The Paradox of Choice:
Why More Is Less
Barry Schwartz
Guided Paths to Success
June, 2013
The “Official Syllogism”
• More freedom means more well being
• More choice means more freedom
• More choice means more well being
What Too Much Choice Does
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•
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Paralysis
Bad decisions
Loss of self control
Dissatisfaction with even good decisions
How Can Choice Be Good and
Bad?
Considering “Choice
Architecture”
• The role of defaults
The Power of Defaults
(Johnson & Goldstein, Science, 2003)
Considering “Choice
Architecture”
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•
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•
The role of defaults
Making the right choice the easy choice
Choice slots within required sequences
Choose the goal but not the path
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