Enrolling Municipalities in
Environmental Performance
Elizabeth Frisch, CEO Culture Technologies, Inc.
Director of Development, A Nurtured World
(512) 656.7518
October 29, 2008
NEPT Conference, Seattle WA
About
A Nurtured World & Culture Technologies
About us…
A Nurtured World
• Educational and research
non-profit founded in
1997 in Austin, Texas
• Help individuals reduce
their environmental
impact, save money, and
enhance satisfaction
• Build effectiveness of
organizations and
businesses in reducing
environmental impacts
Culture Technologies
• Management consulting
firm founded in 2002
• Help organizations
develop programs that
deliver environmental
performance and shift
organizational culture
• Training, coaching and
conflict resolution on
environmental issues
Our Programs
A Nurtured World
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Consumer Environmental
Education
Curricula Development for
Secondary School Teachers
– Science, Math, and English
Language Arts
Rays of Hope
– Providing home energy and
water efficiency upgrades and
solar installations for low
income families
Training and capacity building for
state, federal, and local programs
in implementing effective
consumer and business
environmental programs
Culture Technologies
• Executive, organizational
and personnel coaching
• Coached EMS
implementation
• Performance program
development
• NEPT/ISO/EHS auditing
• EMS/EHS Training
(Virtual/Face-to-face)
Types of Organizations
Assisted
A Nurtured World
Culture Technologies
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NASA Johnson Space Center
Advanced Micro Devices
Texas Army National Guard
Fort Hood Family Housing
City of Dallas
Austin Energy
Lower Colorado River Authority
Intel
Train-the-trainers for Texas and
Arkansas teachers
University of Texas at Austin
Meals on Wheels and More
Leadership Austin
Toyota and their OSS
The Dallas Cowboys
US Green Building Council
USEPA, TCEQ, ODEQ, ADEQ, etc.
Advanced Micro Devices
Southwest Research Institute
Fort Bliss Military Installation
Highmount E&P
Red Robin Restaurants
City of Austin, City of Garland and
over two dozen other municipalities
Goals for Today
• Introduce how the TCEQ/USEPA program was
developed
• Discuss our successes and failures with local
governments and gaining environmental footprint
reduction from our participants
• What you can do to replicate the successes and
avoid the failures ;o)
The Coached EMS
Implementation Project with
Local Governments
Goal: Implement an EMS and join
the Clean Texas Program
• Targeted municipalities in the Dallas-Fort Worth area due to
non-attainment status of region and pervasive environmental
issues coupled with exploding growth
• Leveraged grant funding from the USEPA to fund contractor
support and minimize cost to local governments participating
• Used VREMS model as a baseline but adapted to reduce total
budget required to implement
• Requested entities budget $7,500-10K for FY2009. No funding
required up front
• Started with 12 municipalities (including the Dallas Cowboys)
and finished with 11 entities
What are local governments
facing?
B o n d D eb t
& T a x es
B u s in e s s
G ro w th
C o lle c tio n
S ys te m
C a p ac ity
R is in g
C o m p lia n c e
C o s ts
Red uced
B u d g ets
W ater
Availability
R is in g
Labo r
C o s ts
P o p u la tio n
G ro w th
L a n d fill
C a p ac ity
Wastewater
Treatment Air
Capacity Quality
R is in g
E n e rg y
C o s ts
Storm water
Sanitary Sewer Overflows
Air Quality
Utility Costs
WHAT ARE THE
ENVIRONMENTAL HOT POINTS
FOR LOCAL GOVERNMENTS?
How to enroll local governments
Start at the top!
Mayors, City Managers and City
Councils were targeted
• Conducted a one-day local roll-out
• Conducted a series of briefings scheduled based on
personal invitations from the TCEQ Regional Director and
with support of Regional USEPA staff.
• Met them on their turf in times convenient to them
• Requested 30 – 45 minutes of their time
• Focused on the cost savings – actual case studies,
building a livable community, and improved relationships
with regulators (stories of those who didn’t), community
and businesses
• De-mystified EMS
Sustain resources
Save money
Copyright 2002-2006
Technologies,
Inc. AllTechnologies,
Rights Reserved.
© 2007Culture
All Rights
Reserved. Culture
Inc.
The three “legs” of a
Performance-based EMS
Environmental Management
Systems
Ensure Compliance
Resources = Time, $$$$’s, and materials/expendables (fuel, paper, water, etc.)
Copyright 2002-2008 Culture Technologies, Inc. All Rights Reserved.
Why EMS for Local Governments?
