Confidential ©Nokia 2008
Innovation and Monetization of
Mobile Applications
Sunil Rao
Head of Forum Nokia -India
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Confidential ©Nokia 2008
INNOVATION
• Inspiration Creates Innovation
• Understanding End to End View is a Must for Success
• How do you Create Environment for Innovation.
No Inspiration No Innovation
Get Ready for the Gig
The Act
AfterMath
Understand e2e-Consumer Experience
• It is not technology which is differentiator anymore
• Understanding of Facts, Feelings, Interactions, Problems of
Consumers
Understand Consumer Engagement
• Sell
• Activate
• Engage
• Retain
• Enrich
Understand e2e Ecosystem
• Innovation is change in the Rules of the game not necessarily
technology but change in Business Plan.
• Stakeholders
• Music labels
• Artists
• Copyright owners
• Publishers
Problems Demand innovation-Edison
End to End Solution
Incremental Innovation
Motivated people Innovate-Environment for
innovation
• Autonomy
• Sense of Purpose
• Establishing Mastery over a subject matter
Innovation in Mobile Space
What is Desirable to the
users?
What is Possible with
the technology?
What is Viable in the
marketplace?
Two important concerns…
• Advanced technologies- consumers want advanced
technical gadgets
• Easy of use – Simple, Intuitive and Reliable
Limitations…
• Screen size
• Memory
• Processing power
Examples for Mobile Apps with best interfaces:
Facebook Mobile
eBuddy
Opera Mini
Examples for Mobile Apps with best interfaces:
Beat Maker
BookMyShow
Mobile Marketplace
4 billion people have a mobile phone globally;
1.3 billion are using a Nokia
Mobile Application Developers
Just out of college
• Fresh Ideas
• Fresh enthusiasm for
development
• Lack proper
understanding of the
market demands
Mobile Application Developers
Experienced Developers
• Have 8 to 10 years of
industry experience and
are well versed with the
market demands
• Ideas may lack
freshness
Global value potential of app
stores
* Mobile App, Total Retail Revenue ($m) Split by Onstore/Offstore 2008 - 2014
* Juniper Research
Ovi Store
OVI stores
What Is Ovi Store
•Ovi Store is the destination that empowers consumers to find the
latest useful and relevant content – including everything from apps
and games to social networking and videos.
Easiest way for consumers to discover the latest
applications, games & more on Nokia devices.
Personal and highly relevant local content readily
available
Global audience for content providers to effectively
monetize their assets
Designed for Scale. Built to Sell.
Global
Availability
Largest Range
of Devices
180+ 100+
Countries
30
Languages
Handset models
can get Ovi Store
content
Local
Relevance
Payment
Methods That
Work for
Consumers
Content
from
Including
operator
billing with
80
Countries and
counting
60
Operators
How Consumers Are Responding
As of June 2010
 Active user and number of downloads increased over 100%
 Around 1.7 million downloads per day = 22 downloads/second
 60% of daily visitors are repeat visitors
 Average download activity: 12 content items per customer
 Most prominent devices were all touch models: 5130 Express Music, 5800
express Music, 2700 Classic, E71, E63, N97 Mini, N97, N73
 The top downloading countries from Ovi Store : India, Indonesia, Vietnam,
China, Russia, UK, Turkey, Egypt, Saudi Arabia.
Apps categories downloads split
Number of Mobile Users (m) who Download Mobile Apps.
Number of users who downloaded apps
Source Juniper Research
Total Mobile app downloads by category
12000.0
Total Mobile App Downloads (m)
10000.0
8000.0
Games
Lifestyle & Healthcare
6000.0
Education & Reference
Multimedia & Entertainment
Finance & Productivity
4000.0
Social Networking
2000.0
0.0
2008
2009
2010
2011
2012
2013
2014
Total Mobile App Retail Revenues ($m)
Retail Revenues by Category
Forum Nokia
•We are dedicated to supporting third-party developers and publishers who
bring locally relevant content to Nokia devices around the globe.
Forum Nokia Life Cycle
Supporting Developers Through All Stages of the
Application Life Cycle
Increase consumer
awareness and boost
demand.
Leading platforms and
Streamlined
Development
Lucrative
business
opportunities
for mobile
developers
Comprehensive
go-to-market
support accelerates
revenue growth.
Development
tools & services
to shorten time to
market.
What you can expect from Forum Nokia
• Sound your ideas to us and get a first hand feedback
• Technical feasibility and guidance to the right channels to
access tools
• Guidance on publishing on OVI
• Any device specific opportunities which may arise
• Update from FN on all the developer conferences
At the Monetization Stage…
• Consider controlling distribution and use of your application at
the beginning. Not only is it a good idea to be able to contact
users for feedback, but incorporate it
• Promote your solution like crazy.
• Reach out to people working in the same technology circles as you. Eg.
Feedback from Forum Nokia Champions
• Post messages on relevant blogs, blog about it yourself, build a project
website, try and brand your solution.
• Make use of social networking tools such as Twitter and Facebook.
• Finally, build a community around the application, encourage
users to join and share experiences, and to help each other.
Communities are notoriously hard to build, but when they work
they're worth it.
Confidential ©Nokia 2008
Thank You
[email protected]
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