Implementation Update of SCE’s
2009-2011 LIEE Program
DRAFT Presentation to the LIOB
March 24, 2009
Burbank, CA
LIEE Program Budget and Units
2007 - 2011
100,000
80,000
60,000
40,000
20,000
0
2007
2008
2009
2010
2011
Homes Treated
42,300
54,300
83,400
83,400
83,400
Funding (,000)
$32,580
$37,965
$55,742
$61,561
$63,413
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2009 Year-To-Date Activity
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Homes Treated
Measures
CFLs
5,401
106
Exterior Fixtures
32
Refrigerators
– Leverage grassroots and
community based organization
network
– Communicate in multiple
languages
– Continue to use proven marketing
tactics
– Incorporate social networking
12,704
Torchieres
2,030
Evaporative Coolers
926
Central Air Conditioners
346
Ducts Sealed
294
Pool Pumps
139
Room Air Conditioners
137
Customer Assistance Marketing
Campaign
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17 Active Service Providers
Three New Assessor Training
Workshops
– Over 40 New Assessors
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2009-11 Joint IOU Lighting Bid
2009-11 SCE Appliance Bid
2009-11 SCE Inspection Bid
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Leveraging
Marketing
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CARE/FERA and LIEE funds have been leveraged with SCE corporate funds in a service area
wide communications campaign promoting customer assistance programs
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SCE and SoCalGas are discussing how to promote joint utility marketing efforts and coordinate
marketing and outreach efforts to avoid duplication of efforts
Energy Savings
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Provide appliances at no cost to LIHEAP agencies to extend funding for both utility rate payers
and state tax payers, and track and report energy savings from the installations
Enrollments
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Working to develop a referral process with
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Regional Centers funded through the Department of Developmental Services
Independent Living Centers funded through the Department of Rehabilitation
Employment Development Department
Commission’s Deaf and Disabled Telecommunications Program (DDTP)
Data sharing with SoCalGas is expected to result in an increase in referrals and enrolled
customers
Working and funding partnerships with local governments will create working relationships with
local government departments leading to automatic referrals of eligible customers
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Integration
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1st Quarter corporate communications campaign integrates CARE/FERA
and EMA into a service area wide customer assistance message
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LIEE outreach and assessment contracts have been offered to CARE
capitation agencies
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Co-market and data sharing has begun with Multifamily Affordable Solar
Housing (MASH)
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An LIEE/EE cross-functional team has been formed to develop policies and
procedures to promote and offer LIEE/CARE services through appropriate
EE programs (i.e.,EE Rebate, Comprehensive Mobile Home, Home EE
Surveys, Summer Discount, Appliance Recycling, and Appliance
Maintenance programs)
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Whole Neighborhood Approach
Identify and Market to Low-Income Population
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Identify areas with dense low-income population and low program penetration rate
Aggressively target high energy use and high energy insecurity customers
Target customers on Medical Baseline and with a self-reported “Disabled” profile
Tailor marketing material for Limited English Proficient and Extreme Climate Zone
Deploy a communications mix to a neighborhood ahead of the contractor
ZIP7s where at least 80% of customers are estimated to be at or below 200% of the
federal poverty standard may self-certify their income
Contractors can generate canvassing lists using SCE’s customer database
EMAPS assigns customer jobs to contractors in bulk using ZIP code information
Refer all measures (weatherization and appliances) to a single contractor
Provide yard and vehicle signs to contractors to promote the Program
Leveraging Existing Relationships and Local Resources
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Collaborate with local representatives to gain community trust, promote the Program,
increase awareness, and coordinate community outreach events
Leverage community events with Mobile Energy Assistance Units (MEAUs)
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