International Congress and Convention Association
IT Services and Solutions for the Meetings
Industry
Marcelo Tannús
Latin American ICCRM
Curitiba, Brazil
19-21 June 2005
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Contents
1
Introduction
2
New Technologies
3
IT tools & users
4
IT tools & stages
5
Examples
6
Information on Products
(d1-3)
(d4-6)
(d7-16)
(d17- 21)
(d22-28)
(d28-31)
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03 Brief Presentation of Participants
Speaker:
Marcelo Tannús
Company: EdN- Soluciones en TICCompany Profile: Web Solutions for Events
Web Site: www.EventosDeNegocios.com
Presentation of Participants
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04 New Technologies: What Are They?
•
ICT: Information and Communications
Technologies
•
New Technologies:
The full range of knowledge, instruments and
innovative methods that facilitate information or
communications management.
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05 New Technologies: The Most Widely Used
Internet
E-mail
Mobile phones
Characteristics of these tools:
•
Their use has become widespread
•
Easy-to-use
•
Facilitate communication
•
Can be either customized or generic
•
Generally low-cost for companies
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06 How Can We Make the Best Use of These New
Technologies in Our Company?
By incorporating IT Tools that:
•
Combine New Technologies with Popular Technologies
•
Are flexible and thus adaptable to the Company’s objectives
•
Pose no language barriers
•
Can be customized
•
Are transparent to technological changes (Learning curve)
•
Save time
•
Are easy-to-use
•
Integrate information from existing databases
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07 Example, a Communication and Marketing
Tool: eLetter
Based on four elements:
•
Areas of interest
•
What is to be communicated
•
Designs that support the Communication Goal
•
Who the communication is meant for
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08 Example, a Communication and Marketing
Tool: eLetter
Carrying out these Actions:
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09 Example, a Communication and Marketing
Tool: eLetter
Defining the areas of interest:
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10 Example, a Communication and Marketing
Tool: eLetter
Defining communications:
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11 Example, a Communication and Marketing
Tool: eLetter
Entering Designs that support the Communication Goal:
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12 Example, a Communication and Marketing
Tool: eLetter
Entering users:
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13 Example, a Communication and Marketing
Tool: eLetter
Sending communications:
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14 Example, a Communication and Marketing
Tool: eLetter
Querying communication histories:
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15 How Can the New Technologies Help Us
Generate Positive Experiences? A Challenge
•
Story 1: Negative Preconception - Positive Experience
•
Challenge:
Finding an IT tool that enables me to gather reliable information on
the interests of each participant in an event, with the aim of
generating a Positive Experience for each person that participates
directly or indirectly.
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16 Overview: Actors & New Technologies
•
Professional Congress Organizers
•
Participants
•
Convention Bureau or Center
•
Entity Hiring the PCO
•
Sponsor
•
Booth Assemblers
•
Travel Agencies
•
Others
Challenge: Finding IT
tools (software or tool
suites) that can satisfy
the Information needs of
each of these actors, and
probably of everyone at
the same time.
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17 Overview: Stages & New Technologies
S
t
a
g
e
s
T
o
o
l
s
Getting
the Event
Eg: ICCA
Database.
Contact &
Follow-up
Planning
the Event
Launching
Event
Management
Software
Pre-Event
Event
Post-Event
Communication & Marketing, Event Mangement and
Internet-Based Visual Communication Software (IVR),
On-line & Off-line Registration Software, Personal
Planner Software, Business Round Software, etc.
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18 Rewriting the Challenge
Finding tools based on the new technologies
(software or tool suites) that can satisfy the information needs
of each actor at every stage of an event’s life cycle,
and probably at the same time, with the aim of
generating a Positive Experience for everyone involved.
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19 A Few Questions
Are there any tools based on the new technologies that
have these characteristics?
Is it possible to have a single control panel when using
several tools?
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20 Examples of Tools for Managing Congresses,
Fairs, Business Rounds and Convention
Centers
•
On-line Registration System: for example, eRegister
•
Conference Management: for example, eCongress
•
Business Round Management: for example, eCongress
•
Fair Management: for example, eFair
•
Convention Center Management: for example, eBureau
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21 Other Companies: Tools for Managing
Congresses, Fairs, Business Rounds and
Convention Centers
Company
Sporg Internet Corporation
Eveni
ABC Signup
Amlink Technologies &
Peoplew are se unieron
apartir del 1ro. De junio
Resftech
web site
w w w .sporg.com
w w w .eveni.com
w w w .abcsignup.com
w w w .amlinkevents.com /
w w w .peoplew are.com
w w w .reftech.co.uk
País origen
USA
Sw itzerland
USA
Product
Support
Language
Only English
Only English
Only English
Australia/ USA
(Washington) Only English
UK
Only English
All Country
Full
internet
Require a physical bank account
in Canada or the US and a person
w ho is a resident of Canada or
the US
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
22 Some Features of eRegister, eCongress, eFair
& eBureau
•
Full Internet
•
E-mail use
•
Multi-Language
•
Personalized Communications
•
Communications by area of interest
•
Automatic Matching of Interests
•
Graphic and alphanumeric administration
•
Perpetual Personal Planners
•
Automatic resource allocation
•
Flexible work methodology
•
Pre-assignment of tasks and follow-up
•
Automatic assignment of rooms and tables
•
They all operate against the same Database,
which enables their intercommunication while
respecting each other’s specific functions,
providing a single control panel to oversee
every detail.
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23 Practical Case: eCongress
Define:
Name of the event
Information on the company, participant and forms of payment
Personal preferences of each person attending
Business Rounds
Working groups
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24 More Questions
How much does my company need to invest in additional
hardware and software?
How much extra time does my staff need to put into learning to
operate this tool?
What should I take into account when using these tools and
managing events carried out in other countries?
Do they run on an integrated mode, against a single database?
What’s the minimum time, prior to an event, for hiring the
service?
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25 Perceived Edge
•
Story 2: Think Big – Be Realistic
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26 Perceived Edge: Internet-Based Interactive
Visual Communication
These are tools that enable users to tour real-life
spaces or settings designed in CAD software on the
Internet, as if they were actually there, and which can
be integrated with other tools, such as, for example,
pre-existing e-commerce sites.
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27 Perceived Edge: Internet-Based Interactive
Visual Communication
Features:
• Representation of spaces, panoramic views
• 360-degree turn
• Zoom
• Real perspectives
• Graphic linking
• Possibility of selecting objects and areas
• Connection with e-commerce
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28 Internet-Based Interactive Visual
Communication: ePanorama
Some practical applications:
• Virtual Fair
• Convention Center
• Hotels
• Museums
• Tourist Landscapes
• Cities
• Graphic Design & Others
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29 Integrating the New Technologies
All the tools in the examples can be fully integrated among themselves
eLetter
eCongress
ePanorama
eRegister
Single
Database
eBureau
eFair
Web Site
Help Desk
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30 Queries & Doubts
Questions from participants
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31 Acknowledgements
Many thanks to:
ICCA
ICCA-LA
and All of You
Company: EdN- Soluciones en TICCompany Profile: Web Solutions for Events
Web Site : www.EventosDeNegocios.com
E-mail: [email protected]
Speaker:
Marcelo Tannús
Phone: +598 99593154 – 99224636
+598 2 6013724 int. 125 Fax: int. 152
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