or re-starting riding because
of bike share
Strava, Inc. 2014
Who is Strava?
Strava has grown into the leading online cycling
and running community
Our members cross all types of demographics
Urban area uploads are around 40% commute
Who makes up San Francisco Strava?
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Athlete ID Count: 23,714
Activity Count: 394,883
Average Distance: 28,904 m
Median Distance: 19,409 m
Average Time: 6,442 sec
Median Time: 4,188 sec
Commute Counts: 183,155
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Male Count: 18,511
Male Count Under 25: 670
Male Count 25 - 34: 5,826
Male Count 35 - 44: 5,145
Male Count 45 - 54: 3,444
Male Count 55 - 64: 1,129
Male Count 65 - 74: 243
Male Count 75 - 84: 22
Male Count 85 - 94: 19
Male Count No Bday: 2,004
Strava, Inc. 2014
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Female Count: 3,705
Female Count Under 25: 123
Female Count 25 - 34: 1,501
Female Count 35 - 44: 841
Female Count 45 - 54: 448
Female Count 55 - 64: 166
Female Count 65 - 74: 30
Female Count 75 - 84: 1
Female Count 85 - 94: 1
Female Count No Bday: 591
Blank Gender Count: 1,498
Locating Commutes
Strava, Inc. 2014
Strava Metro is a Custom Built Product
Vector GIS polyline Layers
Basemap is user dependent (OSM, TomTom, City
Provided)
AM/PM commute times
On and Off Season
Polygon tables: Census Blocks, zip codes, wards
or custom
City Bike & CycleTracks GPS Tracks Integration
Strava, Inc. 2014
Strava, Inc. 2014
Core Strava Metro Files
Strava, Inc. 2014
Minute View
Strava, Inc. 2014
Rolled Up View
Strava, Inc. 2014
Filtering by Commutes
Strava, Inc. 2014
Origin/Destination
Matrix
Strava, Inc. 2014
Spatial Movement by Zones
Strava, Inc. 2014
Node Wait Times
Strava, Inc. 2014
Intersection Based Data
Strava, Inc. 2014
Strava Metro: The Big Picture
Strava, Inc. 2014
Strava Metro Infrastructure Change
Adoption
Strava, Inc. 2014
Net Gain & Loss
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Weekend vs Weekday Use
Strava, Inc. 2014
Peak Riding Times and Days
Strava, Inc. 2014
Strava Correlation: Oregon Sample
Strava, Inc. 2014
Web Interface: OD and Streets Example
Strava, Inc. 2014
Missing Cycling Corridors
Strava, Inc. 2014
Final Metro Points
Strava is receiving over 3 million uploads a week
and has doubled every year
Strava is free to download/use, ad free and
available on Iphone and Android phones
Strava’s apps are translated in 13 languages and
the website in 5
Strava GEO is pushing the edge of providing
critical cycling data to planning groups
Strava, Inc. 2014
Animation Time
http://vimeo.com/102942524
https://www.youtube.com/watch?v=QZ5DuQTU
Pqk&list=UUdO8l6B6yeRDcsP1snssTPw
Strava, Inc. 2014
Strava, Inc. 2014
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Strava Metro - Harvard University