Lippincott Library @ Wharton
Online Business Research
Michael Halperin
Director, Lippincott Library
August 2005
Online Business Research
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Commercial Business Databases
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Available through the Lippincott Library
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Mostly, but not exclusively, WEB based
Why Learn?
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Coursework Preparation
Job Searching and Interview
Preparation
Tools of the Trade
Public WEB
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Free
Immense Range of Data/Information
. . . BUT
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Little Quality Control
Incomplete Coverage
Unstable
Difficult to Search Efficiently
Commercial WEB
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Exclusive Content
Controlled Content and Coverage
Stable Interface
Efficient Search Engines
. . . BUT
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Expensive
Learning Curve
Embargoes
Types of Resources
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Business Literature
Journals, Newspapers, Market Research
Numeric Data
Financial, Marketing, Economic Data
Directories
Companies, Affiliations, Associations
Specialized Files
“Deal Databases”– M&A, IPOs, SEC Filings
Factiva
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Joint Venture of Dow Jones & Reuters
8,000 Full text Newspapers, Journals
Exclusive Wall Street Journal Coverage
Search & Retrieve in 20+ Languages
Multiple Language Interface
Designed for the Corporate Desktop
Business Source Premier
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Full text PDF Files for Academic
Business Journals – Exclusives (e.g.
HBR)
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Extensive Journal Archives
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Citation Searching
Bloomberg
Available in Lippincott Library and Huntsman Hall
Training sessions given every Wednesday in Lippincott at 3:30pm
Financial Databases
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Bloomberg
Thomson Research
LIVEDGAR
Hoover’s
S&P Industry Surveys/Market Insight
ORBIS
Investment Analyst Sources
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Thomson One Analytics
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Multex
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Investext
Wharton Research Data Service (WRDS)
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Easy to Use Interface to Numeric Data
Sets
Mostly Finance – COMPUSTAT, CRSP
Market Research Sources
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Euromonitor's Global Market Information
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Business Insight
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Mintel
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D&B Million Dollar Databases
Beyond the WEB
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Stand Alone Systems
Bloomberg, DataStream, SDC
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CD-ROMs – Legacy Systems
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Printed books & journals
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Library Staff
Finding Books
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FRANKLIN – Name of Online Catalog
Catalog of books and journals both in
all formats (paper, microfilm, electronic)
If book not available at Penn, often can
be borrowed through “Borrow Direct”
Access Issues
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Free to All Current Students
On Campus
IP Recognition – Except in Library
Off Campus
Requires Proxy Logon
PennKey Authentication
Wireless
Available on the ground, 1st and 2nd floors of the
Library. Authenticate with PennKey
Finding Aids
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E-Resource Locator
FAQ
Online Guides
PennText – Link to Full Text Journals
Need Help?
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Phone: 215-898-5924
E-Mail:
[email protected]
[email protected]
Come in:
3420 Walnut St. 2nd Floor West
Workshops (e.g. Bloomberg)
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