MEDRESSA
PROMOTING BUSINESS
CO-OPERATION BETWEEN
EUROPE
AND
THE SOUTH MEDITERRANEAN
COUNTRIES
... in the Information Technology Domain
Hashem Hashem
IntelliSoft Lebanon
MAP-IT, July 26, 2007 - Beirut
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MEDRESSAII-The History
 Funded in 1998 by the European
Commission Directorate General Information
Society : IST-1999-29058, as a Specific
project called Medressa.
 Objectives: to provide access for European
SMEs in the IT domain to emerging markets
in the South Mediterranean Countries(SMC).
 First event in Cairo 1998
 Now covering Morocco, Tunisia, Egypt,
Jordan, Lebanon, Syria and Cyprus
 36 partnership events since 1998.
 Over 150 European organisations presented
their products and technologies to a total
audience of over 1700.
 Ended on 2004
MAP-IT, July 26, 2007 - Beirut
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The Medressa II Partners
IT Consult,
Germany
Danish International,
Fran ce
Consorzio Pisa
Ricerche, Italy
HIAST, Syria
F2i , Spain
CNI, Tunisia
GammaTech,
Cyprus
Lebanese
University
EMI, Morocco
BayaNet, Egypt
RSS, Jordan
MAP-IT, July 26, 2007 - Beirut
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Goals
• Bring Europe and the South Med
Region closer together
• Help the business (Small and Medium
Size Enterprises) and research
community to establish personal
contacts (In the field of IT)
• Identify Demand and Offer
• Learn about and from each other
MAP-IT, July 26, 2007 - Beirut
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Why?
• We are all part of the Euro-Mediterranean
Partnership (Barcelona 95)
– Political
– Cultural
– Business
• We all need stability, not enforced but
sustainable, based on co-operation
• This requires a certain level of prosperity
which can only come through business
 Build bridges instead of building
“walls”.
MAP-IT, July 26, 2007 - Beirut
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The Medressa Topics
Advanced Software Applications
Cultural Heritage Preservation
E-Business and E-Commerce
E-Government
E-Learning
Cairo, Tunis, Damascus
Cairo, Amman
Nicosia, Cairo, Amman,Damascus
Cairo, Rabat
Aleppo, Marakkesh,Nicosia, Beirut,
Tunis
Electronic Document Management
Beirut
E-Procurement
Amman
IT for Environmental Applications
Amman
IT for Promoting Textile
Cairo, Aleppo
IT for Promoting Tourism
Cairo
IT for the Textile Industry
Cairo, Aleppo, Tunis, Amman,
Casablanca
IT for Tourism
Beirut, Tunis
IT in Factory Management
Damascus
IT in Healthcare
Beirut, Amman
IT in Transport
Tunis
IT in Water Management
Amman
Multimedia and Internet Development
Casablanca
Rapid Prototyping Techniques in Automation Nicosia
and Medicine
Planned events are in italics
MAP-IT, July 26, 2007 - Beirut
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The IT-NETWORK
www.MEDRESSA.com:
• Repository of all product presentations
from the Partnership Events
• Contact data of all EU companies who
participated
• Contact data of the Med Participants
• Company profiles and product
descriptions from any member
MAP-IT, July 26, 2007 - Beirut
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The IT-NETWORK
The EU Network
Italy
19%
The MPC Network
others
9%
Egypt
29%
Belgium
4%
Lebanon
8%
Morocco
9%
Austria
4%
Tunisia
8%
France
10%
Greece 15%
Total number: 310
Turkey
2%
Syria
6%
UK
5%
Germ any
19%
others
2%
Spain
15%
Jordan
15%
Total number: 892
MAP-IT, July 26, 2007 - Beirut
Cyprus
21%
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RESULTS
36 Partnership Events until end of 2004
Over 150 European organisations
presented their products and
technologies to a total audience of
over 1700.
. . . . . . .
MAP-IT, July 26, 2007 - Beirut
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Medressa Association
• Founded in 2005, Registered in France
• Continuation of Medressa Project Mission
and Objectives.
