Customer Experience Drives Increased WCM Usage Yesterday Today IT supported Content authoring and publishing SMEs and Business users create and own content Web Master Director of Online Strategy Limited Directory based searches Search is a business driver Content Creation Content UGC (user Generated Content) is a driver of opinion, monetizable, permeates into primetime media Content Content Governance Interlaced Gifs, PDFs Web 2.0 Customer Experience Drives Increased WCM Usage “What are your top one or two business drivers for increased deployments or usage of Web content management?” 63% Customer experiences 37% Lower operations cost New eBusiness 25% Improve internal communication 25% 16% IT cost reduction Brand consistency 12% Increased sales 12% Base: 187 WCM decision-makers (multiple responses accepted) Source: October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey In 2007, customer experience was 37%. • Business agility • Deliver content quickly to the web to reach customers and partners • Promptly respond to competitor moves Empowers businesses to reach web goals Reach • Better customer experience • Deliver engaging Web experience • Create customer loyalty by delivering better service • Affect the bottom-line • Drive revenue • Reduce costs Retain Revenue Drive revenue and respond to internet business needs at low cost Easy Publishing Business Agility Attract Customers Consistent branding across geographies and languages Service various customer platforms Enhanced Customer experience Reduce turnaround times and cost-of-servicing customer Platform to build customer centric processes Business agility Deliver commerce through Web sites Buy SharePoint, Buy Once for Development, Control, governance and compliance Extensible trusted .NET platform On-premise and hosted delivery options Microsoft Microsoft Microsoft Microsoft So that means… Top market performer Low hanging fruit Faster deployment Microsoft Web Sites Deployment Skills and Roles Extranet or Internet SharePoint Web Front End Server Intranet SharePoint Web Front End Server Active Directory Service ISA Server SharePoint Database Server SharePoint Application Server User Workstation OEM Document Server OEM LOB Server Design and Development Tools Workflows FAST Search Site Templates SharePoint Enterprise Web Presence Implementation Team Roles Analysis Business Analyst Project Management Design SharePoint Solutions Architect Web Design (Branding) Implementation System Integration Architect SharePoint Deployment Deployment SharePoint Management SQL Server Management Experience Customization System Integration Management FAST Integration Business Data Integration Web Development (Controls) Training Workflow Development Office Suite and Excel Experience BUSINESS AGILITY Reach out to your customers quickly • Regulatory changes • Competitive moves • Natural events 5% FAMILIAR ENVIRONMENT Empower business users to work in a familiar environment • Easy for Business users to publish quickly • Seamless integration with MS Office • Consistent branding REACH ANYWHERE Reach audiences globally with engaging content • Localization across multiple internet sites • Flexible content delivery • Device support Reaching Web Customers – StatoilHydro Corporate website gets 4 Million hits from External Stakeholders on Day One •Statoil and Norsk Hydro - two leading players in the global oil industry decided to merge in 2007 •Formed Statoil Hydro : • One of the world’s largest offshore oil companies. Challenge Manage and control perception of merger amongst key stakeholders Create brand identity of new company Capabilities Delivered Enterprise scale website Quick easy publication Multilingual websites Results with SharePoint Supported 4M hits on Day One Website Now primary corporate communication channel Publishing time down from 7hrs to mins ENGAGING EXPERIENCE Flexible and fast design and development • Latest information, fast! • Integration of Silverlight design technologies • Integration of LOB information on Web site BUILD COMMUNITIES Empower customers to develop support and information networks • Web 2.0 capabilities • Community site templates for wikis and blogs • Integrated Office publishing PERSONALIZED EXPERIENCE Reach audiences globally with engaging content • Generic and personalized content • Options for anonymous and known user access • Use of audiences Building Communities - Cadence Social networking enhances brand for electronic design automation firm •Cadence Design Systems : world leader in electronic design automation technologies •Managed Communication through two Web sites: •www.cadence.com : corporate Web site •www.cdnusers.org : community site Challenge Exposes customers to more content Connect users with peers and with Cadence employees BUILD BRAND Reach and retention builds a brand US DE FR • Brand management across platforms and languages • Consistent messaging • Business control BUILD REVENUE Extend customer services to generate revenue • Integrate commerce facilities • Generic and personalized content • Integrated FAST product search MANAGE COSTS Capitalize on existing infrastructure and skills • Single platform: Internet, extranet, intranet • Familiar development toolset • Reusable skills, reduced training Cadence Design Systems : Arabic and English language Web portals for business process integration and automated sales transactions Manages sales transactions through Web site: •www.logtacom : Commerce Web site Challenge Build and multiple portal sites on standard architecture Generate business traffic and trade Provide multilingual support Capabilities Delivered Multilingual enterprise scale Web sites Advertising, special offer notification Integrated Microsoft solution Results with SharePoint 20% per month increase in customer visits per day Fast deployment of additional portals (60 major retailers in 4 months) Minimized training costs SharePoint Development Companies Develop design skills Branding Style guidance Design Buy design skills Design Companies Develop SharePoint Develop .NET skills Buy development skills Collaboration Design and SharePoint provider partnership Design Define brand Develop style SharePoint Incorporate design Develop controls Configure and deploy SharePoint Development Deployment/ Management www.partnersdps.com msdn.microsoft.com/en-us/office/aa905503.aspx msdn.microsoft.com/en-us/sharepoint/ technet.microsoft.com/enus/office/sharepointserver/ © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.