Share The Responsibility
―Carry
Out CSR
Activities
Build
Harmonious Society
Ruey Bin Kao
President, Motorola China
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Motorola—Global Corporate Citizen
As a global corporate citizen, we focus on:
 Innovative products, customer delight and quality
 Ethics and transparency
 Environment Quality
 Diversity and inclusion
 Safe and healthy workforce
 Economic opportunities and growth
 Supplier relationships
 Community support
 Shareholder value
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Strategy of Global Corporate Citizen
• Reflection of Globalization
– Company’s Global Strategy
• Improve Business Ecosystem
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Factor conditions
Demand conditions
Context for strategy and rivalry
Related and supporting industries
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Motorola China Strategy
• Build Motorola China into a
global R&D base and the largest
production base
• Realize Seamless Mobility in
China first
• Proactively carry out CSR
activities
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
CSR Activities by Motorola China
1. Factor Conditions
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•
Moto Campus
JA Volunteers
2. Demand Conditions
•
“Connect the Unconnected”
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
CSR Activities by Motorola China
3. Context for Strategy and Rivalry
• Experience Sharing of Corporate Governance
• Environment Protection:Green Box(cooperation
with other companies)
4. Related and Supporting
Industries
• Training of Suppliers(SOE Training)
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
CSR Activities by Motorola China—Giving
Back to Society
–Hope Project
–Health Express Van
–Disaster Relief
–Schools for Immigrant Children
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Sparks of Hope
Supporting Project Hope is the first CSR project Motorola
carried out in China. Motorola has given substantial support
the Project Hope in the course of 12 years. What Motorola
has done here fully reflects our corporate culture that
encourages us to help the needed whenever and wherever
possible.
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Sparks of Hope
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Donated RMB34 million in 12 years
15,000 children have returned to schools
About 80 Hope Primary Schools
Over 600 Hope Stars
6 Hope Net Schools
Trained over 600 teachers
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Employee Volunteerism
• Hope Tour
• Speaking Foreign Languages in
Beijing
• JA Volunteer Day
– Colleges in Beijing/Shanghai-Career Planning
– JA Job Shadow Day
• School of Immigrant Children
– Extra-curriculum activities supported by Motorola
volunteers
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Motorola and ECFIC
Full support to ECFIC CSR Activities
• Help draft CSR Announcement
• Participate in CSR Activities
Encourage More People to Join
CSR Efforts
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Thank You
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2003.
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