HIAC Campaign Tools
GFAN Strategy Meeting
Tuesday, January 29, 2013, Amsterdam
Presenter: Heather Benjamin, OSF/ ICSS Consultant
Objectives
By the end of this session, participants will:
 View top line campaign messages
 Understand the menu of available HIAc tools
Top Line HIAc Messages
Key Message: The Here I Am Campaign brings the voices of
people affected by or infected with HIV, Tuberculosis and
Malaria into dialogue about funding the Global Fund
TOP LINE KEY MESSAGES
1. Fully-funding the Global Fund will save more lives: AIDS,
Tuberculosis and Malaria are three of the world’s most deadly
diseases. They are also treatable and preventable. Since its
creation in 2002, the Global Fund has become the main financier
of AIDS, TB and malaria programs and has provided AIDS
treatment for 4.2 million people, TB treatment for 9.7 million
and has distributed 310,000 nets to prevent malaria.
Top Line HIAc Messages
2. In 2013, world leaders will make new commitments to
replenish the Global Fund. The Global Fund is a unique publicprivate partnership and international financing institution that
brings together governments, civil society and the private sector
to work together to save lives in 151 countries.
3. Nothing about us, without us: people living with HIV,
Tuberculosis and Malaria have a place at the decision-making
table of the Global Fund and are campaigning to fully-fund a
functional Global Fund. The Here I Am campaign provides an
online channel to bring the voices of people affected or infected
by the 3 diseases to world leaders who will be making decisions
about their lives and those in similar circumstances.
Overview of Tools
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HIAc Website
Featured Video Stories
Video Library
HIAc Ambassadors
Huffington Post Blog
Sign Ons
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Social Media Coordination
GFAN weekly digest
Email Signatures
GFAN Coordinated Actions
Email Templates
Bringing Tools to Life
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GFAN members utilize campaign tools
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GFAN members ID key opportunities for
engagement/ coordinated actions
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GFAN members share results and successes
HIAc Website
http://www.hereiamcampaign.org/
Featured Video Stories
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Tightly edited
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Have issue framing
animation
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Shareable online
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Available in
multiple languages
(English, Italian,
French, Spanish)
Video Library
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Expanded regularly
(132) on website &
youtube
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New stories wanted!
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Available in spoken
language
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Searchable
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Shareable
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On-demand possible
How to use videos
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Post on your website
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Share on social media
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With constituents
With decision makers
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Email to decision makers
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Share in meetings with decision makers, constituents
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Generate new content
HIAc Ambassadors
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Advocates from different
regions that are directly
affected
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Invite to speak at donor &
implementing capitals
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Invite to speak at key
advocacy events
Huffington Post Weekly Blog
How to Utilize Huff Po
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Promote Lucy’s blog entries on social media,
with constituents
ID stories and advocacy opportunities to cover
Social Media Coordination
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HIAc regularly posts videos,
blog entries and calls to
action on Facebook
&Twitter
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HIAc shares advocacy
updates and news
How to Use HIAc social media
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Repost content from HIAc
pages
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Post content to HIAc pages
Follow:
www.twitter.com/HereIAmCamp
aign
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https://www.facebook.com/Here
IAmCampaign
Input needed…
GFAN Weekly Digest
Sign Ons
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Can create regional or global petitions on website
GFAN members: ID opportunities and promote
action with networks
Email Signature Contest
Do you like champagne or chocolate?
Create an email signature for the Here I Am campaign
and you will have your choice delivered!
GFAN members will vote on best signature.
Deadline: February 22. Email submissions to:
[email protected]
Email Template Concept
GFAN Coordinated Actions
How can HIAc Ambassadors, social media
platforms, videos, the Huff Po blog be used to
support specific events, opportunities and
advocacy strategies?
What Else Do We Need?
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What tools for mobilization are needed for
regional advocacy that aren’t represented?
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What resources on website would be useful for
campaigners?
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What kinds of information would you like to
receive on a regular basis?
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HIAC Campaign Tools