EMS
Ensure
Compliance ($)
Control Risk ($$)
Conserve Resources
Reduce Impacts ($$$)
Copyright 2002-2008 Culture Technologies, Inc. All Rights Reserved.
Where you spend your money is where you
have the most environmental impact…Reduce
spending, impact reductions follow.
WHY DO EMS WORK FOR
LOCAL GOVERNMENTS?
Copyright 2002-2006 Culture Technologies, Inc.. All Rights Reserved.
Provided case Studies based on
their Operations
Charleston Water System
Serves 400,000 customers)
Improved bond rating from
AA- to AA!
Meet 95% of strategic goals
• Savings: $392,000/yr
– Improved bond rating, preventative
maintenance, fuel reduction, new
technologies, hauling efficiencies
Results
• Approximately 20 cities were targeted and 12
enrolled in the program
• Participants surveyed after said the factors most
influencing their manager’s willingness to join:
– #1 COST SAVINGS
– SHARED FUNDING BY TCEQ/USEPA, i.e. COST
OUT OF POCKET WAS MINIMAL
– POLITICAL GOODWILL
– COMPLIANCE
What to focus on first?
Cost Savings
Where there is cost savings, there is typically environmental footprint reduction
How to get cost savings?
• All cities were asked to get a hold of their budgets
• Selected budget areas where reductions were
needed
• Set goals/targets/programs to deliver those
reductions and established measurables for cost
and environmental footprint reduction
• Had participants present these to management
for their approval and support
How to get them started?
• Established mentor cities (had already
implemented an EMS) to answer questions and
share 100% of their written documentation
• Found all guidebooks based on their operations
(PEER Center, EPA, etc.)
• Provided onsite reviews to help them identify all
of their issues
• Created shared homework site where the cities
could see what other cities were doing and use
best practices
How do you enroll the individual?
• Supported them in getting buy-in from all levels of
the organization
• How to involve and empower employees
• Consumer conservation opportunities
• Making connections between the environment
and their personal lives
• Maintaining and sustaining interest over time
So that’s it right?
Resistance, Apathy, Bureaucracy
Does Knowledge Change
Behavior?
Inquiry
B ehavior/A c tion
?
Information
K no w ledge
© 2007 All Rights Reserved. Nurtured World, Inc.
Why do soft skills matter?
• Implementing any environmental footprint reduction
involves people
• Culture (People) resists change
• If we only do what is feasible and reasonable what do we
get?
• 90% of change efforts fail to take hold permanently
• Most implementers are environmental personnel who
have no authority or power (on paper) to make the
projects happen
© 2007 All Rights Reserved. Culture Technologies, Inc.
Core Team Members were
Trained to Lead Change Efforts
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The Power of Views
Leadership without Titles
How to have an enrollment conversation and make requests
The 60-second EMS conversation
The Meaning of Failure
Right & Wrong vs. Working & Not-Working
The Three-Meeting Phenomena
The 7 Languages of Transformation
Creating a High Performance Organization
Creating Culture Through Language
© 2007 All Rights Reserved. Culture Technologies, Inc.
RESULTS OF THE EFFORTS
DECEMBER 2007-SEPTEMBER 2008
Negative Results
• Decision was made for cost savings to have city manager
quarterly calls over the phone.
– Not all calls were completed, Incredibly hard to get
scheduled, More difficult to sustain report
• Cities did not realize multiple sites would be additional costs
(i.e. $7,500 for 3rd party per site sometimes)
• Homework was always late from most cities and significant
phone and email follow-up was required to keep it moving
• Work days were poorly attended – Should have made them
mandatory like class days
• Only had 9 mos. & needed 12 mos. to give cities more time.
Positive Results
• 11/12 organizations finished the program and applied for
Clean Texas Bronze (Annual Reporting Req’d)
• All cities are on track to get their 3rd party review and
apply for Clean Texas Silver, Gold, or Platinum between
December 2008 and May 2009.
• Came up with unique way to control 3rd party audit results
by having other city’s auditors support 1 EMS-LA
• Management support for the effort remains strong in
10/11 organizations
• All cities set cost savings goals that would also yield
impact reduction and are implementing the programs
Costs?
• ~$80K of grant funding covered 12 cities for mos
program
(Framework could handle more cities)
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Included team website
Coached implementation
Onsite support
Eight classroom days over 1 year
Conference calls with city managers
• Cities committed $7,500 per site for a 3rd party
audit of the EMS for FY 2009.
Questions/Feedback?
[email protected] / [email protected]
(512) 656-7518
www.nurturedworld.org / www.culturetechnologies.com
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EMS Core Team Leadership Elizabeth Frisch, CEO (512) 656