• Extension of the Southern Mediterranean
Countries (SMC) to cover the Gulf Countries,
(besides the traditional countries)
• Companies who develop Technology in SMC
can now look for market in Europe
• Was unable to start efficiently last year (due
to security problems)
• Will be launched during GITEX 2007
MAP-IT, July 26, 2007 - Beirut
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Objectives
 Trigger new partnerships (MED - EU), for
business co-operation
 Implement this through Partnership Events in
South Med Countries and Europe
 Run Technology Awareness Meetings with
companies and associations in the South
Med Countries
 Provide Europeans with focused analyses of
local South Med markets and business
opportunities
MAP-IT, July 26, 2007 - Beirut
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The European View
Share Existing Products or
Developments
• Broaden the scope of their applicability
• Direct Exploitation of new markets
Prepare for the Future
• Take into account the requirements of
SMCs
• Identify appropriate partners in SMCs
• Pave the way for New Partnerships
MAP-IT, July 26, 2007 - Beirut
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The SMCs View
Benefit from existing technology
• Adapt and Utilise existing products and
technology
• Take advantage of the know-how
• Need Exposure in EU & SMC markets
Participate in the R&D Process
• Take into account SMCs needs at an
early stage
• Establish strong relationship with the
European R&D community
MAP-IT, July 26, 2007 - Beirut
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The Problems
On the SMC Side:
• lack of knowledge of what is available
• lack of experience in certain
technological areas
• small or missing IT Company base
On the European Side:
• lack of general knowledge about SMCs
• difficulties in finding business partners
MAP-IT, July 26, 2007 - Beirut
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Roles
What Medressa can do:
• It can bring people together
• It can provide contact points in the
countries
• It cannot provide a long term follow-up
but provide assistance where required
What you can do:
• Follow up the contacts
• Define concrete next step
• Aim at a business view, don’t just look
for funding
MAP-IT, July 26, 2007 - Beirut
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Technology Transfer Model
EU
ITCom
pany
Existing EU
Markets
Provider
MAP-IT, July 26, 2007 - Beirut
EndUser
/
T
echnology&
KnowHowTransfer
B
usiness
A
lliance
Upgrades&
Feedback
16
METHODOLOGY: HOW?
• Bring people together
• Provide contact points in the countries
• Provide assistance where required
MAP-IT, July 26, 2007 - Beirut
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THE PROCESS
The Brokerage and Partnership Events
• Companies will be invited to join these events
to
– present their products / developments
– meet business partners, both for
marketing and joint development
Country Information
• Short reports on the local economy
• Specific reports on the selected sector
• Contact points in the countries
MAP-IT, July 26, 2007 - Beirut
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THE PROCESS
Identify
Companies who developed
Technology in Europe
Applicability in specific SMCs
Interested Companies and End Users in SMCs
Organize Partnership Events in SMCs
MAP-IT, July 26, 2007 - Beirut
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IT NETWORKING MODEL
 Partnership Events are not the only
way to find Business and Research
Partners
 We need a continuos ‘meeting place’ to
maintain and establish contacts
 And since we are living in the
Information Society, this can only be a
virtual meeting place on the Internet:
The Medressa IT-Network
MAP-IT, July 26, 2007 - Beirut
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IT NETWORKING MODEL
The WEB Information Base
• A repository of all products presentations
from the Partnership Events
• Contact data of all EU companies who
participated
• Contact data of the Med Participants
• Country and sector reports
• Partnership / Technology requests from both
sides at any time
MAP-IT, July 26, 2007 - Beirut
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The IT-NETWORK
www.MEDRESSA.com:
• Company profiles and product
descriptions from any member
To profit from this network model,
PARTICIPATING IS ESSENTIAL !
MAP-IT, July 26, 2007 - Beirut
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Thank You
...and the truth is
the process itself
E. Kant
MAP-IT, July 26, 2007 - Beirut
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Transfer Model